Pinellas County Seeks Destination Public Relations Partner With Multi-Year Agency Upside
At a Glance Buyer: Pinellas County/Visit St. Pete-Clearwater Industry: Destination marketing and tourism Location/markets: Pinellas County, Florida; United States and Canada Primary scope: Domestic public relations services for Visit St. Pete-Clearwater Key deliverables/channels: Media relations, press releases, trend stories, influencer strategy, crisis communications, media visits, market missions, social media support, CRM tracking, monthly and annual reporting Budget: No… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Oregon Health Authority Launches $10M Strategic Communications Search for Statewide Outreach
At a Glance Buyer: Oregon Health Authority, Public Health Division, Health Promotion and Chronic Disease Prevention Section Industry: Public health Location/markets: Oregon statewide Primary scope: Strategic communications and social marketing services to prevent and reduce excessive alcohol use and related harms Key deliverables/channels: Audience and message research, creative development and testing, advertising purchase and placement, social media strategy and maintenance, website strategy and maintenance, community engagement, campaign monitoring and evaluation, training and technical assistance, public relations Budget: Estimated not-to-exceed $500,000 for the first year; estimated total five-year not-to-exceed amount of $10M, subject to future budget approvals Contract type/term: One contract anticipated; initial term through June 30, 2031, with options to amend for additional related work and funding up to a cumulative maximum of seven years Key dates: Proposal deadline April 30, 2026, at 3:00 PM PT; optional Round 2 interviews June 5, 2026; notice of intent to award approximately June 10, 2026 Eligibility/must-haves: At least one key person with health communications, public health social marketing, and community co-creation experience; at least one senior management key person with experience working with culturally specific communities; no direct or indirect relationship with tobacco, alcohol, or cannabis industries Why This Could Be Interesting The Oregon Health Authority is hiring for a statewide strategic communications and social marketing engagement tied to one of its highest-priority public health issues: reducing excessive alcohol use and related harms. In plain English, this is a broad public-sector communications brief. The selected partner would help manage brand strategy, research, campaign development, paid media, social, website work, community engagement, reporting, technical assistance, and public relations for Rethink the Drink and related prevention efforts. What makes this notable is the combination of scale, term length, and breadth. This is not a narrow creative project. It is a multi-year operating role inside a statewide public health initiative, with an estimated first-year ceiling of $500,000 and a projected five-year ceiling of $10M. The scope also signals complexity. The agency will need to work across priority populations, support culturally responsive communications, provide translation and transcreation on request, and collaborate with local public health authorities, community groups, coalitions, and Tribal and Tribal-serving organizations. Best suited for agencies with deep public health or public-sector communications experience, strong multicultural strategy and community engagement chops, and the operational discipline to manage complex stakeholder environments and public funding accountability. Proposal deadline: April 30, 2026, at 3:00 PM PT Download the full RFP here.
The Talent and Process Shifts Shaping Appriss Retail Marketing
At a Glance Interviewee: Sarah Cascone, Chief Marketing Officer Company: Appriss Retail Website: apprissretail.com Industry: B2B retail technology and profit protection software Company Notes: Enterprise platform helping large retailers reduce returns, fraud, and shrink across stores and ecommerce Best-Fit Agencies: B2B SaaS positioning, ABM and lifecycle, retail thought leadership, experiential and field, PR and comms, data storytelling Source: CMO Journeys Interview The… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Inside Visa’s Push to Win Trust in AI Commerce
At a Glance Interviewee: Frank Cooper III, Chief Marketing Officer Company: Visa Estimated Revenue: $40B Website: visa.com Industry: Digital payments and commerce infrastructure Company Notes: Visa operates in more than 200 countries and territories and is pushing beyond payments into trust, AI commerce, and merchant intelligence Best-Fit Agencies: Brand strategy, integrated creative, commerce marketing, sponsorship activation, CRM and lifecycle, marketing analytics Source:… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
CMO Moves – Week of April 6, 2026
Highlights Katelyn Zborowski named Chief Marketing Officer at Jack in the Box Jack in the Box is a major quick-service restaurant chain. The appointment comes with a stated focus on driving demand through innovation, delivering profitable value, and bringing “Jack’s Way” to life across the brand. The company also framed the hire as part of a broader push to strengthen the brand and improve how it shows up for guests. Agency lens: Expect continued emphasis on traffi… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
M&A Signals – Deals Announced Through April 1, 2026
