Lyft’s Brand Maturity Signals a Broader Mobility Opportunity
At a Glance Interviewee: Cass Zawadowski, Executive Creative Director, Global Brand Company: Lyft Estimated Revenue: $6.3B in 2025 Location: San Francisco, CA Website: lyft.com Industry: Mobility, rideshare, urban transportation, bikes, scooters, and platform services Company Notes: Lyft serves riders, drivers, and cities through a broader mobility platform Best-Fit Agencies: Brand strategy, integrated creative, social, creator, experiential, localization, AI workflow, produ… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
SBS Sharpens Marketing Around Growth and Commercial Alignment
At a Glance Interviewee: Adam Shpiro, Chief Marketing Officer Company: SBS Location: Paris, Île-de-France Website: sbs-software.com Industry: Financial technology software for banks, lenders, and payments Company Notes: SBS is a global fintech platform company serving financial institutions across banking, lending, payments, open banking, and compliance Best-Fit Agencies: B2B fintech positioning, ABM and demand generation, field and event marketing, executive thought leaders… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
M&A Signals – Deals Announced Through April 22, 2026
Highlights American Express acquired Hypercard American Express is a global financial services company with a large commercial services business. Hypercard is an agentic expense management company focused on AI-powered workflows for business spending. The deal adds Hypercard’s AI expertise and capabilities to American Express’s commercial services business. That gives American Express more room to build agentic tools and AI-powered solutions that automate processes … Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Funding Signals – Activity Through April 21, 2026
Highlights Loop raised $95M (Series C) led by Valor Equity Partners and the Valor Atreides AI Fund Loop builds an AI platform for logistics and supply chains. The funding will help it expand into a broader set of enterprise use cases. It also gives the company more room to deepen product and engineering and invest in top AI talent. Agency lens: Enterprise positioning, product marketing, website messaging, and category content could all come into play as Loop broaden… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
City of Big Spring Looks for Web Design Partner for Mobile-First Tourism Website Redesign
At a Glance Buyer: City of Big Spring Convention & Visitors Bureau Industry: Tourism/public sector Location/markets: Big Spring, Texas/West Texas tourism market Primary scope: Web design and digital experience services for a modern, mobile-first tourism website Key deliverables/channels: Website redesign, development, maintenance, hosting environment, CMS implementation, SEO, analytics, event calendar, automated business listings, interactive maps, newsletter signup tool… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
City Of Brentwood Marketing Services Opportunity With Annual Budget and Broad Content Scope
At a Glance Buyer: City of Brentwood Industry: Economic development/public sector Location/markets: Brentwood, California; East Contra Costa County/San Francisco East Bay Area market Primary scope: Marketing and related management services for the Better in Brentwood program Key deliverables/channels: Copywriting, photography, videography, social media engagement, website management and hosting, event promotion, video content, business directory content, monthly reporting an… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Texas Education Agency Seeks Marketing Partner to Promote Open Education Resources Statewide
At a Glance Buyer: Texas Education Agency Industry: Education/public sector Location/markets: Texas Primary scope: Marketing and communications support for Open Education Resources instructional materials Key deliverables/channels: Activities to promote, market, and advertise Open Education Resources content and communicate how to use those materials; specific channels not specified Budget: Not specified Contract type/term: Not specified Key dates: Proposal deadline May 6, 2… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
San Diego County Advertising Services Bid Focused on Social Growth, Video, and Public Outreach
At a Glance Buyer: County of San Diego Industry: Public sector/government communications Location/markets: San Diego County, California; focused on Board of Supervisors District 1 residents Primary scope: Social media growth and content production services under an as-needed full-service advertising solicitation Key deliverables/channels: Media planning, creative asset design, ad placement, short-form and long-form video production, platform strategy, reporting, staff traini… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
CMO Moves – Week of April 20, 2026
Highlights Tony Marlow named CMO at Genius Sports Genius Sports provides real-time sports data and technology across sports, betting, media, and advertising. The announcement points to a broader expansion story, not a maintenance hire. He joins the executive team to lead global marketing, communications, and brand strategy as the company pushes deeper into its role across that connected ecosystem. Agency lens: Integrated brand, communications, and category-position… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Princess Cruises Signals a Full-Funnel Video Growth Push
At a Glance Interviewee: Marie Lee, Chief Marketing Officer Company: Princess Cruises Location: Santa Clarita, California Website: princess.com Industry: Premium cruise travel and vacation experiences Company Notes: Premium cruise brand within Carnival Corporation with a global fleet and broad itinerary reach Best-Fit Agencies: Brand creative, full-funnel media, CRM and lifecycle, content production, analytics and measurement, CX and journey design Source: CMO Journeys Inter… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
