The Marketing Priorities Shaping Domino’s Global Brand System
At a Glance Interviewee: Kate Trumbull, Executive Vice President and Global CMO Company: Domino’s Location: Ann Arbor, Michigan Website: dominos.com Industry: Quick-service restaurants, pizza, delivery, carryout, digital ordering Company Notes: Domino’s is a global franchise-led pizza brand with a major digital ordering and delivery business Best-Fit Agencies: Creative, social, loyalty/CRM, product launch, retail media, multicultural, brand experience Source: Ad Age Marketer… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Signals Behind Zscaler’s Push for Message Clarity
At a Glance Interviewee: Sunil Frida, Chief Marketing Officer Company: Zscaler Estimated Revenue: $2.7B Location: San Jose, California Website: zscaler.com Industry: Cloud security Company Notes: Zscaler is a scaled enterprise SaaS security company with more than 9,400 customers and a broad Zero Trust platform story Best-Fit Agencies: B2B brand strategy, enterprise demand generation, executive communications, partner marketing, event and experience, paid media Source: CMO Jo… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
M&A Signals – Deals Announced Through April 29, 2026
Highlights Eli Lilly acquired Ajax Therapeutics — Deal value: up to $2.3B Eli Lilly is a U.S. drugmaker expanding its oncology pipeline. Ajax Therapeutics is a privately held cancer drug developer with an early-stage oral treatment for myelofibrosis. The deal supports Lilly’s search for next-generation cancer treatments. It also builds on Lilly’s blood cancer capabilities and could expand future commercial products beyond obesity. Agency lens: This is a pipeline-exp… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Funding Signals – Activity Through April 28, 2026
Highlights Reliable Robotics raised $160M (Series D) led by Nimble Partners Reliable Robotics develops autonomous aircraft systems for commercial and defense aviation. The funding will accelerate deployment and scale production of its Reliable Autonomy System. That matters because the company cites more than 200 system commitments, a U.S. Air Force contract, and continued FAA certification progress. Agency lens: Commercial deployment, hiring, and production expansio… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Texas Department of Transportation Public Awareness Campaign With Multi-Year Potential
At a Glance Buyer: Texas Department of Transportation Industry: Government/Transportation/Public Safety Location/markets: Statewide Texas Primary scope: Marketing and advertising for the Be Safe. Drive Smart. traffic safety public awareness campaign Key deliverables/channels: Campaign strategy, target audience planning, key messaging, campaign flights, public relations plan, campaign enhancements plan, campaign measurement and message evaluation, project schedule Budget: Not… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Washington State University Google Ads Services for Pharmacy Enrollment Campaigns
At a Glance Buyer: Washington State University, College of Pharmacy and Pharmaceutical Sciences Industry: Higher Education/Healthcare Education Location/markets: Washington State; target markets include Washington, California, Oregon, Hawaii, Colorado, Arizona, Nevada, Michigan, Illinois, Wisconsin, Minnesota, New Mexico, Puerto Rico, Alberta, and British Columbia Primary scope: Digital advertising management and optimization for PharmD and Pharmaceutical and Medical Science… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
City of Santa Clarita Advertising Campaign Opportunity With $460K Tourism Scope
At a Glance Buyer: City of Santa Clarita Industry: Government/Tourism/Destination Marketing Location/markets: Santa Clarita, California Primary scope: Full-service advertising campaign for Visit Santa Clarita Key deliverables/channels: Strategic planning, media buying, creative development, campaign management, research, reporting, SEO, AIO, PPC, airport advertising coordination, visitor guide development and printing Budget: Not expected to exceed $460,000 Contract type/ter… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
State of Georgia Marketing Services AOR Across State Parks
