Lyft’s Brand Maturity Signals a Broader Mobility Opportunity
At a Glance Interviewee: Cass Zawadowski, Executive Creative Director, Global Brand Company: Lyft Estimated Revenue: $6.3B in 2025 Location: San Francisco, CA Website: lyft.com Industry: Mobility, rideshare, urban transportation, bikes, scooters, and platform services Company Notes: Lyft serves riders, drivers, and cities through a broader mobility platform Best-Fit Agencies: Brand strategy, integrated creative, social, creator, experiential, localization, AI workflow, produ… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
SBS Sharpens Marketing Around Growth and Commercial Alignment
At a Glance Interviewee: Adam Shpiro, Chief Marketing Officer Company: SBS Location: Paris, Île-de-France Website: sbs-software.com Industry: Financial technology software for banks, lenders, and payments Company Notes: SBS is a global fintech platform company serving financial institutions across banking, lending, payments, open banking, and compliance Best-Fit Agencies: B2B fintech positioning, ABM and demand generation, field and event marketing, executive thought leaders… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Princess Cruises Signals a Full-Funnel Video Growth Push
At a Glance Interviewee: Marie Lee, Chief Marketing Officer Company: Princess Cruises Location: Santa Clarita, California Website: princess.com Industry: Premium cruise travel and vacation experiences Company Notes: Premium cruise brand within Carnival Corporation with a global fleet and broad itinerary reach Best-Fit Agencies: Brand creative, full-funnel media, CRM and lifecycle, content production, analytics and measurement, CX and journey design Source: CMO Journeys Inter… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Opportunity Areas Emerging Across Levi’s Modern Brand Build
At a Glance Interviewee: Kenneth Mitchell, Senior Vice President and Chief Marketing Officer, Levi’s brand Company: Levi Strauss & Co Estimated Revenue: $6.3 billion Location: San Francisco, California Website: levi.com Industry: Apparel and retail Company Notes: Global denim leader shifting toward a DTC-first, head-to-toe lifestyle model with women’s and non-denim growth as major priorities Best-Fit Agencies: Brand strategy, creative, cultural partnerships, digital expe… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Adobe’s Next Marketing Chapter Takes Shape Around AI
At a Glance Interviewee: Lara Balazs, Chief Marketing Officer and EVP, Global Marketing Company: Adobe Location: San Jose, California Website: adobe.com Industry: Software for creativity, productivity, and customer experience Company Notes: Adobe is a scaled global software company with major platforms across Creative Cloud, Document Cloud, and Experience Cloud Best-Fit Agencies: Brand strategy, enterprise creative operations, AI-enabled content production, customer experien… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Ace Hardware Opens New Agency Paths Through Loyalty and Media
At a Glance Interviewee: Kim Lefko, Chief Marketing Officer Company: Ace Hardware Estimated Revenue: $10B Location: Oak Brook, Illinois Website: acehardware.com Industry: Hardware retail and home improvement Company Notes: Ace is a retailer-owned cooperative with more than 5,200 stores and a model that blends national scale with local store autonomy Best-Fit Agencies: Retail media, CRM and loyalty, shopper marketing, local activation, experiential retail, digital commerce So… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
The Talent and Process Shifts Shaping Appriss Retail Marketing
At a Glance Interviewee: Sarah Cascone, Chief Marketing Officer Company: Appriss Retail Website: apprissretail.com Industry: B2B retail technology and profit protection software Company Notes: Enterprise platform helping large retailers reduce returns, fraud, and shrink across stores and ecommerce Best-Fit Agencies: B2B SaaS positioning, ABM and lifecycle, retail thought leadership, experiential and field, PR and comms, data storytelling Source: CMO Journeys Interview The… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Inside Visa’s Push to Win Trust in AI Commerce
At a Glance Interviewee: Frank Cooper III, Chief Marketing Officer Company: Visa Estimated Revenue: $40B Website: visa.com Industry: Digital payments and commerce infrastructure Company Notes: Visa operates in more than 200 countries and territories and is pushing beyond payments into trust, AI commerce, and merchant intelligence Best-Fit Agencies: Brand strategy, integrated creative, commerce marketing, sponsorship activation, CRM and lifecycle, marketing analytics Source:… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
How Cloudflare Is Reframing Technical Depth for Growth
An analysis of the executive conversation and our research, surfacing the priorities and opportunity lanes agencies can leverage to win new business. At a Glance Interviewee: Jeff Samuels, Chief Marketing Officer Company: Cloudflare Estimated Revenue: $2.17 billion Location: San Francisco, California Website: cloudflare.com Industry: Connectivity cloud, cybersecurity, networking, and developer infrastructure Company Notes: Public company with 332,000+ paying customers and … Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Pindrop’s Partner-Heavy GTM Signals New Co-Marketing Demand
An analysis of the executive conversation and our research, surfacing the priorities and opportunity lanes agencies can leverage to win new business. At a Glance Interviewee: Adriana Gil Miner, Chief Marketing Officer Company: Pindrop Estimated Revenue: $100M+ ARR Location: Atlanta, GA Website: www.pindrop.com Industry: Digital communications security for fraud, deepfakes, and authentication Company Notes: Enterprise platform positioned as a real-time defense layer across … Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
