DoorDash’s Evolving Mandate Creates New Partner Openings
At a Glance Interviewee: Kofi Amoo-Gottfried, Chief Marketing Officer Company: DoorDash Estimated Revenue: $4B Location: San Francisco, California Website: doordash.com Industry: Local commerce, delivery, retail media, merchant software Company Notes: DoorDash has expanded from restaurant delivery into grocery, retail, merchant tools, reservations, and ads across more than 40 countries Best-Fit Agencies: Brand strategy, integrated creative, retail media, CRM and lifecycle,… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Jasco’s Emerging Push Across Retail, Social, and Search
At a Glance Interviewee: Jeff Cato, Chief Marketing Officer Company: Jasco Location: Oklahoma City, Oklahoma Website: byjasco.com Industry: Consumer electronics and connected home Company Notes: Jasco sells a broad portfolio of owned and licensed products across major retail and e-commerce channels Best-Fit Agencies: Retail media, paid social, influencer marketing, PR, content production, ecommerce strategy Source: CMO Journeys Interview The Big Picture Jasco is a scaled … Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Where Agencies Can Help Underdog Fantasy Become a First-Choice Brand
At a Glance Interviewee: Kimberly Corbett, Chief Marketing Officer Company: Underdog Fantasy Estimated Revenue: ~$500M projected (2025) Location: New York, NY Website: www.underdogfantasy.com Industry: Fantasy sports, sports betting, and sports media Company Notes: Fast-growing sports gaming platform founded in 2020, spanning fantasy, pick’em, sportsbook, and original content Best-Fit Agencies: Brand strategy, performance media, lifecycle CRM, analytics and measurement, cont… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Inside TikTok’s Next Phase of Commercial Growth
At a Glance Interviewee: Sofia Hernandez, Global Head of Business Marketing and Commercial Partnerships Company: TikTok Location: Culver City, California Website: www.tiktok.com Industry: Social media, creator platform, advertising, and commerce Company Notes: Privately held platform with 10,001+ employees, a global creator ecosystem, and a growing ad, commerce, and AI-enabled marketing business Best-Fit Agencies: Creator marketing, social strategy, measurement and attributi… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Where Figma’s Enterprise Shift Creates Agency Opportunity
At a Glance Interviewee: Sheila Joglekar Vashee, Chief Marketing Officer Company: Figma Estimated Revenue: $1.056B Location: San Francisco, California Website: figma.com Industry: Collaborative design software and product development Company Notes: Figma is a public software company expanding from design into broader product, developer, and marketing workflows Best-Fit Agencies: Product marketing, brand strategy, enterprise ABM, customer marketing, community, content, and th… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Ruby Tuesday’s Reconsideration Push and Media Reset Priorities
An analysis of the executive conversation and our research, surfacing the priorities and opportunity lanes agencies can leverage to win new business. At a Glance Interviewee: Edithann Ramey, Chief Marketing Officer Company: Ruby Tuesday Location: Maryville, TN Website: www.rubytuesday.com Industry: Casual dining restaurants Company Notes: A legacy casual-dining brand rebuilding consideration with a sharper value story, led by Garden Bar equity and a renewed loyalty push Bes… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Netflix Shifts Marketing Toward Faster Fandom-Driven Execution
At a Glance Interviewee: Marian Lee, Chief Marketing Officer Company: Netflix Estimated Revenue: $45B (2025) Location: Los Gatos, CA Website: https://www.netflix.com Industry: Streaming entertainment + advertising platform + live and experiential Company Notes: Global subscription platform now scaling ads, live programming, and in-person fandom experiences Best-Fit Agencies: Experiential and live events, brand partnerships, social-first creative, integrated production, media… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Where Grindr’s Communications-Led Marketing Strategy Is Heading Next
An analysis of the executive conversation and our research, surfacing the priorities and opportunity lanes agencies can leverage to win new business. At a Glance Interviewee: Tristan Pineiro, Chief Marketing Officer Company: Grindr Location: West Hollywood, CA Website: https://www.grindr.com Industry: LGBTQ+ social and dating app (freemium, ads + subscriptions) Company Notes: Public company operating in 190+ countries with a lean team of under 200 people Best-Fit Agen… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Lenovo’s Shift Toward Edge AI and Integrated Workflows
At a Glance Interviewee: Milo Speranzo, North America Chief Marketing Officer Company: Lenovo Estimated Revenue: $69B global revenue Location: Morrisville, North Carolina Website: https://www.lenovo.com Industry: Global technology hardware, infrastructure, and AI solutions Company Notes: Public global tech leader spanning devices, infrastructure, and services across 180 markets Best-Fit Agencies: Integrated creative, B2B demand gen, experiential, AI/data strategy, sports mar… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
PepsiCo’s Blended Marketing Model and Agency Implications
At a Glance Interviewee: Mark Kirkham, Chief Marketing Officer, PepsiCo Beverages US Company: PepsiCo Beverages North America Estimated Revenue: $28.2B (PBNA segment) Location: Purchase, NY Website: https://www.pepsico.com Industry: Global beverages and convenient foods Company Notes: Leads marketing for a $27B+ U.S. beverages portfolio, including Pepsi, Mountain Dew, Gatorade, and RTD JVs Best-Fit Agencies: Social-first creative, cultural strategy, sports marketing, innovat… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
