CMO Moves – Week of May 4, 2026

By: Christian Banach

on May 4, 2026

New marketing leaders are stepping into growth, brand, international expansion, and customer experience mandates. See the highlights and full list of recent CMO moves inside.

Highlights

Gary Sun named Chief Marketing Officer at ID.me

ID.me is a digital identity wallet that helps people verify their identity online. Sun joins as the company expands its network and pushes for broader adoption. The announcement points to brand growth, user adoption, and a more seamless verification experience as key priorities. Agency lens: The clearest near-term workstreams are brand strategy, adoption, product marketing, and messaging around trust, privac...

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Christian Banach

Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.