At a Glance Buyer: State of Georgia, Department of Natural Resources Industry: Government/Parks, Recreation, Tourism, Historic Sites Location/markets: Georgia and the Southeast Primary scope: Marketing/advertising consultant services for Georgia State Parks Key deliverables/channels: Strategic marketing plan, advertising, public relations, promotions, strategic marketing, interactive marketing communications, reporting Budget: Not specified Contract type/term: One-year initial contract with four one-year renewal options Key dates: Proposal deadline May 15, 2026. Eligibility/must-haves: Team Georgia Marketplace registration; mandatory online bidders/offerors’ conference attendance; required worksheets/forms; required insurance; electronic submission through Team Georgia Marketplace Why This Could Be Interesting The State of Georgia Department of Natural Resources is seeking a marketing and advertising consultant for Georgia State Parks, through its Parks and Historic Sites Division. The work centers on building and executing a strategic marketing plan that supports parks, historic sites, golf courses, two welcome centers, and the SAM Shortline. The selected company will serve as the agent of record for coordinating and integrating marketing efforts across state park properties. This is a broad public-sector tourism and recreation assignment. The stated goals include increasing visitation and revenue, strengthening brand awareness, supporting preservation and conservation, and communicating the value of Georgia’s parks, historic sites, and golf courses. The upside is the term structure. The initial contract runs for one year, but the State has four one-year renewal options. For the right agency, this could become a longer-term relationship with a visible statewide brand and a diverse mix of destination, education, recreation, and stakeholder communications work. Best suited for agencies with public-sector experience, integrated marketing and advertising capabilities, PR support, interactive marketing experience, and strong reporting discipline. Proposal deadline: May 15, 2026 Download the full RFP here.
Radar Report #008 – Week of April 27, 2026
7 Accounts Showing Buying Signals Each week, the Radar Report highlights companies showing signals of potential marketing investment. These moments often lead organizations to reassess agency relationships and growth initiatives. For agencies looking for new business opportunities, Radar Report surfaces companies likely preparing to invest in marketing and brand. 7. Michael Kors Michael Kors added a CMO with deep fashion, luxury, media, and commerce experience from Google. Trigger Michael Kors hired Corey Moran as Chief Marketing Officer in April 2026, bringing him in externally after leading fashion and luxury industry partnerships at Google. Why This Matters Moran’s background suggests a likely focus on brand relevance, commerce performance, media innovation, and luxury customer engagement. His Google role centered on fashion and luxury partnerships across media, technology, and innovation, while earlier roles at Coty covered prestige brands including Marc Jacobs, Chloé, Bottega Veneta, Miu Miu, and Balenciaga. Agency Opportunity Luxury brand strategy Commerce media Full-funnel performance Launch planning Customer engagement Smart Outreach Angle Lead with how Michael Kors can balance fashion authority with measurable commerce impact across digital, retail, and brand channels. Company Context Michael Kors is a global fashion and accessories brand in the accessible luxury market. Its category depends on brand heat, seasonal storytelling, retail execution, and digital conversion. 6. Bluefish Bluefish raised a $43 million Series B to scale its agentic marketing platform for Fortune 500 brands. Trigger Bluefish raised $43 million in Series B funding, co-led by Threshold Ventures and NEA. The company has also recently added Alanna Handelman as Head of Growth, Kat Vesce Lansbury as Head of Marketing, and Brenna Schaefer as Head of Product Marketing. Why This Matters The round signals a push to define and own the emerging agentic marketing category. Bluefish is building for enterprise brands that need to understand and manage visibility across AI search, assistants, content, PR, commerce, and paid media. Agency Opportunity AI search strategy Enterprise category positioning Product marketing PR and thought leadership Sales enablement Smart Outreach Angle Lead with how Bluefish can help CMOs move from AI visibility panic to a measurable operating model for brand presence across generative engines. Company Context Bluefish is an AI marketing platform built for Fortune 500 brands. Its leadership bench now spans growth, enterprise product marketing, brand, editorial, commerce, paid media, and sales strategy.
CMO Moves – Week of April 27, 2026
Highlights Corey Moran named Chief Marketing Officer at Michael Kors Michael Kors is a global fashion brand within Capri Holdings’ luxury portfolio. The appointment creates an integrated marketing role across brand communications, content creation, and consumer data analytics. It also points to a sharper focus on customer acquisition, brand storytelling, and global consumer engagement. Agency lens: Clear emphasis on brand communications, content, analytics, consumer… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
