STRATEGIC OPPORTUNITIES
A curated feed of strategic opportunities agencies can leverage to win new business
Strategic Opportunities
NBW PRO
Posted: January 9, 2026
By: Christian Banach
Cooley wants measurable marketing, not activity. Get the KPI priorities, ABM and research opportunities, and the ops and MarTech upgrades needed to tie marketing and BD directly to firm growth.
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Posted: December 24, 2025
By: Christian Banach
EPM is re-messaging under a new CMO to win broker loyalty in a tougher market. Get the positioning priorities, where the story is breaking down, and the agency lanes best suited to fix it.
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