New business feels like a game of “hurry up and wait” for agencies. Until you’ve landed the client or the account—when it’s all hurry, no wait.  Your team is excited to start work, and your accountant...

Let me guess: You started your agency by saying yes to everyone. The local lawyer. The fitness coach. That friend-of-a-friend with a “cool app idea.” It felt like momentum. Like you were building something. But...

(Exclusive excerpts prior to January 20 Publication, Preorder here) There are 17,000 agencies in the U.S. Or maybe 37,000. It depends on the source. Let’s put it this way: there are a lot of agencies!...

Brands have been relying on agencies since the 1800s. The first advertising agencies brokered deals for advertising space in newspapers. We’ve come a long way since then. Both advertising and client-agency...

Alright, I’ve probably already confused you with the title. The idea that your marketing plan is essential to your firm’s success surely isn’t new, but you’ve been thinking about that in more expected...

To command a premium as AI democratises agency capabilities, CEOs must rethink their traditional approach to standing out. Agencies have long settled for superficial distinctiveness over deep differentiation....

Running a successful marketing or advertising agency requires more than just creative excellence—it demands a solid grasp of financial metrics that ensure the agency’s long-term profitability and sustainability....

This article is not about your positioning, which should be truly unique to you versus other firms in your category. I’ve covered that in great detail in this look at the Waterfall of Differentiation,...

For agency leaders, there’s a persistent, maddening reality we don’t talk about enough: new business is hard. Really hard. Despite all our creativity, strategic brains, smart teams, and deep client experience,...