Montgomery Central Appraisal District Web Design Opportunity for New Public-Facing Site
At a Glance Buyer: Montgomery Central Appraisal District Industry: Government/Public Sector/Property Appraisal Location/markets: Conroe, Texas Primary scope: Web design, development, and implementation for a new public-facing website Key deliverables/channels: Discovery, stakeholder interviews, sitemap, information architecture, UX/UI design, CMS development, mobile-responsive design, search functionality, content migration, ADA/WCAG compliance, security, testing, deployment… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
New York State Grown & Certified Marketing Program With $500K in Available Funding
At a Glance Buyer: New York State Department of Agriculture and Markets Industry: Government/Agriculture/Food and Beverage Location/markets: New York State Primary scope: Cooperative marketing and promotion funding for New York State Grown & Certified products Key deliverables/channels: Packaging updates, point-of-purchase marketing, print advertising, radio advertising, digital marketing, social media marketing, email marketing, online brochures, trade show materials Bu… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Great Lakes Water Authority Marketing and Communications Brief
At a Glance Buyer: Great Lakes Water Authority Industry: Government/Public Utilities/Water and Wastewater Location/markets: Southeast Michigan; 8 counties; 115 drinking water communities; 83 wastewater communities Primary scope: Marketing and communication services Key deliverables/channels: Communications strategy, media relations, public relations, crisis communications, media training, stakeholder messaging, financial communications, employer-of-choice positioning Budget:… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Texas A&M Galveston Communications Services Brief With Five-Year Term
At a Glance Buyer: Texas A&M University Galveston Industry: Higher Education/Disaster Resilience/Public Research Location/markets: Galveston, Texas; statewide Texas focus through the Institute for Disaster Resilient Texas Primary scope: Communication and rebranding services for the Institute for Disaster Resilient Texas Key deliverables/channels: Brand identity, messaging, communication strategies, outreach materials, stakeholder engagement support, reports, briefs, web … Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
University of North Florida Marketing Agency Pool — $1.5M Annual Media Spend
At a Glance Buyer: University of North Florida Industry: Higher Education Location/markets: Jacksonville, Florida; broader markets not specified Primary scope: Marketing, advertising, media buying, branding, creative, and related services Key deliverables/channels: Strategic marketing consultation, media buying, media placement, campaign monitoring, print and digital advertising, website development, writing, event support, social media management, photography, videography, video production Budget: Estimated annual media spend of approximately $1.5M per year, net of commissions or management fees Contract type/term: Qualified vendor pool with pre-negotiated rates; work assigned on an as-needed basis; no guarantee of business Key dates: Proposals due May 26, 2026 Eligibility/must-haves: Experienced agencies able to support one or more stated service areas; awarded vendors must work with UNF Marketing and Communications to maintain brand consistency; filming/shooting on campus requires approval through the UNF Standard Location Agreement Why This Could Be Interesting The University of North Florida is seeking strategic marketing, communications, media buying, branding, advertising, and creative agencies to support university needs. This solicitation will create a pool of pre-qualified agencies that UNF colleges, departments, centers, and units may use for marketing and advertising projects as needs arise. The scope is broad. Agencies may support strategy, creative production, media planning, media buying, social media, website work, writing, event support, photography, videography, and campaign development. The notable signal is the scale of potential media activity. UNF states an estimated annual media spend of approximately $1.5M, net of commissions or management fees. The vendor pool structure also creates room for multiple agencies to qualify, though inclusion does not guarantee work. Best suited for higher-ed agencies, media-buying shops, creative agencies, and integrated marketing firms that can support university brand standards across multiple departments. Proposal deadline: May 26, 2026 Download the full RFP here.
