At a Glance
- Buyer: University of North Florida
- Industry: Higher Education
- Location/markets: Jacksonville, Florida; broader markets not specified
- Primary scope: Marketing, advertising, media buying, branding, creative, and related services
- Key deliverables/channels: Strategic marketing consultation, media buying, media placement, campaign monitoring, print and digital advertising, website development, writing, event support, social media management, photography, videography, video production
- Budget: Estimated annual media spend of approximately $1.5M per year, net of commissions or management fees
- Contract type/term: Qualified vendor pool with pre-negotiated rates; work assigned on an as-needed basis; no guarantee of business
- Key dates: Proposals due May 26, 2026
- Eligibility/must-haves: Experienced agencies able to support one or more stated service areas; awarded vendors must work with UNF Marketing and Communications to maintain brand consistency; filming/shooting on campus requires approval through the UNF Standard Location Agreement
Why This Could Be Interesting
The University of North Florida is seeking strategic marketing, communications, media buying, branding, advertising, and creative agencies to support university needs.
This solicitation will create a pool of pre-qualified agencies that UNF colleges, departments, centers, and units may use for marketing and advertising projects as needs arise.
The scope is broad. Agencies may support strategy, creative production, media planning, media buying, social media, website work, writing, event support, photography, videography, and campaign development.
The notable signal is the scale of potential media activity. UNF states an estimated annual media spend of approximately $1.5M, net of commissions or management fees. The vendor pool structure also creates room for multiple agencies to qualify, though inclusion does not guarantee work.
Best suited for higher-ed agencies, media-buying shops, creative agencies, and integrated marketing firms that can support university brand standards across multiple departments.
Proposal deadline: May 26, 2026
Download the full RFP here.
