Intelligence

Strategic Opportunities

Where Agencies Can Support the NFL’s Cultural Shift

By: Christian Banach

on May 18, 2026

A closer look at how Tim Ellis leads NFL marketing through trust, cultural fluency, player storytelling, and agency relationships that help make a legacy sports brand feel more human and connected.

At a Glance

Interviewee: Tim Ellis, EVP and Chief Marketing Officer Company: National Football League Estimated Revenue: $21.2 billion league-wide revenue for the 2024 season Location: New York, New York Website: www.nfl.com Industry: Sports, media, entertainment, live events, and consumer culture Company Notes: The NFL is a 32-team sports and media ecosystem with major revenue from media rights, sponsorships, licensing, events, and fan engagement Best-Fit Agencies: Brand st...

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Christian Banach

Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.