STRATEGIC OPPORTUNITIES
A curated feed of strategic opportunities agencies can leverage to win new business
Strategic Opportunities
NBW PRO
Princess Cruises’ CMO lays out a guest-first, full-funnel approach—premium storytelling, disciplined performance, and the agency collaboration needed to keep the brand modern and measurable.
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Strategic Opportunities
NBW PRO
How Levi Strauss is evolving its marketing leadership for a more modern brand era, and what Kenny Mitchell’s approach suggests about agency expectations, creative standards, and partnership fit.
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Strategic Opportunities
NBW PRO
Adobe’s CMO is sharpening the brand for its next chapter, with a clear focus on creativity, AI, and customer value. Here’s where that direction could create room for agency partners.
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Strategic Opportunities
NBW PRO
Ace Hardware is modernizing without losing its neighborhood feel. See how Kim Lefko is shaping the brand around convenience, consistency, and stronger partner value.
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Strategic Opportunities
NBW PRO
Inside Appriss Retail’s marketing reset: clearer positioning, stronger funnel accountability, and a more disciplined operating cadence—plus what agency partners should know to support the shift.
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Strategic Opportunities
NBW PRO
Visa’s marketing direction under Frank Cooper blends trust, culture, and growth. This breakdown shows how that philosophy could shape future agency partnerships and brand work.
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Strategic Opportunities
NBW PRO
Cloudflare’s new marketing leadership is taking an outcome-first view of growth, brand, and go-to-market clarity. Here’s what that means for agency partners tracking the next phase.
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Strategic Opportunities
NBW PRO
Pindrop’s CMO explains how partner-led go-to-market and co-marketing drive growth in an AI trust era—plus what strong agencies do to align teams, sharpen messaging, and convert demand at scale.
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Strategic Opportunities
NBW PRO
DoorDash’s marketing story is getting broader, more operational, and more tied to business outcomes. Here’s what that shift says about the team, the brand, and partner fit.
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Strategic Opportunities
NBW PRO
Jasco’s marketing approach is expanding across retail, social, and search with a sharper focus on measurement, agility, and partner value. See where the brand appears to be heading next.
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