South Carolina Department of Veterans’ Affairs Advertising Campaign Targeting Military Bases Nationwide
At a Glance Buyer: South Carolina Department of Veterans’ Affairs Industry: Government/Veterans’ Services/Workforce Transition Location/markets: South Carolina; military installations nationwide, with required presence in South Carolina, North Carolina, and Georgia Primary scope: Digital marketing and advertising campaign for the SC Smart Start Virtual Transition Assistance Program Key deliverables/channels: OOH, on-base and near-base media, posters, digital screens, digital… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Valley Metro Creative and Media Account Calls for Full-Service Support
At a Glance Buyer: Valley Metro Industry: Public transportation Location/markets: Phoenix, Maricopa County, and broader Arizona markets Primary scope: As-needed marketing and advertising support services Key deliverables/channels: Marketing strategy, public relations, media planning and buying, multicultural outreach, creative, production, digital, social, interactive marketing, research, and reporting dashboards Budget: Not specified Contract type/term: As-needed services c… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Hawaii School Facilities Authority Opens Marketing Agency Search for Statewide Awareness Effort
At a Glance Buyer: Hawaii School Facilities Authority Industry: Public sector education facilities Location/markets: Hawaii statewide Primary scope: Marketing and communication services focused on communications, outreach, and public understanding Key deliverables/channels: Media relations; quarterly news releases, fact sheets, FAQs, and infographics; monthly e-newsletter via Constant Contact; website content and management; Instagram-led social media; video content; paid di… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
CUNY School of Professional Studies Seeks Digital Marketing Partner for Five-Year Enrollment Growth
At a Glance Buyer: The City University of New York (CUNY), on behalf of the School of Professional Studies Industry: Higher education Location/markets: New York City and surrounding metro area (NY, NJ, CT), with additional emphasis on regions where adult learners seek online degree options Primary scope: Digital marketing, enrollment marketing, and advertising services Key deliverables/channels: Annual strategic enrollment marketing plan; paid search; social media; display; retargeting; connected TV; creative assets; email; SMS; CRM workflows in Slate; live dashboard; market research; predictive modeling; training; monthly reporting Budget: Not specified Contract type/term: One contract anticipated; three-year term with two optional one-year renewals Key dates: Proposal deadline April 17, 2026, at 1:00 PM Eligibility/must-haves: At least three years of relevant experience; at least three similar projects; authorized to do business in New York State; MWBE/SDVOB utilization plan or waiver required; proposals submitted by email with wet-signature scans Why This Could Be Interesting CUNY is seeking a digital marketing and advertising partner for its School of Professional Studies, the unit focused on serving working adults, degree completers, transfer students, and other nontraditional learners. That alone makes this a meaningful higher-ed account with a clearly defined enrollment mission. The work goes well beyond campaign execution. The selected agency would help shape annual enrollment strategy, run multichannel paid media, develop creative, support program launches, improve lead nurturing in Slate, and maintain a live dashboard tied to performance and ROI. What stands out is the breadth and operational depth. Media buying sits inside the contract. So do CRM workflows, SMS, predictive modeling, training, and monthly optimization. This reads less like a narrow media assignment and more like a partner role tied directly to inquiry, application, and enrollment outcomes. Another notable signal: the contract starts at three years and can extend to five. The audience targeting is also specific, from adult learners in the NYC metro to online-focused prospects beyond it, which gives agencies a clearer acquisition brief than many public-sector opportunities. Best suited for agencies with higher-ed enrollment marketing experience, strong paid media and CRM capabilities, and comfort working across strategy, execution, reporting, and stakeholder coordination. Proposal deadline: April 17, 2026, at 1:00 PM Download the full RFP here.
