Southern Illinois University Marketing Engagement Spans Paid Media, Attribution, and Enrollment Analytics
At a Glance Buyer: Southern Illinois University Carbondale Industry: Higher education Location/markets: Carbondale, Illinois; specific target markets not specified Primary scope: Digital advertising buying, campaign optimization, and performance reporting with unified analytics dashboards Key deliverables/channels: Search, social, display, digital billboards, streaming audio/video, Slate CRM dashboard integration, multi-touch attribution, predictive analytics, bi-monthly mee… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
City of Arroyo Grande Tourism Marketing Opportunity for Three-Year Engagement
At a Glance Buyer: City of Arroyo Grande, on behalf of the Arroyo Grande Tourism Business Improvement District (AGTBID) Industry: Tourism/destination marketing Location/markets: Arroyo Grande, California; feeder markets include Los Angeles and San Francisco Primary scope: Integrated marketing, advertising, communications, social media, and website management services for Visit Arroyo Grande Key deliverables/channels: Destination marketing strategy, creative campaigns, integr… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
University of Wyoming MBA Enrollment Marketing Partner for Multi-Channel Growth and CRM Integration
At a Glance Buyer: University of Wyoming Industry: Higher education Location/markets: Laramie, Wyoming; campus and online MBA markets; non-resident enrollment growth is a stated goal Primary scope: Enrollment marketing services for the University of Wyoming College of Business MBA portfolio Key deliverables/channels: Multi-channel campaigns, digital media management, audience strategy, creative production, landing pages, nurture emails, SMS or surveys, marketing automation, … Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
University of North Carolina at Pembroke Seeks Graduate Marketing Partner With Long-Term Runway
At a Glance Buyer: University of North Carolina at Pembroke (UNCP) Industry: Higher education Location/markets: Pembroke, North Carolina; online graduate program markets Primary scope: Online graduate program marketing and recruitment services for Online Accelerated Programs (OAPs) Key deliverables/channels: Market research, messaging and branding, lead generation, recruitment and enrollment services, CRM documentation, admitted-to-enrolled conversion support, course carouse… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
DC Lottery Opens Full-Service Marketing Search With iLottery, Media, and Retail Scope
At a Glance Buyer: District of Columbia Office of the Chief Financial Officer, on behalf of the Office of Lottery and Gaming Industry: Lottery/gaming Location/markets: District of Columbia and surrounding areas Primary scope: Full-service advertising and marketing services to support brand awareness and ticket sales across traditional lottery, iLottery, and any new gaming categories launched during the contract term Key deliverables/channels: Creative development, media planning and buying, digital marketing, CRM banners, paid and organic social, POS materials, signage, communications support, research, retailer support, and campaign reporting Budget: Estimated annual cost reimbursement ceiling of $9M plus estimated annual net media buy of $3M Contract type/term: Cost reimbursement contract with requirements components; one base year plus four option years Key dates: Proposal deadline May 4, 2026, at 2:00 PM local time Eligibility/must-haves: CBE-only solicitation; offerors must be certified at time of submittal; minimum required key personnel are an Account Executive, Creative Director, and Media Director, each with at least five years of relevant experience Why This Could Be Interesting The DC Office of Lottery and Gaming is looking for a full-service agency to support one of the District’s most visible revenue-generating public brands. This is a public-sector account tied directly to lottery product sales, brand awareness, and contributions to the District’s General Fund. The scope is broad in a way that should get agency leaders to pay attention. This is not just creative and media. It spans traditional lottery, iLottery, digital campaigns, paid and organic social, CRM, retailer marketing, research, communications, and production. What makes this especially notable is the operating complexity. The selected agency would be working across both brand and performance-style marketing needs, with real-time analytics, quarterly ROI reviews, post-buy analysis, weekly meetings, and tight approval controls. That points to an account that demands discipline, not just ideas. There is also meaningful scale here. The pricing structure includes an estimated $9M annual cost reimbursement ceiling and an estimated $3M annual net media buy, plus a fixed monthly retainer. The contract also includes one base year and four option years, which could make this a longer-term public account. Best suited for CBE-certified agencies with strong media, creative, digital, analytics, and public-sector account management capabilities. Proposal deadline: May 4, 2026, at 2:00 PM local time Download the full RFP here
DoorDash’s Evolving Mandate Creates New Partner Openings
At a Glance Interviewee: Kofi Amoo-Gottfried, Chief Marketing Officer Company: DoorDash Estimated Revenue: $4B Location: San Francisco, California Website: doordash.com Industry: Local commerce, delivery, retail media, merchant software Company Notes: DoorDash has expanded from restaurant delivery into grocery, retail, merchant tools, reservations, and ads across more than 40 countries Best-Fit Agencies: Brand strategy, integrated creative, retail media, CRM and lifecycle,… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
CMO Moves – Week of March 23, 2026
Highlights Simon Mouyal named CMO at Armis Armis is a cyber exposure management and security company. The hire is tied directly to Armis’ next phase of expansion. The company said Mouyal will lead global marketing strategy and execution to accelerate category leadership, scale the marketing organization, and drive further growth and market penetration. Agency lens: Category narrative, global demand generation, partner marketing, and enterprise campaign orchestration… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Jasco’s Emerging Push Across Retail, Social, and Search
At a Glance Interviewee: Jeff Cato, Chief Marketing Officer Company: Jasco Location: Oklahoma City, Oklahoma Website: byjasco.com Industry: Consumer electronics and connected home Company Notes: Jasco sells a broad portfolio of owned and licensed products across major retail and e-commerce channels Best-Fit Agencies: Retail media, paid social, influencer marketing, PR, content production, ecommerce strategy Source: CMO Journeys Interview The Big Picture Jasco is a scaled … Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
M&A Signals – Deals Announced Through March 18, 2026
Highlights Savills acquired Eastdil Secured — Deal value: $1.11B Savills is a global real estate advisory firm. Eastdil Secured is a real estate investment bank focused on capital markets advisory. The deal expands Savills’ capital markets advisory presence by adding Eastdil Secured’s investment banking capabilities to its broader global real estate advisory platform. Eastdil Secured will keep its operating model and become Savills’ real estate investment bank, givi… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Funding Signals – Activity Through March 17, 2026
Highlights Quince raised $500M (Series E) led by ICONIQ Quince is a manufacturer-to-consumer retail platform that connects makers directly with shoppers. The new capital will support continued growth and global expansion of its operating system. That matters because Quince is scaling both its category footprint and the supply chain technology that helps it manage pricing, production, and quality more tightly. Agency lens: As Quince expands globally and across… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
