7 Accounts Showing Buying Signals
Each week, the Radar Report highlights companies showing signals of potential marketing investment. These moments often lead organizations to reassess agency relationships and growth initiatives.
For agencies looking for new business opportunities, Radar Report surfaces companies likely preparing to invest in marketing and brand.
7. Rockland Trust
Rockland Trust appears on the Radar after hiring an external CMO with unusually deep digital banking, martech, and UX experience.
Trigger
Steve Gogolak joined Rockland Trust as EVP, Chief Marketing Officer in April 2026 after leading digital strategy and product management at First Citizens Bank.
Why This Matters
His background suggests Rockland Trust may be looking to connect brand, digital banking, customer data, and acquisition more tightly. He previously rebuilt a bank marketing organization and martech stack, then moved into digital product leadership across banking, wealth, and small business channels.
Agency Opportunity
- Financial services brand strategy
- Digital banking UX
- Martech modernization
- Content marketing
- Customer lifecycle marketing
Smart Outreach Angle
Lead with insight on how regional banks can turn digital banking behavior into better customer journeys, sharper personalization, and more efficient acquisition.
Company Context
Rockland Trust is a Massachusetts-based bank serving consumer, business, and wealth clients. Its market position depends on local trust, digital convenience, and relationship-led banking.
6. Courier Health
Courier Health appears on the Radar after raising a $50M Series B to expand its AI-driven patient experience platform for biopharma.
Trigger
Courier Health raised $50M in Series B funding led by Oak HC/FT, with participation from existing investors including Norwest and Work-Bench.
Why This Matters
The round signals growing demand for patient engagement infrastructure in life sciences. With customer and supported therapy growth up more than 400% in 2025, Courier Health is likely prioritizing platform expansion, agentic AI messaging, and stronger category education for biopharma buyers.
Agency Opportunity
- Healthtech positioning
- Life sciences demand generation
- Patient journey strategy
- AI thought leadership
- Enterprise ABM
Smart Outreach Angle
Lead with insight on helping Courier Health make the case for “patient experience infrastructure” as biopharma teams look to unify data, personalize support, and improve therapy adherence.
Company Context
Courier Health provides CRM and patient journey software for life sciences companies. Its platform connects data, workflows, and AI agents across education, enrollment, benefits verification, therapy initiation, and adherence.