Highlights SAP acquired Reltio SAP is a large enterprise software company building around business data and AI. Reltio is a master data management software company focused on helping organizations unify and govern data across systems. SAP said the deal strengthens SAP Business Data Cloud and supports its AI-First and Suite-First strategy. The bigger signal is SAP’s push to make cleaner, interoperable SAP and non-SAP data the base layer for enterprise-wide agentic AI… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Funding Signals – Activity Through March 31, 2026
Highlights Qualified Health raised $125 million (Series B) led by NEA Qualified Health builds a secure enterprise AI platform for health systems. The funding will help the company deploy and scale AI across whole healthcare organizations, not just isolated pilots. That matters because health systems are under pressure to improve operations while managing rising labor costs, tighter reimbursement, and more complex care delivery. Agency lens: This points to likely nee… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Radar Report #004 – Week of March 30, 2026
7 Accounts Showing Buying Signals Each week, the Radar Report highlights companies showing signals of potential marketing investment. These moments often lead organizations to reassess agency relationships and growth initiatives. For agencies looking for new business opportunities, Radar Report surfaces companies likely preparing to invest in marketing and brand. 7. Acoustic Acoustic hired an external CMO with deep B2B growth, demand, and marketing operations experience, suggesting a stronger push toward pipeline efficiency and go-to-market discipline. Trigger Acoustic appointed Alexi Hatch as Chief Marketing Officer on March 1, 2026. She joined from Quantum Metric, where she led global growth marketing across campaigns, digital, web, marketing operations, analytics, SDR, and field marketing. Why This Matters An external CMO hire at a mid-sized software company often signals a need to sharpen growth execution and improve marketing’s contribution to revenue. Hatch’s background points to likely priorities around enterprise demand generation, funnel conversion, attribution, GTM planning, and tighter alignment across marketing, sales, and product. Agency Opportunity Enterprise demand generation Product marketing ABM strategy Marketing operations Funnel measurement and attribution Smart Outreach Angle Lead with ideas that connect messaging, demand programs, and performance visibility. A smart angle is helping Acoustic tighten enterprise GTM execution while improving conversion and proving marketing impact more clearly. Company Context Acoustic is a software company operating in a competitive B2B category where growth depends on clear positioning, efficient demand creation, and strong alignment between marketing and revenue teams. 6. Four Seasons Heating Four Seasons brought in an external CMO with direct-response and home-services-adjacent marketing experience, signaling a likely push to accelerate customer acquisition and brand scale. Trigger Four Seasons appointed Cameron Koslow as Chief Marketing Officer on February 1, 2026. He joined from Empire Today, where he spent more than a decade in progressively larger marketing roles, most recently as Vice President of Marketing. Why This Matters An external CMO hire at a large consumer services company usually points to a sharpened growth agenda. Koslow’s background suggests strength in measurable multichannel marketing, brand awareness, market research, and sales-aligned marketing operations, which fits a business likely focused on lead generation, local market penetration, and conversion efficiency. Agency Opportunity Lead generation strategy Local market media planning Brand positioning Conversion-focused creative Marketing analytics and attribution Smart Outreach Angle Lead with ideas that connect brand visibility to booked jobs. A smart angle is how to improve lead quality and conversion across seasonal demand spikes, local media, and service-line expansion without sacrificing marketing efficiency. Company Context Four Seasons is a consumer services provider in home comfort and repair, spanning HVAC, plumbing, and electrical services. Its model depends on strong local demand capture, trust, and efficient customer acquisition.
CMO Moves – Week of March 30, 2026
Highlights Mimi Swain named Chief Marketing Officer at Amazon Devices & Services Amazon is a global technology company with a massive consumer footprint. This is a senior marketing seat inside one of its most visible product groups. A move at this level signals fresh oversight across a business with broad brand, product, and go-to-market reach. Agency lens: Large, complex business units like this often put a premium on integrated brand and product marketing lead… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Northern Virginia Transportation Commission Needs Marketing Agency for Region-Wide Transit Campaign
At a Glance Buyer: Northern Virginia Transportation Commission Industry: Public transportation Location/markets: Northern Virginia region; campaign targets riders traveling across Arlington, Fairfax, Loudoun, Washington, D.C., and Maryland Primary scope: Region-wide digital and social media marketing campaign to encourage riders to return to public transit after Metro construction disruptions Key deliverables/channels: Campaign strategy, creative development, campaign execut… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
