Intelligence

Strategic Opportunities

The Agency Opportunity Inside Everspring’s AI Discovery Strategy

By: Christian Banach

on May 18, 2026

Mike Bell’s Everspring brief highlights a clear shift in higher-ed marketing: more AI fluency, better attribution, and stronger enrollment impact across today’s changing student journey and funnel.

At a Glance

Interviewee: Mike Bell, Chief Marketing Officer Company: Everspring Location: Chicago, Illinois Website: everspringpartners.com Industry: Higher education technology, enrollment marketing, and student-success services Company Notes: Everspring is a privately held higher-ed partner supporting 45+ university partners Best-Fit Agencies: AI visibility, SEO, analytics, performance media, content strategy, martech consulting Source: CMO Journeys Interview

The Big Pict...

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Christian Banach

Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.