Opportunity Areas Emerging Across Levi’s Modern Brand Build
At a Glance Interviewee: Kenneth Mitchell, Senior Vice President and Chief Marketing Officer, Levi’s brand Company: Levi Strauss & Co Estimated Revenue: $6.3 billion Location: San Francisco, California Website: levi.com Industry: Apparel and retail Company Notes: Global denim leader shifting toward a DTC-first, head-to-toe lifestyle model with women’s and non-denim growth as major priorities Best-Fit Agencies: Brand strategy, creative, cultural partnerships, digital expe… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
M&A Signals – Deals Announced Through April 15, 2026
Highlights Hexagon acquired Waygate Technologies — Deal value: $1.45B Hexagon is a measurement technology company with hardware, software, and data platforms used across industrial workflows. Waygate Technologies is a non-destructive testing provider serving aerospace, automotive, energy, and industrial manufacturing customers. Hexagon said the deal expands its reach into non-destructive testing. The significance is in the fit: Waygate’s inspection technologies alig… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Funding Signals – Activity Through April 14, 2026
Highlights Slate Auto raised $650M (Series C) led by TWG Global Slate Auto is an electric vehicle company building customizable EVs, starting with a pickup truck that can evolve over time. The funding is meant to accelerate the next stages of production this year. That matters because the company is also building out a service and accessorization story through RepairPal’s network of more than 4,000 service centers. Agency lens: Brand narrative, launch marketing, ret… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Washington Pulse Crops Commission Marketing Services Opportunity With Broad Education and Research Scope
At a Glance Buyer: Washington Pulse Crops Commission Industry: Agriculture/pulse crops Location/markets: Washington State; services support public entities and other groups Primary scope: Marketing, information, education, and research services for pulse crops Key deliverables/channels: Education, marketing, promotion, research, and product development support for dry peas, lentils, chickpeas, faba beans, and lupine Budget: Historically, approximately $500,000 to $800,000 pe… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Seneca Falls Development Corporation Opens Broad Place Strategy Brief Across Tourism and Investment
At a Glance Buyer: Seneca Falls Development Corporation Industry: Economic development/tourism/placemaking Location/markets: Seneca Falls, New York Primary scope: Community-wide marketing and place-based strategy Key deliverables/channels: Strategy report, brand and messaging toolkit, implementation roadmap, digital-ready assets and guidelines, final presentation; digital, print, experiential, website, social media, content, media relations, placemaking, signage, and gateway… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Visit Broken Arrow Seeks Strategic Marketing Partner for Destination and Experience Campaigns
At a Glance Buyer: Visit Broken Arrow Industry: Destination marketing/tourism Location/markets: Broken Arrow, Oklahoma; open to qualified firms nationwide Primary scope: Comprehensive destination marketing services as a strategic marketing partner Key deliverables/channels: Strategic planning, campaign development, paid media, CTV, social, search, display, print, SEO/AEO, website content, email, video/photo, print collateral, reporting Budget: Not specified Contract type/ter… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
California Department of Corrections Recruitment Marketing Contract With $1.65M Programmatic Scope
At a Glance Buyer: California Department of Corrections and Rehabilitation (CDCR) Industry: Public sector/corrections/workforce recruitment Location/markets: California statewide, with potential out-of-state media buys in markets such as Oregon, Arizona, Nevada, and Texas Primary scope: Programmatic marketing and recruitment advertising to increase Correctional Officer applications Key deliverables/channels: Digital marketing, media planning and buying, TV, radio, billboards… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
CMO Moves – Week of April 13, 2026
Highlights Alexandra London named CMO at G2 G2 is a software marketplace and review platform used by buyers and sellers. G2 framed the hire around an AI-driven shift in how software is discovered and purchased, with trust becoming more central to decision-making. London’s remit includes finding new areas for growth and differentiation while positioning G2 as a trusted voice in the age of AI. Agency lens: This points to work around brand positioning, discoverability… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Adobe’s Next Marketing Chapter Takes Shape Around AI
At a Glance Interviewee: Lara Balazs, Chief Marketing Officer and EVP, Global Marketing Company: Adobe Location: San Jose, California Website: adobe.com Industry: Software for creativity, productivity, and customer experience Company Notes: Adobe is a scaled global software company with major platforms across Creative Cloud, Document Cloud, and Experience Cloud Best-Fit Agencies: Brand strategy, enterprise creative operations, AI-enabled content production, customer experien… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Ace Hardware Opens New Agency Paths Through Loyalty and Media
At a Glance Interviewee: Kim Lefko, Chief Marketing Officer Company: Ace Hardware Estimated Revenue: $10B Location: Oak Brook, Illinois Website: acehardware.com Industry: Hardware retail and home improvement Company Notes: Ace is a retailer-owned cooperative with more than 5,200 stores and a model that blends national scale with local store autonomy Best-Fit Agencies: Retail media, CRM and loyalty, shopper marketing, local activation, experiential retail, digital commerce So… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