Radar Report #009 – Week of May 4, 2026
7 Accounts Showing Buying Signals Each week, the Radar Report highlights companies showing signals of potential marketing investment. These moments often lead organizations to reassess agency relationships and growth initiatives. For agencies looking for new business opportunities, Radar Report surfaces companies likely preparing to invest in marketing and brand. 7. Rockland Trust Rockland Trust appears on the Radar after hiring an external CMO with unusually deep digital banking, martech, and UX experience. Trigger Steve Gogolak joined Rockland Trust as EVP, Chief Marketing Officer in April 2026 after leading digital strategy and product management at First Citizens Bank. Why This Matters His background suggests Rockland Trust may be looking to connect brand, digital banking, customer data, and acquisition more tightly. He previously rebuilt a bank marketing organization and martech stack, then moved into digital product leadership across banking, wealth, and small business channels. Agency Opportunity Financial services brand strategy Digital banking UX Martech modernization Content marketing Customer lifecycle marketing Smart Outreach Angle Lead with insight on how regional banks can turn digital banking behavior into better customer journeys, sharper personalization, and more efficient acquisition. Company Context Rockland Trust is a Massachusetts-based bank serving consumer, business, and wealth clients. Its market position depends on local trust, digital convenience, and relationship-led banking. 6. Courier Health Courier Health appears on the Radar after raising a $50M Series B to expand its AI-driven patient experience platform for biopharma. Trigger Courier Health raised $50M in Series B funding led by Oak HC/FT, with participation from existing investors including Norwest and Work-Bench. Why This Matters The round signals growing demand for patient engagement infrastructure in life sciences. With customer and supported therapy growth up more than 400% in 2025, Courier Health is likely prioritizing platform expansion, agentic AI messaging, and stronger category education for biopharma buyers. Agency Opportunity Healthtech positioning Life sciences demand generation Patient journey strategy AI thought leadership Enterprise ABM Smart Outreach Angle Lead with insight on helping Courier Health make the case for “patient experience infrastructure” as biopharma teams look to unify data, personalize support, and improve therapy adherence. Company Context Courier Health provides CRM and patient journey software for life sciences companies. Its platform connects data, workflows, and AI agents across education, enrollment, benefits verification, therapy initiation, and adherence.
CMO Moves – Week of May 4, 2026
Highlights Gary Sun named Chief Marketing Officer at ID.me ID.me is a digital identity wallet that helps people verify their identity online. Sun joins as the company expands its network and pushes for broader adoption. The announcement points to brand growth, user adoption, and a more seamless verification experience as key priorities. Agency lens: The clearest near-term workstreams are brand strategy, adoption, product marketing, and messaging around trust, privac… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
The Marketing Priorities Shaping Domino’s Global Brand System
At a Glance Interviewee: Kate Trumbull, Executive Vice President and Global CMO Company: Domino’s Location: Ann Arbor, Michigan Website: dominos.com Industry: Quick-service restaurants, pizza, delivery, carryout, digital ordering Company Notes: Domino’s is a global franchise-led pizza brand with a major digital ordering and delivery business Best-Fit Agencies: Creative, social, loyalty/CRM, product launch, retail media, multicultural, brand experience Source: Ad Age Marketer… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Signals Behind Zscaler’s Push for Message Clarity
At a Glance Interviewee: Sunil Frida, Chief Marketing Officer Company: Zscaler Estimated Revenue: $2.7B Location: San Jose, California Website: zscaler.com Industry: Cloud security Company Notes: Zscaler is a scaled enterprise SaaS security company with more than 9,400 customers and a broad Zero Trust platform story Best-Fit Agencies: B2B brand strategy, enterprise demand generation, executive communications, partner marketing, event and experience, paid media Source: CMO Jo… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Inside Sunil Frida’s Human Approach to Leading at Scale