How Cloudflare Is Reframing Technical Depth for Growth
An analysis of the executive conversation and our research, surfacing the priorities and opportunity lanes agencies can leverage to win new business. At a Glance Interviewee: Jeff Samuels, Chief Marketing Officer Company: Cloudflare Estimated Revenue: $2.17 billion Location: San Francisco, California Website: cloudflare.com Industry: Connectivity cloud, cybersecurity, networking, and developer infrastructure Company Notes: Public company with 332,000+ paying customers and … Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Pindrop’s Partner-Heavy GTM Signals New Co-Marketing Demand
An analysis of the executive conversation and our research, surfacing the priorities and opportunity lanes agencies can leverage to win new business. At a Glance Interviewee: Adriana Gil Miner, Chief Marketing Officer Company: Pindrop Estimated Revenue: $100M+ ARR Location: Atlanta, GA Website: www.pindrop.com Industry: Digital communications security for fraud, deepfakes, and authentication Company Notes: Enterprise platform positioned as a real-time defense layer across … Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
M&A Signals – Deals Announced Through March 25, 2026
Highlights Gilead Sciences acquired Ouro Medicines — Deal value: $1.675 billion upfront, plus up to $500 million in contingent milestone payments Gilead Sciences is a biopharmaceutical company focused on treatments across areas, including inflammation. Ouro Medicines is a biotechnology company developing T cell engager therapies for autoimmune diseases. Gilead said the deal adds OM336, a clinical-stage BCMAxCD3 T cell engager, to its inflammation portfolio. The move… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Funding Signals – Activity Through March 24, 2026
Highlights Cloaked raised $375 million (Series B) led by General Catalyst and Liberty City Ventures Cloaked is a privacy and security platform that lets users create alternative digital identities and bundles tools like data removal, identity theft protection, VPN, dark web monitoring, and AI call screening. The funding supports expansion of its consumer offering and its move into enterprise security. That matters because the company is broadening from a privacy uti… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Radar Report #003 – Week of March 23, 2026
7 Accounts Showing Buying Signals Each week, the Radar Report highlights companies showing signals of potential marketing investment. These moments often lead organizations to reassess agency relationships and growth initiatives. For agencies looking for new business opportunities, Radar Report surfaces companies likely preparing to invest in marketing and brand. 7. Roper St. Francis Healthcare Internal promotion to CMO signals a focus on strengthening brand, communications, and patient engagement rather than a full strategic reset. Trigger Roper St. Francis Healthcare promoted Andy Lyons to Chief Marketing and Communications Officer in March 2026 after serving in interim and communications leadership roles for over a decade. Why This Matters An internal appointment suggests continuity in strategy, with emphasis on enhancing reputation, internal alignment, and patient engagement. Lyons’ background in communications, media relations, and crisis management points to a focus on trust-building, service line growth support, and improving digital and content-driven patient access rather than large-scale repositioning. Agency Opportunity Healthcare communications & PR Patient engagement strategy Content & digital experience Reputation management Service line marketing Smart Outreach Angle Lead with a POV on how health systems are using content and digital platforms to improve patient access and strengthen trust across communities. Company Context Roper St. Francis Healthcare is a regional health system operating hospitals and care facilities, focused on patient care delivery, community health, and service line growth. 6. Vestacy New CPG marketing leader signals a push to scale and modernize a private equity-backed portfolio of household brands. Trigger Vestacy appointed Nicole Rivera Lebedowicz as VP/CMO, North America in March 2026, bringing in an external leader with experience across Kraft, OXO, and Topps. Why This Matters Vestacy’s carve-out from Reckitt creates immediate pressure to establish standalone brand identity, optimize go-to-market, and drive growth across multiple legacy brands. Lebedowicz’s background in brand transformation, omnichannel marketing, and commercialization suggests a focus on improving retail performance, expanding DTC capabilities, and unlocking new distribution and innovation opportunities. Agency Opportunity Portfolio brand strategy Retail & shopper marketing DTC and e-commerce growth Product innovation support Creative & packaging Smart Outreach Angle Lead with a POV on how carved-out CPG portfolios can quickly rebuild brand equity and drive growth through integrated retail and DTC strategies. Company Context Vestacy is a private equity-backed consumer goods company managing a portfolio of household brands, including Air Wick, Woolite, and Easy-Off, following their separation from Reckitt.
State of Maine Seeks Cruise Marketing Management Partner for Tourism Growth and Industry Coordination
At a Glance Buyer: State of Maine, Department of Economic & Community Development, Office of Tourism Industry: Tourism Location/markets: Maine; local, national, and international cruise markets Primary scope: Cruise marketing, management, coordination, and outreach for long-term sustainable cruise development Key deliverables/channels: Annual cruise marketing and business development plan; outreach and stakeholder coordination; trade show participation; media relations; … Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
