M&A Signals – Deals Announced Through February 4, 2026
Highlights VSE acquired Precision Aviation Group — Deal value: $2.03B VSE is an aviation aftermarket distribution and repair services provider. Precision Aviation Group (PAG) is a global provider of aviation MRO services, distribution, and supply chain solutions across commercial, business/general aviation, rotorcraft, and defense. VSE says the deal significantly expands its scale and strengthens engine and component service capabilities. It also positions th… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Funding Signals – Activity Through February 3, 2026
Highlights Waymo raised $16B (Series D) led by Dragoneer Investment Group, DST Global, and Sequoia Capital Waymo builds autonomous driving technology and operates driverless ride-hailing. The company framed this round as a shift from proving the tech to scaling it commercially. It also tied the raise to expanding fleet capacity and hiring to meet rising ride demand. Agency lens: As Waymo expands into more cities, it will likely need sharp launch communication… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
UC Law SF Hiring Digital Marketing Agency for HPL Program With $175K–$225K Budget
At a Glance Buyer: University of California College of the Law, San Francisco (UC Law SF) Industry: Higher education (law school/graduate program marketing) Location/markets: San Francisco, California; national reach implied (program visibility and reputation) Primary scope: Digital marketing strategy, execution, and optimization for the Master of Health Policy & Law (HPL) program Key deliverables/channels: Multi-channel paid campaigns (Google, Bing, Meta/Instagram/Faceb… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Office of the Governor of Texas Hiring Tourism PR + Influencer Marketing Across Asia Region
At a Glance Buyer: Office of the Governor of Texas (Travel Texas program) Industry: Tourism/destination marketing (public sector) Location/markets: Asia Service Region (primary: India, Taiwan; secondary: Japan, Korea; other markets as directed) Primary scope: Tourism public relations & marketing services (PR-led, with social and promotions) Key deliverables/channels: Media relations + pitching, press releases/kits, influencers, social strategy/content, consumer promotio… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
SUNY Fredonia Digital Marketing Partner for $250K Annual Paid Media and Creative Production
At a Glance Buyer: State University of New York at Fredonia (SUNY Fredonia) Industry: Higher education (public university) Location/markets: Fredonia, New York; campaign markets not specified Primary scope: Digital advertising strategy, creative development, and media placement/campaign management Key deliverables/channels: Omnichannel media plan; paid search/social/video/programmatic; ad creative (static/video/vertical); GA4 + conversion tracking; real-time dashboard; month… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Tarleton State University Wants A Five-Year Sponsorship and Digital Advertising Revenue Partner
At a Glance Buyer: Tarleton State University Industry: Higher education (public university) + NCAA Division I athletics Location/markets: Stephenville, TX; plus Fort Worth, Waco, Bryan, and online audiences Primary scope: Manage campus sponsorships/digital advertising + exclusive athletics & rodeo multimedia rights Key deliverables/channels: Sponsorship sales + activation; TV/radio; in-venue and game-day assets; social/digital; digital signage; guest Wi-Fi/5G; reporting;… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Meta’s Incrementality Push Creates New Measurement Partnership Openings
At a Glance Interviewee: Alex Schultz, CMO & VP Analytics Company: Meta Location: Menlo Park, California Industry: Consumer technology and advertising Company Notes: Ads across a “Family of Apps,” plus longer-horizon bets like Reality Labs Best-Fit Agencies: measurement and experimentation, creative production at scale, lifecycle and growth, brand and trust communications, marketing ops and automation Source: CMO Confidential Podcast The Big Picture Meta … Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Snap’s AR-First Playbook Signals New Creative Tech Demand
At a Glance Interviewee: Grace Kao, Chief Marketing Officer Company: Snap Inc. Website: https://www.snap.com/ Industry: Consumer camera + messaging platform with digital advertising and AR tooling Company Notes: Snap is the parent company of Snapchat, with an ad-led model and a growing Snapchat+ subscription revenue stream Best-Fit Agencies: Brand strategy, performance media, creator partnerships, AR/creative tech studios, B2B platform marketing, measurement, and a… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
CMO Moves – Week of February 2, 2026
Highlights Nakul Goyal named CMO at CARFAX CARFAX is a vehicle history report company that also runs an automotive marketplace. Goyal was promoted after more than nine years as VP of Growth. He says his focus has been scaling consumer reach through product-led growth and performance marketing, and he’ll now lead the broader marketing organization to drive growth for both dealers and consumers. Agency lens: Expect a tight blend of performance marketing and product-le… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
M&A Signals – Deals Announced Through January 28, 2026
Highlights Capital One acquired Brex — Deal value: $5.15B Capital One is a major U.S. bank with a large consumer and commercial footprint. Brex is an AI-native spend and payments platform known for corporate cards, expense management, and automation. Capital One said the deal expands its business payments footprint and accelerates its strategy to build technology-driven payments. Brex said the combination pairs its product and payments expertise with Capital One’s s… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
