Lyft’s Brand Maturity Signals a Broader Mobility Opportunity
At a Glance Interviewee: Cass Zawadowski, Executive Creative Director, Global Brand Company: Lyft Estimated Revenue: $6.3B in 2025 Location: San Francisco, CA Website: lyft.com Industry: Mobility, rideshare, urban transportation, bikes, scooters, and platform services Company Notes: Lyft serves riders, drivers, and cities through a broader mobility platform Best-Fit Agencies: Brand strategy, integrated creative, social, creator, experiential, localization, AI workflow, produ… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
SBS Sharpens Marketing Around Growth and Commercial Alignment
At a Glance Interviewee: Adam Shpiro, Chief Marketing Officer Company: SBS Location: Paris, Île-de-France Website: sbs-software.com Industry: Financial technology software for banks, lenders, and payments Company Notes: SBS is a global fintech platform company serving financial institutions across banking, lending, payments, open banking, and compliance Best-Fit Agencies: B2B fintech positioning, ABM and demand generation, field and event marketing, executive thought leaders… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
M&A Signals – Deals Announced Through April 22, 2026
Highlights American Express acquired Hypercard American Express is a global financial services company with a large commercial services business. Hypercard is an agentic expense management company focused on AI-powered workflows for business spending. The deal adds Hypercard’s AI expertise and capabilities to American Express’s commercial services business. That gives American Express more room to build agentic tools and AI-powered solutions that automate processes … Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Funding Signals – Activity Through April 21, 2026
Highlights Loop raised $95M (Series C) led by Valor Equity Partners and the Valor Atreides AI Fund Loop builds an AI platform for logistics and supply chains. The funding will help it expand into a broader set of enterprise use cases. It also gives the company more room to deepen product and engineering and invest in top AI talent. Agency lens: Enterprise positioning, product marketing, website messaging, and category content could all come into play as Loop broaden… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
City of Big Spring Looks for Web Design Partner for Mobile-First Tourism Website Redesign
At a Glance Buyer: City of Big Spring Convention & Visitors Bureau Industry: Tourism/public sector Location/markets: Big Spring, Texas/West Texas tourism market Primary scope: Web design and digital experience services for a modern, mobile-first tourism website Key deliverables/channels: Website redesign, development, maintenance, hosting environment, CMS implementation, SEO, analytics, event calendar, automated business listings, interactive maps, newsletter signup tool… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
City Of Brentwood Marketing Services Opportunity With Annual Budget and Broad Content Scope
At a Glance Buyer: City of Brentwood Industry: Economic development/public sector Location/markets: Brentwood, California; East Contra Costa County/San Francisco East Bay Area market Primary scope: Marketing and related management services for the Better in Brentwood program Key deliverables/channels: Copywriting, photography, videography, social media engagement, website management and hosting, event promotion, video content, business directory content, monthly reporting an… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Texas Education Agency Seeks Marketing Partner to Promote Open Education Resources Statewide
At a Glance Buyer: Texas Education Agency Industry: Education/public sector Location/markets: Texas Primary scope: Marketing and communications support for Open Education Resources instructional materials Key deliverables/channels: Activities to promote, market, and advertise Open Education Resources content and communicate how to use those materials; specific channels not specified Budget: Not specified Contract type/term: Not specified Key dates: Proposal deadline May 6, 2… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
San Diego County Advertising Services Bid Focused on Social Growth, Video, and Public Outreach
At a Glance Buyer: County of San Diego Industry: Public sector/government communications Location/markets: San Diego County, California; focused on Board of Supervisors District 1 residents Primary scope: Social media growth and content production services under an as-needed full-service advertising solicitation Key deliverables/channels: Media planning, creative asset design, ad placement, short-form and long-form video production, platform strategy, reporting, staff traini… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Michigan State Lottery Advertising Services Search Signals Complex, Best-Value Public Contract
