CMO Moves – Week of May 11, 2026

By: Christian Banach

on May 11, 2026

This week’s CMO Moves spotlights five notable appointments across ad tech, automotive, restaurant tech, content intelligence, and health, plus the full list of recent moves.

Highlights

Benjamin Felix named CMO at TripleLift

TripleLift is a Creative SSP powered by TL Spark. The company is scaling its next phase of growth. Its announcement points to a more connected advertising approach across creative, data, supply, and measurement. Agency lens: Felix will lead go-to-market efforts and brand positioning. That gives agencies a clear opening around platform storytelling, partner messaging, and outcome-driven advertising narratives. Executi...

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Christian Banach

Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.