Highlights
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| Benjamin Felix named CMO at TripleLift |
| TripleLift is a Creative SSP powered by TL Spark. The company is scaling its next phase of growth. Its announcement points to a more connected advertising approach across creative, data, supply, and measurement.
Agency lens: Felix will lead go-to-market efforts and brand positioning. That gives agencies a clear opening around platform storytelling, partner messaging, and outcome-driven advertising narratives.
Executive’s LinkedIn
Company website |
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| David Mogensen named CMO at Cadillac |
| Cadillac is an automotive brand under General Motors. The appointment fills a CMO seat that had been vacant for eight months. Mogensen brings global marketing experience from Uber, Google, and BMW of North America.
Agency lens: With the top marketing seat filled, agencies should watch for renewed brand leadership and campaign direction. His background gives BD teams a relevant angle around global marketing, mobility, and heritage-brand storytelling.
Executive’s LinkedIn
Company website |
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| Mark Grilli named CMO at Restaurant365 |
| Restaurant365 is an AI restaurant management platform. The company said the appointment reinforces its commitment to restaurant operators. It also tied the move to its leadership position in the AI back-office category for restaurants.
Agency lens: Grilli will lead brand, demand generation, and go-to-market strategy. That points to clear agency-relevant work across positioning, demand creation, and category education.
Executive’s LinkedIn
Company website |
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All Appointments
The following is a complete list of CMO appointments and transitions tracked this week across industries.
CMO Moves are tracked weekly based on public announcements, filings, and market intelligence. Not every leadership change results in agency engagement, but historically, these moments often precede strategic reviews and realignment of partners.
Christian Banach
Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.