At a Glance Buyer: State of Michigan, Michigan State Lottery Industry: Public sector gaming/lottery Location/markets: Michigan; specific market coverage not specified Primary scope: Advertising services Key deliverables/channels: Advertising services as described in Schedule A – Statement of Work Budget: Not specified Contract type/term: Best-value state contract; anticipated transition period begins October 3, 2026; anticipated contract begin date January 1, 2027 Key dates: Proposal deadline May 6, 2026, at 11:50 AM ET; anticipated transition begins October 3, 2026; anticipated contract begin date January 1, 2027 Eligibility/must-haves: Proposal must be submitted electronically through SIGMA VSS; required forms and schedules must be completed by deadline; limited number of bidders advancing past Step 1 must deliver an oral presentation for a Lottery product launch Why This Could Be Interesting The Michigan State Lottery is seeking an advertising services partner through a formal State of Michigan procurement. This is a public-sector opportunity tied to a well-known statewide brand with ongoing consumer visibility. The work is framed broadly as advertising services, but the evaluation process signals a partner role that goes beyond a narrow production assignment. The State is weighting experience, statement-of-work requirements, service delivery, staffing, and project management before pricing is even considered. That makes this notable for agencies that want more than a one-off campaign brief. Bidders must first clear a substantial technical threshold, then selected finalists must present a Lottery product launch solution covering campaign strategy, creative development, and media planning. Best suited for agencies with strong integrated advertising capabilities, disciplined proposal operations, and comfort with formal public-sector review. Proposal deadline: May 6, 2026, at 11:50 AM ET Download the full RFP here.
Radar Report #007 – Week of April 20, 2026
7 Accounts Showing Buying Signals Each week, the Radar Report highlights companies showing signals of potential marketing investment. These moments often lead organizations to reassess agency relationships and growth initiatives. For agencies looking for new business opportunities, Radar Report surfaces companies likely preparing to invest in marketing and brand. 7. Jacuzzi Group Jacuzzi Group’s external global CMO hire suggests a push to modernize brand growth, portfolio strategy, and consumer demand across a legacy category. Trigger Julien McCluney joined Jacuzzi Group as Global Chief Marketing Officer in January 2026 after leading brand management at Newell Brands and holding senior brand leadership roles at Hasbro. Why This Matters This looks like a consumer brand transformation hire. McCluney’s background points to strengths in portfolio management, innovation, SKU optimization, consumer-first marketing, and turnaround work across established brands, suggesting Jacuzzi Group may be aiming to sharpen brand relevance and unlock more efficient growth across its product portfolio. Agency Opportunity Brand repositioning Portfolio and innovation strategy Consumer insights Integrated campaign development Retail and channel marketing Smart Outreach Angle Lead with how to refresh demand in a mature category without diluting brand equity. A strong angle is helping Jacuzzi Group clarify its portfolio story, prioritize innovation bets, and build more effective consumer campaigns. Company Context Jacuzzi Group is a consumer products company known for home and wellness-focused brands. It competes in a category where brand distinction, product innovation, and channel execution drive growth. 6. Chapter Chapter’s $100M Series E signals a growth-stage push to expand beyond Medicare navigation and deepen its position as an AI-enabled trust layer for seniors. Trigger Chapter raised $100M in Series E in April 2026. The company said the capital will accelerate growth and support the launch of additional financial products for seniors. Why This Matters This is more than a balance-sheet event. Chapter has already crossed $100M in ARR, grew revenue 3x in 2025, and is expanding its product set beyond plan selection into broader savings and retirement support. That points to rising needs around category narrative, product marketing, trust-building, and scaled member acquisition. Agency Opportunity Category positioning Growth marketing Product marketing Brand trust and education Lifecycle communications Smart Outreach Angle Lead with how to scale growth in a sensitive category without eroding trust. The strongest angle is helping Chapter translate AI capability into clear, human reassurance for seniors and partners. Company Context Chapter operates a Medicare navigation platform that uses AI and licensed advisors to deliver personalized, unbiased recommendations to older Americans. It sits at the intersection of health insurance, retirement, and consumer trust.
