Ace Hardware Opens New Agency Paths Through Loyalty and Media

By:Christian Banach
onApril 13, 2026

Ace Hardware is modernizing without losing its neighborhood feel. See how Kim Lefko is shaping the brand around convenience, consistency, and stronger partner value.

At a Glance

Interviewee: Kim Lefko, Chief Marketing Officer Company: Ace Hardware Estimated Revenue: $10B Location: Oak Brook, Illinois Website: acehardware.com Industry: Hardware retail and home improvement Company Notes: Ace is a retailer-owned cooperative with more than 5,200 stores and a model that blends national scale with local store autonomy Best-Fit Agencies: Retail media, CRM and loyalty, shopper marketing, local activation, experiential retail, digital commerce So...

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Christian Banach

Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.