SMART General Advertising Services Search With Media Planning And Creative Execution
At a Glance Buyer: Suburban Mobility Authority for Regional Transportation Industry: Public transportation Location/markets: Southeast Michigan Primary scope: General advertising services Key deliverables/channels: Strategic marketing and communications planning, creative services, graphic design, content development, branding, media planning and management, digital media strategy, videography, photography, website content, social media, analytics, reporting, vehicle graphic… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Great Falls College Paid Media Strategy Search Focused on Funnel and Analytics
At a Glance Buyer: Great Falls College Industry: Higher education Location/markets: Great Falls, Montana; regional audiences, rural markets, Native students, adult learners, working parents, dual enrollment students, and recent high school graduates Primary scope: Unified media buying and digital advertising strategy Key deliverables/channels: Annual media strategy, campaign-level plans, paid social, search, display, programmatic, retargeting, YouTube, connected TV, digital … Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
University Of Texas at Dallas Digital Marketing Search for Graduate Program Enrollment Growth
At a Glance Buyer: University of Texas at Dallas Industry: Higher education Location/markets: Dallas/Richardson, Texas; local, regional, and national audiences Primary scope: Advertising and marketing services for UT Dallas Executive Education Key deliverables/channels: Paid search, display, social, Google, LinkedIn, Meta, retargeting, audience segmentation, media plans, campaign reporting, ROI analysis Budget: Advertising budgets in the range of $20,000–$60,000 annually per… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
CMO Moves – Week of May 18, 2026
Highlights Amy Martin Ziegenfuss named Chief Marketing Officer at Six Flags Entertainment Corporation Six Flags is an entertainment company focused on experiential consumer businesses. The move comes as Six Flags sharpens its commercial strategy entering the 2026 summer season. Ziegenfuss brings travel and hospitality experience from Carnival Cruise Line and Hilton, with a track record tied to segmentation, measurement, brand consistency, and media efficiency. Agenc… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
The Agency Opportunity Inside Everspring’s AI Discovery Strategy
At a Glance Interviewee: Mike Bell, Chief Marketing Officer Company: Everspring Location: Chicago, Illinois Website: everspringpartners.com Industry: Higher education technology, enrollment marketing, and student-success services Company Notes: Everspring is a privately held higher-ed partner supporting 45+ university partners Best-Fit Agencies: AI visibility, SEO, analytics, performance media, content strategy, martech consulting Source: CMO Journeys Interview The Big Pict… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Where Agencies Can Support the NFL’s Cultural Shift
At a Glance Interviewee: Tim Ellis, EVP and Chief Marketing Officer Company: National Football League Estimated Revenue: $21.2 billion league-wide revenue for the 2024 season Location: New York, New York Website: www.nfl.com Industry: Sports, media, entertainment, live events, and consumer culture Company Notes: The NFL is a 32-team sports and media ecosystem with major revenue from media rights, sponsorships, licensing, events, and fan engagement Best-Fit Agencies: Brand st… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
M&A Signals – Deals Announced Through May 13, 2026
Highlights Bayer acquired Perfuse Therapeutics — Deal value: $2.45B Bayer is a pharmaceutical company expanding its ophthalmology pipeline. Perfuse Therapeutics is developing PER-001, a small molecule endothelin receptor antagonist for ophthalmic diseases. The deal is designed to broaden Bayer’s pipeline with Perfuse’s sole pipeline drug and two Phase II programs for eye disorders. It also reinforces Bayer’s commitment to developing therapies for patients with urgen… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Funding Signals – Activity Through May 12, 2026
Highlights Corgi Insurance raised $160M (Series B) led by TCV Corgi is an AI-native, full-stack insurance platform built initially for startups. The funding gives the company more capital to scale its underwriting, policy administration, and claims operations. The round also pushed Corgi to a $1.3B valuation, signaling fast investor confidence around its AI-led insurance model. Agency lens: A scaling insurtech with a startup-focused buyer base may need clearer categ… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Global Law Firm – B2B Paid Media Engagement (Private Introduction)
We are supporting a selective introduction between the marketing leadership team of a global law firm and a small number of B2B-focused agencies for an initial paid media and brand visibility engagement. Our role is to identify and introduce a limited number of relevant agency partners based on fit, experience, and alignment with the scope. What We Can Share (At a High Level) The organization: Serves high-growth and enterprise businesses across technology and life sciences I… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Richard Bland College Paid Media Push for Applications and Conversion
At a Glance Buyer: Richard Bland College Industry: Higher education/public sector Location/markets: South Prince George, Virginia Primary scope: Marketing strategy and media services Key deliverables/channels: Marketing strategy, audience segmentation, messaging frameworks, campaign planning, paid search, display, programmatic, paid social, video, streaming, retargeting, geofencing, TV, streaming audio, print, sponsorships, ad operations, reporting, creative strategy, and fi… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
