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CMO Moves

CMO Moves – Week of March 23, 2026

By: Christian Banach
on March 23, 2026

New CMOs are stepping into key roles across retail, tech, insurance, and advisory. We highlight the biggest moves, then round up the full list of recent appointments to watch.

Highlights

Simon Mouyal named CMO at Armis

Armis is a cyber exposure management and security company. The hire is tied directly to Armis’ next phase of expansion. The company said Mouyal will lead global marketing strategy and execution to accelerate category leadership, scale the marketing organization, and drive further growth and market penetration. Agency lens: Category narrative, global demand generation, partner marketing, and enterprise campaign orchestration...

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Christian Banach
Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.