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CMO JOURNEYS

Conversations with CMOs revealing their journeys, priorities, and how they choose and work with agencies

Marie Lee’s Journey From Insider to Challenger

From media strategy to the CMO seat at Princess Cruises, Marie Lee leads with momentum and clarity. She shares how she spots the right agency partners—and why chemistry beats hype in pitches.

Esi Eggleston Bracey on Leadership, Change, and Doing You

Esi Eggleston Bracey reflects on career pivots, creative problem-solving, and the mindset that shaped her leadership — plus what she believes agencies must do to stay essential.

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THE BIG IDEA

Quick-hitting thought-leadership pieces offering frameworks, tactics, and lessons for winning new business

CMOs Aren’t Stuck on Strategy. They’re Stuck on Decisions.

CMOs aren’t confused about strategy. They’re stuck on real decisions — build vs. partner, how to bet by market, and what AI actually means for their business. Here’s what that signals for your agency.

The Best Agency Opportunities Don’t Start With an RFP

Most agencies chase RFPs too late. The real opportunity starts earlier. Learn how signals like M&A reveal where to engage before the shortlist forms.

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FEATURES

Behind-the-scenes stories on the brands, creators, and experiences shaping modern marketing and culture

Winning in AI Search: What Marketers Need to Know Now

AI-driven search is no longer a future trend—it’s already reshaping how brands are discovered, evaluated, and ultimately...

Top Marketing Agency Conferences for 2026

This list is for agency owners, agency leaders, business development teams, strategists, and marketers trying to figure out...

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GUEST PERSPECTIVES

Original essays and guest columns from industry leaders sharing their own  growth experiences.

What Agencies Still Don’t Understand About Today’s CMO

Big ideas are not enough when CMOs are navigating enterprise complexity. This piece explains what agencies still miss and how stronger alignment can turn smart strategy into work that actually moves.

Scaling Business Development Beyond the Agency Founder

Most agencies do not have a BD hiring problem. They have a systems problem. Peter Kang breaks down the five functions founders must separate to scale growth without staying in every deal.

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