CMO Moves – Week of April 20, 2026
Highlights Tony Marlow named CMO at Genius Sports Genius Sports provides real-time sports data and technology across sports, betting, media, and advertising. The announcement points to a broader expansion story, not a maintenance hire. He joins the executive team to lead global marketing, communications, and brand strategy as the company pushes deeper into its role across that connected ecosystem. Agency lens: Integrated brand, communications, and category-position… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Princess Cruises Signals a Full-Funnel Video Growth Push
At a Glance Interviewee: Marie Lee, Chief Marketing Officer Company: Princess Cruises Location: Santa Clarita, California Website: princess.com Industry: Premium cruise travel and vacation experiences Company Notes: Premium cruise brand within Carnival Corporation with a global fleet and broad itinerary reach Best-Fit Agencies: Brand creative, full-funnel media, CRM and lifecycle, content production, analytics and measurement, CX and journey design Source: CMO Journeys Inter… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Opportunity Areas Emerging Across Levi’s Modern Brand Build
At a Glance Interviewee: Kenneth Mitchell, Senior Vice President and Chief Marketing Officer, Levi’s brand Company: Levi Strauss & Co Estimated Revenue: $6.3 billion Location: San Francisco, California Website: levi.com Industry: Apparel and retail Company Notes: Global denim leader shifting toward a DTC-first, head-to-toe lifestyle model with women’s and non-denim growth as major priorities Best-Fit Agencies: Brand strategy, creative, cultural partnerships, digital expe… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
M&A Signals – Deals Announced Through April 15, 2026
Highlights Hexagon acquired Waygate Technologies — Deal value: $1.45B Hexagon is a measurement technology company with hardware, software, and data platforms used across industrial workflows. Waygate Technologies is a non-destructive testing provider serving aerospace, automotive, energy, and industrial manufacturing customers. Hexagon said the deal expands its reach into non-destructive testing. The significance is in the fit: Waygate’s inspection technologies alig… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Funding Signals – Activity Through April 14, 2026
Highlights Slate Auto raised $650M (Series C) led by TWG Global Slate Auto is an electric vehicle company building customizable EVs, starting with a pickup truck that can evolve over time. The funding is meant to accelerate the next stages of production this year. That matters because the company is also building out a service and accessorization story through RepairPal’s network of more than 4,000 service centers. Agency lens: Brand narrative, launch marketing, ret… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Radar Report #006 – Week of April 13, 2026
7 Accounts Showing Buying Signals Each week, the Radar Report highlights companies showing signals of potential marketing investment. These moments often lead organizations to reassess agency relationships and growth initiatives. For agencies looking for new business opportunities, Radar Report surfaces companies likely preparing to invest in marketing and brand. 7. A Place for Mom A Place for Mom’s external CMO hire signals a likely push to sharpen performance marketing, improve customer acquisition efficiency, and modernize digital growth. Trigger A Place for Mom hired Chris Milone as Chief Marketing Officer in January 2026, bringing in an external leader with a strong background in direct response, digital acquisition, partnerships, CRM, and customer experience. His prior CMO roles include Laurel Road, Best Egg, and ShopRunner. Why This Matters This looks like a growth-efficiency hire. Milone’s experience centers on performance-driven customer acquisition, channel innovation, UX, strategic partnerships, and large-scale digital transformation. That suggests A Place for Mom may be focused on improving lead generation, conversion, and customer journey performance in a category where trust and decision support matter. Agency Opportunity Performance marketing Customer acquisition strategy CRM and lifecycle marketing UX and conversion optimization Strategic partnerships Smart Outreach Angle Lead with how high-consideration consumer businesses can reduce friction across the path to conversion by tightening acquisition strategy, digital experience, and lifecycle follow-up together. Company Context A Place for Mom operates in healthcare-related consumer services. It serves people navigating major care decisions, which makes trust, digital experience, and efficient lead conversion especially important. 6. Coder Coder’s fresh Series C funding and recent internal marketing leadership elevation point to a push to scale category leadership around secure enterprise AI development. Trigger Coder raised $90 million in Series C funding to expand AI workflow innovation, governance capabilities, and global operations. It also elevated Carmella West to Head of Marketing in October 2025 after earlier growth and operations roles at the company. Why This Matters This is a company moving from product traction to market-shaping mode. The funding is tied directly to enterprise AI workflows, governance, and international expansion, while West’s background is strongest in revenue marketing, marketing operations, and systems-driven growth. That suggests a rising need for clearer category framing, scalable demand programs, and tighter alignment between growth execution and enterprise sales. Agency Opportunity Category positioning Enterprise demand generation Revenue marketing strategy Product marketing Sales enablement Smart Outreach Angle Lead with how infrastructure companies can turn strong technical adoption into a clearer enterprise buying story, especially when AI governance and security need to be sold to multiple stakeholders. Company Context Coder provides self-hosted cloud development environments for enterprises. It operates in developer infrastructure and enterprise software, where technical credibility and precise go-to-market execution are both critical.
Washington Pulse Crops Commission Marketing Services Opportunity With Broad Education and Research Scope
At a Glance Buyer: Washington Pulse Crops Commission Industry: Agriculture/pulse crops Location/markets: Washington State; services support public entities and other groups Primary scope: Marketing, information, education, and research services for pulse crops Key deliverables/channels: Education, marketing, promotion, research, and product development support for dry peas, lentils, chickpeas, faba beans, and lupine Budget: Historically, approximately $500,000 to $800,000 pe… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Seneca Falls Development Corporation Opens Broad Place Strategy Brief Across Tourism and Investment
At a Glance Buyer: Seneca Falls Development Corporation Industry: Economic development/tourism/placemaking Location/markets: Seneca Falls, New York Primary scope: Community-wide marketing and place-based strategy Key deliverables/channels: Strategy report, brand and messaging toolkit, implementation roadmap, digital-ready assets and guidelines, final presentation; digital, print, experiential, website, social media, content, media relations, placemaking, signage, and gateway… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Visit Broken Arrow Seeks Strategic Marketing Partner for Destination and Experience Campaigns
At a Glance Buyer: Visit Broken Arrow Industry: Destination marketing/tourism Location/markets: Broken Arrow, Oklahoma; open to qualified firms nationwide Primary scope: Comprehensive destination marketing services as a strategic marketing partner Key deliverables/channels: Strategic planning, campaign development, paid media, CTV, social, search, display, print, SEO/AEO, website content, email, video/photo, print collateral, reporting Budget: Not specified Contract type/ter… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
California Department of Corrections Recruitment Marketing Contract With $1.65M Programmatic Scope
At a Glance Buyer: California Department of Corrections and Rehabilitation (CDCR) Industry: Public sector/corrections/workforce recruitment Location/markets: California statewide, with potential out-of-state media buys in markets such as Oregon, Arizona, Nevada, and Texas Primary scope: Programmatic marketing and recruitment advertising to increase Correctional Officer applications Key deliverables/channels: Digital marketing, media planning and buying, TV, radio, billboards… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
