M&A Signals – Deals Announced Through April 8, 2026
Highlights Mercury acquired Central Mercury is a banking platform built for startups. Central is an AI-native payroll and benefits platform that handles payroll, benefits, PTO, HR administration, and state compliance for founders. Mercury said payroll was a major gap in its financial operations coverage. That makes this a clear platform-expansion move, with Mercury pulling another core workflow into its own system instead of leaving it as a connected tool. Agency le… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Funding Signals – Activity Through April 7, 2026
Highlights Saronic raised $1.75B (Series D) led by Kleiner Perkins Saronic builds autonomous ships and maritime systems for defense and commercial use. The new funding is meant to scale its autonomy-first shipbuilding model and expand production capacity in Louisiana and Texas. It also supports broader development and scaled production across its autonomous vessel portfolio as customer demand grows for greater range, endurance, and payload capacity. Agency lens: Thi… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Global Website Platform Rebuild (Private Introduction)
We are supporting a selective introduction between the Chief Marketing Officer of a global organization and a small number of agencies with experience building large-scale, multi-region digital platforms. Our role is to identify and introduce a limited number of highly relevant partners based on fit, experience, and alignment with the scope. What We Can Share (At a High Level) The organization operates globally across 70+ countries and 12,000+ local entities The business fo… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Ocean County Multi-Media Advertising Opportunity With Countywide Department Support
At a Glance Buyer: County of Ocean Industry: Public sector/county government Location/markets: Ocean County, New Jersey; campaign targeting based on geographic reach and audience demographics Primary scope: Multi-media advertising platforms for website, mobile, outdoor, digital, streaming, radio, television, billboard, and social media placements Key deliverables/channels: Media planning and placement, campaign flight schedules, targeting strategy, performance reporting, geo… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
North Carolina Department of Public Safety Invites Marketing Agency Partners for Multi-Channel Support
At a Glance Buyer: North Carolina Department of Public Safety (DPS) Industry: Public sector/public safety Location/markets: North Carolina Primary scope: Prequalification for marketing, advertising, and public relations services on an as-needed basis Key deliverables/channels: Market research, creative services, print, billboards, websites, social media, video, audio, script writing, account management, reporting, advertising, SEO, media buying, print production, copywriting… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Pinellas County Seeks Destination Public Relations Partner With Multi-Year Agency Upside
At a Glance Buyer: Pinellas County/Visit St. Pete-Clearwater Industry: Destination marketing and tourism Location/markets: Pinellas County, Florida; United States and Canada Primary scope: Domestic public relations services for Visit St. Pete-Clearwater Key deliverables/channels: Media relations, press releases, trend stories, influencer strategy, crisis communications, media visits, market missions, social media support, CRM tracking, monthly and annual reporting Budget: No… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
The Talent and Process Shifts Shaping Appriss Retail Marketing
At a Glance Interviewee: Sarah Cascone, Chief Marketing Officer Company: Appriss Retail Website: apprissretail.com Industry: B2B retail technology and profit protection software Company Notes: Enterprise platform helping large retailers reduce returns, fraud, and shrink across stores and ecommerce Best-Fit Agencies: B2B SaaS positioning, ABM and lifecycle, retail thought leadership, experiential and field, PR and comms, data storytelling Source: CMO Journeys Interview The… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Inside Visa’s Push to Win Trust in AI Commerce
At a Glance Interviewee: Frank Cooper III, Chief Marketing Officer Company: Visa Estimated Revenue: $40B Website: visa.com Industry: Digital payments and commerce infrastructure Company Notes: Visa operates in more than 200 countries and territories and is pushing beyond payments into trust, AI commerce, and merchant intelligence Best-Fit Agencies: Brand strategy, integrated creative, commerce marketing, sponsorship activation, CRM and lifecycle, marketing analytics Source:… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
CMO Moves – Week of April 6, 2026
Highlights Katelyn Zborowski named Chief Marketing Officer at Jack in the Box Jack in the Box is a major quick-service restaurant chain. The appointment comes with a stated focus on driving demand through innovation, delivering profitable value, and bringing “Jack’s Way” to life across the brand. The company also framed the hire as part of a broader push to strengthen the brand and improve how it shows up for guests. Agency lens: Expect continued emphasis on traffi… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
M&A Signals – Deals Announced Through April 1, 2026
Highlights SAP acquired Reltio SAP is a large enterprise software company building around business data and AI. Reltio is a master data management software company focused on helping organizations unify and govern data across systems. SAP said the deal strengthens SAP Business Data Cloud and supports its AI-First and Suite-First strategy. The bigger signal is SAP’s push to make cleaner, interoperable SAP and non-SAP data the base layer for enterprise-wide agentic AI… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
