Eastern Washington University Direct Admissions and Lead Gen Vendor Pool With Multi-Year Term
At a Glance Buyer: Eastern Washington University (EWU) Industry: Higher Education (Public University) Location/markets: Cheney and Spokane, Washington; statewide and online programs Primary scope: Enrollment Management and Marketing Services (qualified contractor pool) Key deliverables/channels: Student search + lead gen; direct admissions; digital marketing + paid media; content strategy + creation; graphic design + visual storytelling; p… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Community College Of Baltimore County Full-Service Advertising Support
At a Glance Buyer: Board Of Trustees, Community College Of Baltimore County (CCBC) Industry: Higher Education / Community College Location/markets: Baltimore County, Maryland Primary scope: Full-service advertising and marketing support for integrated recruitment and brand-building campaigns Key deliverables/channels: Market research + audience segmentation; annual media strategy; creative concepts + asset production; media planning/negoti… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
CMO Moves – Week of January 12, 2026
Alicia Chrapaty named Chief Marketing Officer at H&R Block H&R Block is a consumer-facing company in the retail sector. Chrapaty has experience driving growth for consumer brands, making this a notable top marketing hire. Agency lens: Growth-focused acquisition and retention programs—and the creative, media, and messaging that support them—are likely to be in focus. Executive’s LinkedIn Company website Rachel Truair named Chief Marketing Officer at … Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Funding Signals – Activity Through January 7, 2026
Highlights CHAMP Titles raised $55,000,000 (Series C) led by W. R. Berkley and Point72 Ventures CHAMP Titles provides digital systems that support vehicle title, registration, lien, and driver services workflows for public agencies and their ecosystem partners. The company emphasized recent expansion into new markets and wider access to its technology, alongside claims that its approach can cut processing time and reduce reliance on paper-based documentation. Agency lens: A m… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
M&A Signals – Deals Announced Through January 8, 2026
Highlights Vistra acquired Cogentrix Energy — Deal value: $4,700,000,000 Vistra is an energy company with a generation portfolio across major U.S. power markets. Cogentrix Energy is a portfolio of 10 modern natural-gas generation facilities totaling about 5,500 MW. Vistra said the acquisition expands its generation footprint across PJM, ISO New England, and ERCOT, and expects it to be accretive to ongoing operations. Agency lens: Expansion across multiple markets often raises… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Cooley’s Push Toward Stronger Content and Distribution Systems
An analysis of the executive conversation and our research, surfacing the priorities and opportunity lanes agencies can leverage to win new business. At A Glance Interviewee: Matthew Lieberman, Chief Marketing & Business Development Officer Company: Cooley LLP Estimated Revenue: $2 Billion Location: Palo Alto, CA Website: www.cooley.com Industry: Global law firm focused on tech and life sciences Company Notes: Cooley has ~1,400 lawyers and 3,000+ employees across … Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Oregon State Treasury Digital Marketing Services: Five-Year Term With Unlimited Renewals Option
At a Glance Buyer: Oregon State Treasury (Oregon Retirement Savings Board / OregonSaves) Industry: Public Sector / Financial Services (Retirement Savings Program) Location/markets: Oregon (statewide) Primary scope: Digital marketing assessment + Digital Marketing Plan (Phase 1), with anticipated implementation/services (Phase 2) Key deliverables/channels: Research + discovery; technical assessment; audience targeting approach; measurement/… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Clackamas County Integrated Marketing Campaign: $800K All-In Budget, Full Media Buying
At a Glance Buyer: Clackamas County (Tourism / Tourism Development Council) Industry: Destination Marketing / Tourism Location/markets: Mt Hood Territory (Clackamas County, Oregon); short-haul drive markets (about 300 miles) Primary scope: Develop and execute a comprehensive, integrated marketing campaign (turnkey) Key deliverables/channels: Strategy + creative concept; production; media planning & buying; digital/social/SEM/OTT-CTV/pr… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
University of Utah Creative Services: Multi-Award Setup for Impact Marketing and Design
At a Glance Buyer: University of Utah (Sorenson Impact Institute) Industry: Higher Education / Impact (social & environmental Impact) Location/markets: Salt Lake City, Utah; U.S.-based operations required Primary scope: Marketing & design services in the impact space Key deliverables/channels: marketing strategy; website design/support; social content; graphic design; newsletters Budget: Not specified Contract type/term: Anticipated 3-year contract; multi… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
NYS Dept of Agriculture and Markets Seeks Marketing AOR for New York State Fair and Fairgrounds
At a Glance Buyer: State of New York — New York State Department of Agriculture and Markets (Division of the New York State Fair) Industry: Public sector / Events & Entertainment (State Fair + Year-Round Venue) Location/markets: Syracuse, NY (New York State Fairgrounds); markets: Not specified Primary scope: Marketing, advertising, and public relations services for the New York State Fair and Fairgrounds Key deliverables/channels: Annual marketing/advertising plan; integ… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
