Agencies Don’t Lack Talent — They Lack Access
Most agencies don’t struggle because of capability.
They struggle because meaningful access happens too late.
By the time an RFP is issued, shortlists are forming and relationships already exist. Cold outreach feels transactional, referrals are unpredictable, and even strong agencies struggle to get in the room early enough to matter.
Executive Roundtables are built to solve that problem.
The Executive Access Program is a done-for-you roundtable experience designed to help agencies build visibility and credibility with senior marketers earlier in the buying journey.
Each roundtable brings together a select group of marketers to discuss a real, timely business challenge. Agencies participate by contributing perspective and insight—not by presenting or pitching.
The goal isn’t immediate deals.
It’s being known, trusted, and relevant before formal buying decisions take shape.
What These Roundtables Actually Look Like
- 60 – 75 minute virtual sessions
- 8 – 12 senior marketing leaders per session
- Moderated by the NextBigWin team
- Agencies co-moderate (no slides, no pitch)
- Built around a clear theme you select
- Audience recruited specifically for your ICP
- Not a generic or open-invite event
Insights and highlights from each roundtable may be published across NextBigWin channels to extend visibility and reinforce credibility.
From Signals to Conversations
We use NextBigWin intelligence to identify the right audience and the right timing based on role, industry, and market context.
02 CURATED ROUNDTABLES
Roundtables create shared context and trust through peer-level discussion.
03 FOLLOW-ON CONVERSATIONS
After the session, some participants naturally opt into one-to-one follow-up conversations — grounded in shared challenges, not cold outreach.
Why Roundtables Outperform Cold Outreach
- Context replaces cold introductions
- Trust is built before any one-to-one follow-up
- Peer value drives attendance and engagement
- No pitching or pressure
- Conversations happen earlier—before formal searches begin
Roundtables are a relationship engine, not a lead list.
How Agencies Typically Use Executive Roundtables
Agencies engage in Executive Roundtables on a recurring basis to build consistent visibility and relationship momentum with senior marketers in their target market.
Programs are structured around:
- One or more roundtables per quarter
- Signal-informed audience recruitment
- Moderation and follow-up support from NextBigWin
- Access to NextBigWin intelligence to guide topics and timing
Specific structure and pacing are discussed during a consultation.
NextBigWin Pro Support
Questions about your NBW Pro membership, billing, or access? We’re here to help.
We typically respond within one business day.
