The Talent and Process Shifts Shaping Appriss Retail Marketing

By:Christian Banach
onApril 6, 2026

Inside Appriss Retail’s marketing reset: clearer positioning, stronger funnel accountability, and a more disciplined operating cadence—plus what agency partners should know to support the shift.

At a Glance

Interviewee: Sarah Cascone, Chief Marketing Officer Company: Appriss Retail Website: apprissretail.com Industry: B2B retail technology and profit protection software Company Notes: Enterprise platform helping large retailers reduce returns, fraud, and shrink across stores and ecommerce Best-Fit Agencies: B2B SaaS positioning, ABM and lifecycle, retail thought leadership, experiential and field, PR and comms, data storytelling Source: CMO Journeys Interview

The...

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Christian Banach

Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.