CMO Moves – Week of February 23, 2026
Highlights John Baum named Chief Marketing Officer at Voyager Technologies Voyager Technologies is a defense and space technology company focused on mission-critical solutions. The company says the promotion supports accelerated growth across space, defense, and national security markets. It also elevates marketing and strategic communications as core drivers of growth as the company scales. Agency lens: The stated focus on brand, strategic communications, and stake… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
County of Alleghany, Virginia Seeks Tourism Marketing AOR With Travel-Trade Outreach Scope
At a Glance Buyer: County of Alleghany, Virginia Industry: Public sector (tourism/destination marketing) Location/markets: Alleghany County, VA and the Alleghany Highlands (travel destination marketing) Primary scope: Tourism and marketing services to promote the County and region as a travel destination Key deliverables/channels: Direct online marketing; market planning; printed/digital collateral; travel-trade promotion (sales missions/calls, seminars, trade shows); direct… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
La Plata County Public Health Needs Strategic Communications Partner for Countywide Outreach
At a Glance Buyer: La Plata County Public Health (La Plata County Board of Health) Industry: Public health (local government) Location/markets: La Plata County, Colorado (southwest Colorado; rural/frontier communities) Primary scope: Strategic brand communications and public health outreach consulting Key deliverables/channels: 2026 Strategic Communications Plan; develop 2027 plan; editorial calendars + campaigns; digital (social/email/website), print, events/partners, earne… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Oklahoma State University Builds Paid Media Vendor Bench for Enrollment and Brand Campaigns
At a Glance Buyer: Oklahoma State University Industry: Higher education Location/markets: Local (Oklahoma), regional, and national (project-dependent) Primary scope: Digital advertising and/or media buying & consulting (vendor pool; project-by-project) Key deliverables/channels: Strategy, direct placement, optimization, reporting, and training; digital (Meta/Google/TikTok, programmatic, CTV/OTT, geofencing, retargeting) plus offline media buying (TV/cable, radio, outdoor… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Florida Dept. of Agriculture and Consumer Services Hiring Fresh From Florida Media Buying Across Ten DMAs
At a Glance Buyer: Florida Department of Agriculture and Consumer Services (Division of Marketing and Development) Industry: Public Sector / Agriculture and Seafood Promotion Location/markets: Florida (all ten DMAs) + Southeastern U.S. with key retailers; additional markets may be added Primary scope: Marketing, media planning, and media buying for the “Fresh From Florida” brand Key deliverables/channels: Marketing plan; media planning/buying (TV, cable, radio, digital, prin… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
M&A Signals – Deals Announced Through February 18, 2026
Highlights Seismic acquired Highspot Seismic sells revenue enablement software for GTM teams. Highspot is a sales enablement platform for content and readiness. The companies say they are combining two leading platforms to help revenue teams perform amid more complex GTM work. For buyers, the combined story will need to be simple and specific about how strategy connects to execution at scale. Agency lens: Expect tight work on brand architecture, unified messa… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Ontario International Airport Authority Multichannel AOR With Media Buying and Full Creative Production
At a Glance Buyer: Ontario International Airport Authority (OIAA) Industry: Aviation/Airport (public agency) Location/markets: Ontario, CA; Inland Empire; Southern California/Los Angeles DMA and beyond Primary scope: Strategic Advertising and Creative Agency of Record Key deliverables/channels: Research + annual strategy; creative development; media planning/buying (digital, broadcast, OOH, paid social, print, linear/CTV, emerging); video/photo; collateral; environmental/ter… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Arkansas Department of Health Seeks Statewide Tobacco Prevention Media Campaign Partner
At a Glance Buyer: Arkansas Department of Health (Office of Health Communications; Tobacco Prevention and Cessation Program) Industry: Public health (state government) Location/markets: Arkansas statewide; all Arkansas media markets; meetings in Little Rock as requested Primary scope: Develop and implement a comprehensive statewide tobacco prevention and cessation media campaign Key deliverables/channels: Strategy + annual media plan; creative development/testing/pro… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
UT San Antonio Seeks Creative Services and Branding Support for NSCC Stakeholder Outreach
At a Glance Buyer: The University of Texas at San Antonio (UTSA) — National Security Collaboration Center (NSCC) Industry: Higher Education Location/markets: San Antonio, TX; South Texas and beyond Primary scope: Strategic communications, creative services, and Drupal web support for NSCC (multiple service pools) Key deliverables/channels: Strategic frameworks + exec comms coaching; branding/graphic design collateral; Drupal web design/dev/maintenance; accessibility … Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
CMO Moves – Week of February 16, 2026
Highlights Ariel Kelman named President & CMO at AMD AMD builds high-performance computing and AI solutions for data centers, embedded systems, PCs, and gaming. Kelman steps in as AMD expands its portfolio and aims to accelerate momentum in high-performance and AI markets. He’ll oversee brand, communications, events, developer relations, and go-to-market strategy to sharpen storytelling and deepen engagement across the technology ecosystem. Agency lens: This rol… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
