(Exclusive excerpts prior to January 20 Publication, Preorder here) There are 17,000 agencies in the U.S. Or maybe 37,000. It depends on the source. Let’s…

Brands have been relying on agencies since the 1800s. The first advertising agencies brokered deals for advertising space in newspapers. We’ve come a long way…

Alright, I’ve probably already confused you with the title. The idea that your marketing plan is essential to your firm’s success surely isn’t new, but…

To command a premium as AI democratises agency capabilities, CEOs must rethink their traditional approach to standing out. Agencies have long settled for superficial distinctiveness…

Running a successful marketing or advertising agency requires more than just creative excellence—it demands a solid grasp of financial metrics that ensure the agency’s long-term…

This article is not about your positioning, which should be truly unique to you versus other firms in your category. I’ve covered that in great…

For agency leaders, there’s a persistent, maddening reality we don’t talk about enough: new business is hard.Really hard. Despite all our creativity, strategic brains, smart…

The current economic outlook can seem frightening. P&G Chief Financial Officer Andre Schulten recently noted, “Consumers on both ends of the spectrum—low income and higher…

As we barrel toward 2026, the playbook for agency strategic planning is undergoing a foundational rewrite. For decades, SWOT analysis—cataloging strengths, weaknesses, opportunities, and threats—has…