STRATEGIC OPPORTUNITIES
A curated feed of strategic opportunities agencies can leverage to win new business
Strategic Opportunities
NBW PRO
Zoom is refining how it tells its story across a broader portfolio while adapting to LLM-era discovery. Get a clear look at the marketing leadership approach and agency fit.
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Strategic Opportunities
NBW PRO
Cordell & Cordell needs new positioning for estate planning. Learn the brand shifts underway, the messaging gaps to fix, and where creative, PR, and SEO teams can help them broaden appeal.
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Strategic Opportunities
NBW PRO
How Meta’s marketing leaders think about measurement, alignment, and truthful storytelling at scale. A clear look at what strong agency partners can do to earn trust and deliver accountable growth.
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Strategic Opportunities
NBW PRO
Want a clean read on how Snap evaluates marketing impact and partners? This brief highlights the leadership philosophy behind its brand building, performance mindset, and agency expectations.
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Strategic Opportunities
NBW PRO
Chili’s comeback is being built on value plus culture-first social. Learn the priorities, the cross-functional operating loop, and where agencies can plug in across creators, CRM, measurement, and CX.
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Strategic Opportunities
NBW PRO
“AI-powered practice” is the master story. Learn the demand-gen and ABM opportunities to flex it by specialty and segment, plus the thought-leadership engine that turns data into an ongoing narrative.
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Strategic Opportunities
NBW PRO
Oakland’s first CMCO is unifying brand, marketing, and comms under Vision 2030. Get the priority list, where OU needs sharper positioning vs Michigan rivals, and agency lanes to plug in.
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Strategic Opportunities
NBW PRO
Eightfold’s new CMO is making messaging priority #1 in a crowded AI market. Get the narrative shifts he wants, and how to prove a “humans plus agents” future of work without buzzwords.
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Strategic Opportunities
NBW PRO
Cooley wants measurable marketing, not activity. Get the KPI priorities, ABM and research opportunities, and the ops and MarTech upgrades needed to tie marketing and BD directly to firm growth.
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EPM is re-messaging under a new CMO to win broker loyalty in a tougher market. Get the positioning priorities, where the story is breaking down, and the agency lanes best suited to fix it.
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