At a Glance
- Buyer: State of Georgia, Department of Natural Resources
- Industry: Government/Parks, Recreation, Tourism, Historic Sites
- Location/markets: Georgia and the Southeast
- Primary scope: Marketing/advertising consultant services for Georgia State Parks
- Key deliverables/channels: Strategic marketing plan, advertising, public relations, promotions, strategic marketing, interactive marketing communications, reporting
- Budget: Not specified
- Contract type/term: One-year initial contract with four one-year renewal options
- Key dates: Proposal deadline May 15, 2026.
- Eligibility/must-haves: Team Georgia Marketplace registration; mandatory online bidders/offerors’ conference attendance; required worksheets/forms; required insurance; electronic submission through Team Georgia Marketplace
Why This Could Be Interesting
The State of Georgia Department of Natural Resources is seeking a marketing and advertising consultant for Georgia State Parks, through its Parks and Historic Sites Division.
The work centers on building and executing a strategic marketing plan that supports parks, historic sites, golf courses, two welcome centers, and the SAM Shortline. The selected company will serve as the agent of record for coordinating and integrating marketing efforts across state park properties.
This is a broad public-sector tourism and recreation assignment. The stated goals include increasing visitation and revenue, strengthening brand awareness, supporting preservation and conservation, and communicating the value of Georgia’s parks, historic sites, and golf courses.
The upside is the term structure. The initial contract runs for one year, but the State has four one-year renewal options. For the right agency, this could become a longer-term relationship with a visible statewide brand and a diverse mix of destination, education, recreation, and stakeholder communications work.
Best suited for agencies with public-sector experience, integrated marketing and advertising capabilities, PR support, interactive marketing experience, and strong reporting discipline.
Proposal deadline: May 15, 2026
Download the full RFP here.
