OpenAI Marketing Signals as Adoption Shifts to Brand Building
At a Glance Interviewee: Kate Rouch, Chief Marketing Officer Company: OpenAI Estimated Revenue: $20B+ annualized revenue for 2025 (reported) Location: San Francisco Bay Area, CA Website: Openai.com Industry: AI research and deployment Company Notes: Marketing is shifting from viral growth to planned brand building Best-Fit Agencies: Brand strategy, integrated creative, media planning and buying, performance growth, PR and corporate affairs, developer marketing Source: Breaki… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
BNI Global’s Digital Modernization Agenda Takes Shape
An analysis of the executive conversation and our research, surfacing the priorities and opportunity lanes agencies can leverage to win new business. At a Glance Interviewee: Heather McLeod, Chief Marketing Officer Company: BNI Global Location: Charlotte, NC Website: https://www.bni.com Industry: Referral networking and business community, franchise-led model Company Notes: Global member network with weekly chapter meetings and a structured referral process Best-Fit Agencie… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
M&A Signals – Deals Announced Through February 11, 2026
Highlights Eli Lilly acquired Orna Therapeutics — Deal value: $2.4B Eli Lilly is a pharmaceutical company. Orna Therapeutics is a biotechnology company focused on engineering immune cells in vivo. Lilly said the deal gives it a broad platform for long-term innovation in genetic medicine and in vivo cell engineering. It matters because the rationale is platform-led: the acquisition is positioned as a foundation for new therapeutic approaches, not just a single… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Funding Signals – Activity Through February 10, 2026
Highlights Cerebras Systems raised $1B (Series H) led by Tiger Global Cerebras builds wafer-scale AI chips and systems for training and running large models. The company says the financing strengthens its balance sheet as the AI compute market expands and customers seek more high-performance options for training and inference. Agency lens: Expect emphasis on enterprise credibility—PR, clear positioning vs. GPU stacks, and partner co-marketing to reach large b… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
CMO Moves – Week of February 9, 2026
Highlights Marissa Fox-Foley named CMO at Sanctuary Wealth Sanctuary Wealth is a partnership platform for independent registered investment advisors (RIAs), operating as a hybrid RIA with partner firms across the U.S. Fox-Foley joins as Chief Marketing Officer to lead the enterprise marketing strategy and organization. The company says her mandate includes elevating corporate marketing capabilities and bringing scalable marketing strategies to partner firms, with em… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Where Agencies Can Win as Zoom Expands Beyond Meetings
At a Glance Interviewee: Kimberly Storin, Chief Marketing Officer Company: Zoom Location: San Jose, California Website: www.zoom.com Industry: Collaboration and communications software Company Notes: Public communications platform working to expand perception beyond meetings across workplace and customer experience products Best-Fit Agencies: B2B brand strategy, integrated creative, product marketing, ABM and enterprise demand gen, PR and comms, lifecycle and CRM Source: Lea… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Port of Seattle Tourism Marketing Support Program: Multi-Year Promotion Work With Real Runway
At a Glance Buyer: Port of Seattle Industry: Tourism/destination marketing (public sector) Location/markets: Seattle, WA; Washington State; projects aimed at out-of-state visitors Primary scope: 2026–2027 Tourism Marketing Support Program (promotion programs) Key deliverables/channels: Project proposal + program promotion work; final report Budget: Not specified Contract type/term: Firm fixed-price (lump sum) with milestone-based payments; term begins at execution and should… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Hawaii Technology Development Corporation Marketing Partner: Full Rebrand + Baseline Strategy Plan
At a Glance Buyer: Hawai‘i Technology Development Corporation (HTDC) Industry: Public sector; technology economic development Location/markets: Hawai‘i (statewide); based in Honolulu, HI Primary scope: Rebranding & marketing services Key deliverables/channels: Brand discovery/research; new logo(s); brand guideline & strategy; digital asset kit; baseline marketing strategy recommendations; annual report support (copy/design); ongoing design for digital, social, websit… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
University of South Carolina Fundraising Campaign Communications Management With $1.5M Contract
At a Glance Buyer: University of South Carolina (Division of Development) Industry: Higher education Location/markets: Columbia, SC; delivery is virtual for meetings and training sessions Primary scope: Strategic campaign communications management for a higher-ed fundraising campaign (“Forever to Be”) Key deliverables/channels: Messaging enablement; 18–20 unit case statements (+ pan-university initiatives); major donor proposal templates; campaign fluency training; campaign … Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
New Service Expansion at Cordell & Cordell Creates Positioning Needs for Estate Planning
An analysis of the executive conversation and our research, surfacing the priorities and opportunity lanes agencies can leverage to win new business. At A Glance Interviewee: Chris X. Moloney, Chief Marketing Officer and Chief Digital Officer Company: Cordell & Cordell Location: Town & Country, MO Website: www.cordellcordell.com Industry: Family law, plus estate planning and probate legal services Company Notes: Founded in 1990, with 100+ offices, 200+ attorneys, and… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
