How Oakland’s First CMCO Is Reframing Enrollment Marketing
An analysis of the executive conversation and our research, surfacing the priorities and opportunity lanes agencies can leverage to win new business. At A Glance Interviewee: Chris Foley Pilsner, Chief Marketing & Communications Officer Company: Oakland University Estimated Revenue: $318 Million Location: Rochester, Michigan Website: https://oakland.edu/ Industry: Public research university; higher education Company Notes: Mid-sized public research institution serving r… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Where Agencies Can Help Eightfold Operationalize Its AI Story
An analysis of the executive conversation and our research, surfacing the priorities and opportunity lanes agencies can leverage to win new business. At A Glance Interviewee: Navneet “Nav” Singh, Chief Marketing Officer Company: Eightfold AI Estimated Revenue: $160 Million Location: Silicon Valley, California Website: www.eightfold.ai Industry: AI-powered talent intelligence and HR technology platform for enterprises Company Notes: AI-native talent platform with 100+ enterpr… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Town of Pittsboro Integrated Marketing to Drive Visits, Foot Traffic, and Investment
At a Glance Buyer: Town of Pittsboro, North Carolina Industry: Local Government / Economic Development / Tourism Location/markets: Downtown Pittsboro, North Carolina (residents, visitors, entrepreneurs, investors) Primary scope: Integrated marketing services for Downtown Pittsboro Key deliverables/channels: Weekly social content (reels + photography); event marketing; economic development collateral; wayfinding/signage design manual; exper… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
National Forest Foundation Seeks Growth Marketing Partner For $400K Paid Media + Creative
At a Glance Buyer: National Forest Foundation (NFF) Industry: Nonprofit / Conservation / Public Lands Location/markets: United States (national audiences) Primary scope: Growth marketing and paid media agency support Key deliverables/channels: Social media audit; campaign strategy + creative assets; paid media plan + buys; “always-on” lead gen/email capture; monthly reporting; bi-annual strategic reviews Budget: $400,000 total (agency fees + media placement/ad buyi… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Oregon Health Authority Hiring AOR-Style Comms Team for Family Connects Oregon With $400K Budget
At a Glance Buyer: Oregon Health Authority (Public Health Division, Family Connects Oregon Program) Industry: Public Health (State Government) Location/markets: Oregon statewide; families with newborns; hospitals/medical providers; local program sites Primary scope: Strategic communications to increase awareness, acceptance, and use of Family Connects Oregon Key deliverables/channels: Brand + campaign strategy; multiplatform media buy; soc… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
State of Michigan Seeks Statewide Marketing and Advertising Vendor Pool With Media Buying
At a Glance Buyer: State of Michigan (DTMB – Procurement) Industry: Government / Public Sector Location/markets: Michigan (statewide; general public) Primary scope: Creative Media Advertising and Digital Media Marketing Services Key deliverables/channels: Campaign planning; creative; paid media planning/buying; production; PR/earned media (as needed); TV/streaming, radio/streaming, social/digital, out-of-home/transit, print, translated mat… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
M&A Signals – Deals Announced Through January 14, 2026
Highlights CrowdStrike acquired SGNL CrowdStrike, which sells the Falcon security platform, is buying SGNL, an identity-management SaaS company. CrowdStrike says the combination is meant to secure identity access for human users and AI agents across hybrid and cloud environments. The release notes financial terms weren’t disclosed, though it cites a $740M figure, and it frames the deal as an expansion of its next-gen identity security offering. Agency lens: E… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Funding Signals – Activity Through January 13, 2026
Highlights xAI raised $20B (Series E) CrowdStrike, which sells the Falcon security platform, is buying SGNL, an identity-management SaaS company. CrowdStrike says the combination is meant to secure identity access for human users and AI agents across hybrid and cloud environments. The release notes financial terms weren’t disclosed, though it cites a $740M figure, and it frames the deal as an expansion of its next-gen identity security offering. Agency lens: … Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
NC Department of Public Safety Prequalification for Marketing Agency Support
At a Glance Buyer: North Carolina Department of Public Safety (DPS) Industry: Public Sector / Public Safety Location/markets: North Carolina Primary scope: Prequalification of prime contractors for marketing, advertising, and public relations services (as-needed) Key deliverables/channels: Market research; creative (print, billboards, websites, social, video, audio, broadcast scripts, talent management); account/project management; monthly… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
University Of South Dakota Trademark Licensing Partner for 184-Vendor Program Growth
At a Glance Buyer: University of South Dakota (USD) – Marketing and University Relations Industry: Higher Education / Collegiate Athletics Licensing Location/markets: Vermillion, SD; Sioux Falls, SD; national exposure goals Primary scope: Trademark licensing and marketing services for USD’s collegiate licensing program Key deliverables/channels: Marketing plans; information systems + electronic account access; license management; digital logo/mark distribution; pre-productio… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