Executive: Sunil Frida, Chief Marketing OfficerCompany: ZscalerIndustry: Cloud securityCompany Snapshot: Zscaler helps companies replace legacy network architecture with a cloud-based Zero Trust model.Format: CMO Journeys Interview Why It Matters Sunil Frida’s story is not a straight climb up a neat corporate ladder. It is a story about seeing the world early, learning discipline young, and then discovering that great technology only matters if people can actually understand it. That idea runs through everything he says. It also makes his perspective useful for agencies. Because when Frida talks about marketing, he is not talking about polish for polish’s sake. He is talking about clarity, trust, and the hard work of making something complex feel simple and useful. Their Path, in Short Frida grew up in Singapore in what he describes as a middle-class neighborhood, with a sports journalist father and a schoolteacher mother. His parents did something that clearly stayed with him: they stretched what they had to show their family the world. He still tells the story with a laugh. His father was willing to make five flight stops just to save fifty dollars. The trip took forever. It was worth it. That early life sounds grounded and ordinary in the best way. Close friends. School bus rides. Sports. A family that cared about doing well in school and making the most of what was possible. Frida does not present himself as some childhood prodigy. He says he was not the best student or the worst student. But he worked hard. That theme comes up again and again. Then came military service in Singapore, which he describes as life-changing. It was not just about training. It was where he started to understand leadership as real care. That experience, he says, shaped how he thought about leading others. His next turn came in Australia, where he studied engineering after what sounds like a very human, very unplanned moment. He had missed deadlines. A door happened to be open. A professor happened to be there. A spot happened to open. Frida tells the story almost like a shrug, but it lands as something bigger: sometimes a career starts because one door is open on a Friday afternoon. From there, he moved into the tech world and then product management. But the big shift came later, at AWS, when he realized the job was not only to understand the technology. It was to explain it. He saw senior leaders spend days refining language so a complex idea could be understood in simple English. That changed his view of marketing. The breakthrough was not about “speeds and feeds.” It was about positioning, messaging, and making the value real to another human being. Big Themes From the Conversation One theme that kept surfacing was simplicity. Frida comes from technical environments, but he does not romanticize complexity. He almost argues the opposite. If you cannot explain what you are building in plain language, then the brilliance of the product does not matter very much. That belief feels central to how he leads. Another theme is discipline. You can hear it in the way he describes school, the military, and later his working style. He likes focus. He likes priorities. He likes stripping things down to what matters. Even when he jokes, there is a through-line: energy is limited, time is limited, so use both well. There is also a real warmth in how he talks about people. He was pleasantly surprised by how driven and mission-oriented the culture at Zscaler felt from the inside. He talks about joy at work without sounding forced or performative. For him, joy is not extra. It is part of what makes good work possible. And then there is curiosity. Frida sounds like a person who wants to understand how things work all the way down. Not just the headline. Not just the pitch. The actual mechanics. That curiosity shows up in his questions, in his stories, and in the way he describes building teams and solving problems. Watch Or Listen CMO Journey Interview How They Choose the Right Agency Partners When I asked how he thinks about agency partners, Frida did not give a vague speech about collaboration. He got specific fast. First, he starts with scope. What is the work? What are the big buckets that need to get done? What can the internal team do well on its own, and where does outside support actually make sense? That sounds obvious, but he treats it like a discipline, not a slogan. He also draws a pretty clear line around certain work. Product marketing, in his view, belongs close to the product and the market. He describes it as part art, part science, and he does not sound eager to hand that over. Other areas, like media, advertising support, social, and reach extension, are different. Those are places where outside partners can help the company scale. But here is where it gets interesting: Frida is not looking for agencies to impress him with volume. He is looking for them to make sense. He says a lot of outreach lands on his LinkedIn and in his inbox. The agencies that stand out are the ones that can explain, in simple English, how they would help his product and story scale. Not a flood of data. Not a giant pile of industry talk. Clarity. He also wants depth. Frida says he asks a lot of questions and likes to get into the weeds. He comes from product and product marketing. So when someone pitches him, he wants to know the why behind it. Why would this work? Why this approach? Why this message? He is not looking to be read the news. He is looking for someone who understands the product, the customer, and the connection between the two. That creates a useful lesson for agencies. Frida seems to respond less to flash and more to translation. Can you take something technical and make it intelligible? Can you show that