The Agency Opportunity Inside Everspring’s AI Discovery Strategy
At a Glance Interviewee: Mike Bell, Chief Marketing Officer Company: Everspring Location: Chicago, Illinois Website: everspringpartners.com Industry: Higher education technology, enrollment marketing, and student-success services Company Notes: Everspring is a privately held higher-ed partner supporting 45+ university partners Best-Fit Agencies: AI visibility, SEO, analytics, performance media, content strategy, martech consulting Source: CMO Journeys Interview The Big Pict… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Where Agencies Can Support the NFL’s Cultural Shift
At a Glance Interviewee: Tim Ellis, EVP and Chief Marketing Officer Company: National Football League Estimated Revenue: $21.2 billion league-wide revenue for the 2024 season Location: New York, New York Website: www.nfl.com Industry: Sports, media, entertainment, live events, and consumer culture Company Notes: The NFL is a 32-team sports and media ecosystem with major revenue from media rights, sponsorships, licensing, events, and fan engagement Best-Fit Agencies: Brand st… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
How White Castle Is Positioning for Its Next Growth Chapter
At a Glance Interviewee: Jamie Richardson, Chief Marketing Officer Company: White Castle Location: Columbus, Ohio Website: whitecastle.com Industry: Quick-service restaurant and frozen retail food Company Notes: Family-owned brand with restaurant and retail businesses, including national freezer-aisle distribution Best-Fit Agencies: Creative AOR support, media strategy, loyalty and CRM, brand experience, retail and shopper marketing, innovation and product launch support Sou… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Airbnb’s Shift Toward a Broader Travel Platform
At a Glance Interviewee: Brian Chesky, Co-founder and CEO Company: Airbnb Estimated Revenue: $12.2B Location: San Francisco, California Website: airbnb.com Industry: Travel, hospitality, marketplace, experiences, and services Company Notes: Airbnb is expanding from stays into homes, services, and experiences through one redesigned app. Best-Fit Agencies: Brand strategy, product marketing, experiential, social-first creative, cultural partnerships, performance marketing Sourc… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
The Marketing Priorities Shaping Domino’s Global Brand System
At a Glance Interviewee: Kate Trumbull, Executive Vice President and Global CMO Company: Domino’s Location: Ann Arbor, Michigan Website: dominos.com Industry: Quick-service restaurants, pizza, delivery, carryout, digital ordering Company Notes: Domino’s is a global franchise-led pizza brand with a major digital ordering and delivery business Best-Fit Agencies: Creative, social, loyalty/CRM, product launch, retail media, multicultural, brand experience Source: Ad Age Marketer… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Signals Behind Zscaler’s Push for Message Clarity
At a Glance Interviewee: Sunil Frida, Chief Marketing Officer Company: Zscaler Estimated Revenue: $2.7B Location: San Jose, California Website: zscaler.com Industry: Cloud security Company Notes: Zscaler is a scaled enterprise SaaS security company with more than 9,400 customers and a broad Zero Trust platform story Best-Fit Agencies: B2B brand strategy, enterprise demand generation, executive communications, partner marketing, event and experience, paid media Source: CMO Jo… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Lyft’s Brand Maturity Signals a Broader Mobility Opportunity
At a Glance Interviewee: Cass Zawadowski, Executive Creative Director, Global Brand Company: Lyft Estimated Revenue: $6.3B in 2025 Location: San Francisco, CA Website: lyft.com Industry: Mobility, rideshare, urban transportation, bikes, scooters, and platform services Company Notes: Lyft serves riders, drivers, and cities through a broader mobility platform Best-Fit Agencies: Brand strategy, integrated creative, social, creator, experiential, localization, AI workflow, produ… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
SBS Sharpens Marketing Around Growth and Commercial Alignment
At a Glance Interviewee: Adam Shpiro, Chief Marketing Officer Company: SBS Location: Paris, Île-de-France Website: sbs-software.com Industry: Financial technology software for banks, lenders, and payments Company Notes: SBS is a global fintech platform company serving financial institutions across banking, lending, payments, open banking, and compliance Best-Fit Agencies: B2B fintech positioning, ABM and demand generation, field and event marketing, executive thought leaders… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Princess Cruises Signals a Full-Funnel Video Growth Push
At a Glance Interviewee: Marie Lee, Chief Marketing Officer Company: Princess Cruises Location: Santa Clarita, California Website: princess.com Industry: Premium cruise travel and vacation experiences Company Notes: Premium cruise brand within Carnival Corporation with a global fleet and broad itinerary reach Best-Fit Agencies: Brand creative, full-funnel media, CRM and lifecycle, content production, analytics and measurement, CX and journey design Source: CMO Journeys Inter… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Opportunity Areas Emerging Across Levi’s Modern Brand Build
At a Glance Interviewee: Kenneth Mitchell, Senior Vice President and Chief Marketing Officer, Levi’s brand Company: Levi Strauss & Co Estimated Revenue: $6.3 billion Location: San Francisco, California Website: levi.com Industry: Apparel and retail Company Notes: Global denim leader shifting toward a DTC-first, head-to-toe lifestyle model with women’s and non-denim growth as major priorities Best-Fit Agencies: Brand strategy, creative, cultural partnerships, digital expe… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro