Travel South Dakota AOR for $8.5–$9.5M Annual Brand Marketing Spend
At a Glance Buyer: South Dakota Department of Tourism / Travel South Dakota Industry: Tourism / Destination Marketing (Public Sector) Location/markets: Pierre, SD (South Dakota; regional, national, and international audiences) Primary scope: Agency of Record (or Agencies of Record) across branding, marketing, and public relations services Key deliverables/channels: Omni-channel campaigns; creative + production; media planning/buying (TV/CTV/OTT, digital, social, audio, print… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
CMO Moves – Week of January 5, 2026
Elizabeth Judge named CMO at Visit Syracuse Visit Syracuse is Onondaga County’s official destination marketing organization. Judge joins the executive leadership team with a remit tied to brand stewardship and driving economic impact across the region, spanning sales, sports, film, and leisure. Agency lens: The announcement signals work across digital experience (including an integrated booking platform), CRM/data dashboards for ROI tracking and segmentation, and integrated… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Test RFP – City of Denver Tourism Digital Marketing
The Denver Tourism Board has released an RFP seeking a full-service marketing partner to increase offseason travel. The selected agency will lead creative development, media strategy, and social activation to attract new visitors to the region. Campaign Objectives The campaign aims to reposition Denver as a year-round destination by highlighting local experiences beyond skiing and winter attractions. “We’re looking for fresh creative that brings our city’s personality to life… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
