Intelligence

Strategic Opportunities

Signals Behind Zscaler’s Push for Message Clarity

By: Christian Banach

on May 4, 2026

Zscaler’s marketing story is getting sharper, more disciplined, and more tied to revenue. Here’s what Sunil Frida’s approach signals for agencies trying to break in.

At a Glance

Interviewee: Sunil Frida, Chief Marketing Officer Company: Zscaler Estimated Revenue: $2.7B Location: San Jose, California Website: zscaler.com Industry: Cloud security Company Notes: Zscaler is a scaled enterprise SaaS security company with more than 9,400 customers and a broad Zero Trust platform story Best-Fit Agencies: B2B brand strategy, enterprise demand generation, executive communications, partner marketing, event and experience, paid media Source: CMO Jo...

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Christian Banach

Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.