Broward College Campuswide Digital Marketing and Public Relations Work
At a Glance Buyer: Broward College Industry: Higher education/public sector Location/markets: Broward County, Florida; collegewide services across Broward College campuses and centers Primary scope: Marketing, social media, and/or public relations services Key deliverables/channels: Marketing and branding strategy, traditional and digital advertising, market research, videography and video production, social media, media relations, and crisis communications Budget: Not speci… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
College System of Tennessee Communications Brief With 36-Institution Reach
At a Glance Buyer: Tennessee Board of Regents/The College System of Tennessee Industry: Higher education/public sector Location/markets: Tennessee; TBR institutions offer classes in 90 of Tennessee’s 95 counties Primary scope: Advertising, marketing, and communication services Key deliverables/channels: Campaign themes and messaging, creative ads, print, broadcast, web- or mobile-based creative, and web-based marketing Budget: Not specified Contract type/term: Contract begin… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
CMO Moves – Week of May 11, 2026
Highlights Benjamin Felix named CMO at TripleLift TripleLift is a Creative SSP powered by TL Spark. The company is scaling its next phase of growth. Its announcement points to a more connected advertising approach across creative, data, supply, and measurement. Agency lens: Felix will lead go-to-market efforts and brand positioning. That gives agencies a clear opening around platform storytelling, partner messaging, and outcome-driven advertising narratives. Executi… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
How White Castle Is Positioning for Its Next Growth Chapter
At a Glance Interviewee: Jamie Richardson, Chief Marketing Officer Company: White Castle Location: Columbus, Ohio Website: whitecastle.com Industry: Quick-service restaurant and frozen retail food Company Notes: Family-owned brand with restaurant and retail businesses, including national freezer-aisle distribution Best-Fit Agencies: Creative AOR support, media strategy, loyalty and CRM, brand experience, retail and shopper marketing, innovation and product launch support Sou… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Airbnb’s Shift Toward a Broader Travel Platform
At a Glance Interviewee: Brian Chesky, Co-founder and CEO Company: Airbnb Estimated Revenue: $12.2B Location: San Francisco, California Website: airbnb.com Industry: Travel, hospitality, marketplace, experiences, and services Company Notes: Airbnb is expanding from stays into homes, services, and experiences through one redesigned app. Best-Fit Agencies: Brand strategy, product marketing, experiential, social-first creative, cultural partnerships, performance marketing Sourc… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
M&A Signals – Deals Announced Through May 6, 2026
Highlights Palo Alto Networks acquired Portkey Palo Alto Networks is a cybersecurity company focused on protecting enterprise systems. Portkey specializes in AI Gateway technology for managing AI agent interactions. The deal is meant to strengthen security for autonomous AI agents inside enterprises. Portkey’s platform will be integrated into Prisma AIRS as a centralized control plane for AI activity. Agency lens: The stated Prisma AIRS integration creates clear pro… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Funding Signals – Activity Through May 5, 2026
Highlights Rogo raised $160M (Series D) led by Kleiner Perkins Rogo is an AI platform built for financial services. The funding will support global expansion, deeper partnerships with major financial institutions, and scaling its AI agent, Felix. More than 35,000 financial professionals across 250+ institutions already use Rogo in daily workflows. Agency lens: Expansion into more financial institutions creates a real need for sharp enterprise messaging, partner enab… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Montgomery Central Appraisal District Web Design Opportunity for New Public-Facing Site
At a Glance Buyer: Montgomery Central Appraisal District Industry: Government/Public Sector/Property Appraisal Location/markets: Conroe, Texas Primary scope: Web design, development, and implementation for a new public-facing website Key deliverables/channels: Discovery, stakeholder interviews, sitemap, information architecture, UX/UI design, CMS development, mobile-responsive design, search functionality, content migration, ADA/WCAG compliance, security, testing, deployment… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
New York State Grown & Certified Marketing Program With $500K in Available Funding
At a Glance Buyer: New York State Department of Agriculture and Markets Industry: Government/Agriculture/Food and Beverage Location/markets: New York State Primary scope: Cooperative marketing and promotion funding for New York State Grown & Certified products Key deliverables/channels: Packaging updates, point-of-purchase marketing, print advertising, radio advertising, digital marketing, social media marketing, email marketing, online brochures, trade show materials Bu… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Great Lakes Water Authority Marketing and Communications Brief
At a Glance Buyer: Great Lakes Water Authority Industry: Government/Public Utilities/Water and Wastewater Location/markets: Southeast Michigan; 8 counties; 115 drinking water communities; 83 wastewater communities Primary scope: Marketing and communication services Key deliverables/channels: Communications strategy, media relations, public relations, crisis communications, media training, stakeholder messaging, financial communications, employer-of-choice positioning Budget:… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
