CMO Moves – Week of May 18, 2026

By: Christian Banach

on May 18, 2026

From consumer brands to enterprise AI, this week’s CMO moves point to new leadership mandates worth watching. Read the highlights and scan the full list of recent appointments agencies should track.

Highlights

Amy Martin Ziegenfuss named Chief Marketing Officer at Six Flags Entertainment Corporation

Six Flags is an entertainment company focused on experiential consumer businesses. The move comes as Six Flags sharpens its commercial strategy entering the 2026 summer season. Ziegenfuss brings travel and hospitality experience from Carnival Cruise Line and Hilton, with a track record tied to segmentation, measurement, brand consistency, and media efficiency. Agenc...

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Christian Banach

Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.