Wisconsin State Fair Park Seeks Marketing + Advertising AOR for $1.3M Annual Spend
At a Glance Buyer: Wisconsin State Fair Park (WSFP) via State of Wisconsin DOA-CAPS Industry: Live events/public venue (state fair + motorsports + year-round events) Location/markets: West Allis, WI; Milwaukee/Madison/Green Bay; Rockford + Chicago, IL; nationwide motorsports fanbase Primary scope: Brand strategy, marketing, and advertising services (single awarded contractor) Key deliverables/channels: Brand strategy + research; media planning/buying (Linear + Connected TV, radio, print, OOH, digital, paid search, social); content + social support; email + SMS; influencer; video/photo production; reporting/analytics (incl. ROAS) Budget: Approx. $1.3M marketing/advertising base budget (FY24–25); budget not established for contract period (costing uses an estimated ~$750K–$1.2M annual range) Contract type/term: Services contract; initial 3-year term with up to three 1-year renewals (mutual agreement) Key dates: Q&A Round 2 due Mar 6, 2026, 3:00 PM CT (responses Mar 13, tentative); proposal deadline Apr 2, 2026, 1:00 PM CT; presentations May 4–8, 2026 (tentative) Eligibility/must-haves: Execute paid social/media buys; collaborate with WSFP in-house team for approvals; provide campaign analytics/reporting (incl. ROAS) and Q4 comprehensive evaluation; dedicated account manager; weekly meetings/calls + quarterly in-person meetings in West Allis; attend Wisconsin State Fair at least 2 days; support e-newsletters, content creation, and artist messaging for entertainment Why This Could Be Interesting Wisconsin State Fair Park (WSFP) in West Allis is the home of the Wisconsin State Fair and other signature events, including Milwaukee Mile racing. The organization is focused on keeping the Fair a must-attend summer destination while growing engagement and revenue year-round. WSFP is hiring a single partner for brand strategy, marketing, and advertising services—spanning research and positioning, media planning and buying, and performance-driven digital support. The scope blends paid social and PPC with email and SMS, influencer programs, content support, and video/photography production, with an emphasis on driving people to WSFP sites and ticket offers. What makes this one worth a look: it’s a multi-year relationship (three-year initial term with renewal options), and the stated marketing/advertising base budget was about $1.3M in recent fiscal years. WSFP also expects a full-funnel media mix—Linear + Connected TV, OOH, radio, print, paid search, and social—with clear measurement (including ROAS) and platform-by-platform reporting. Because WSFP’s in-house team leads core creative, the winning agency functions as a strategy + media + execution partner, and should be comfortable with hands-on collaboration, quarterly in-person meetings in West Allis, and on-site support during the Fair. Best suited for integrated agencies with strong media buying, paid social, reporting/analytics, and event marketing chops. Proposal deadline: April 2, 2026, at 1:00 PM CT Download the full RFP here.
Ontario International Airport Authority Multichannel AOR With Media Buying and Full Creative Production
At a Glance Buyer: Ontario International Airport Authority (OIAA) Industry: Aviation/Airport (public agency) Location/markets: Ontario, CA; Inland Empire; Southern California/Los Angeles DMA and beyond Primary scope: Strategic Advertising and Creative Agency of Record Key deliverables/channels: Research + annual strategy; creative development; media planning/buying (digital, broadcast, OOH, paid social, print, linear/CTV, emerging); video/photo; collateral; environmental/ter… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Arkansas Department of Health Seeks Statewide Tobacco Prevention Media Campaign Partner
At a Glance Buyer: Arkansas Department of Health (Office of Health Communications; Tobacco Prevention and Cessation Program) Industry: Public health (state government) Location/markets: Arkansas statewide; all Arkansas media markets; meetings in Little Rock as requested Primary scope: Develop and implement a comprehensive statewide tobacco prevention and cessation media campaign Key deliverables/channels: Strategy + annual media plan; creative development/testing/pro… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
UT San Antonio Seeks Creative Services and Branding Support for NSCC Stakeholder Outreach
At a Glance Buyer: The University of Texas at San Antonio (UTSA) — National Security Collaboration Center (NSCC) Industry: Higher Education Location/markets: San Antonio, TX; South Texas and beyond Primary scope: Strategic communications, creative services, and Drupal web support for NSCC (multiple service pools) Key deliverables/channels: Strategic frameworks + exec comms coaching; branding/graphic design collateral; Drupal web design/dev/maintenance; accessibility … Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Arizona Department of Administration Statewide Marketing AOR With $185M Recent Agency Spend
At a Glance Buyer: Arizona Department of Administration (State Procurement Office) Industry: Government/public sector Location/markets: Arizona statewide Primary scope: Statewide marketing, advertising, and public relations services via task orders Key deliverables/channels: Integrated plans; media planning/buying (TV/radio/print/OOH); digital/social/streaming & influencer; creative & production; website dev/maintenance (WordPress or site builder) + accessibility; PR/crisis comms; events; research; analytics/reporting Budget: Not specified (as-needed usage; no guaranteed spend) Contract type/term: Mandatory statewide contract(s); task-order/as-needed; 12-month initial term with extensions up to a 5-year maximum aggregate term Key dates: Pre-Offer Conference: Feb 26, 2026, 1:00–2:00 PM Arizona Time. Proposal deadline: Mar 25, 2026, 3:00 PM Arizona Time Eligibility/must-haves: Submit via Arizona Procurement Portal (APP); meet accessibility expectations (ADA + WCAG 2.2 Level AA); multicultural focus (including translation when required); dedicated account/project manager; proof-of-performance reporting; bill in 15-minute increments; fingerprint clearance card for certain personnel (as applicable) Why This Could Be Interesting The State of Arizona, through the Arizona Department of Administration’s State Procurement Office, is establishing mandatory statewide contracts for marketing, advertising, and public relations services that eligible agencies can use statewide. This is a bench-style, task-order program: agencies can bring in contractors for projects ranging from a few hours to several months, based on program need and funding. The base term is 12 months, with extensions allowed up to a 5-year maximum aggregate term, and the State may make one or more awards. Work is issued on an as-needed basis, with no spending guarantee. The upside signal is scale plus breadth. The RFP notes that prior contracts were used by 30+ agencies (including Tourism and the Lottery), and that total marketing services spend from 2022–2025 was $185 million. The scope spans integrated planning, traditional and digital media (including streaming/video, audio, and influencer), creative and production, email/CRM support, PR including crisis communications, events, and research—plus website development/maintenance with WCAG 2.2 Level AA accessibility and WordPress or site-builder backend access, with deliverables treated as work for hire. Best suited for agencies with public-sector process, measurable reporting, and accessible, multicultural-ready delivery (including translation when required). Proposal deadline: March 25, 2026, at 3:00 PM Arizona Time Download the full RFP here.
Port of Seattle Tourism Marketing Support Program: Multi-Year Promotion Work With Real Runway
At a Glance Buyer: Port of Seattle Industry: Tourism/destination marketing (public sector) Location/markets: Seattle, WA; Washington State; projects aimed at out-of-state visitors Primary scope: 2026–2027 Tourism Marketing Support Program (promotion programs) Key deliverables/channels: Project proposal + program promotion work; final report Budget: Not specified Contract type/term: Firm fixed-price (lump sum) with milestone-based payments; term begins at execution and should… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Hawaii Technology Development Corporation Marketing Partner: Full Rebrand + Baseline Strategy Plan
At a Glance Buyer: Hawai‘i Technology Development Corporation (HTDC) Industry: Public sector; technology economic development Location/markets: Hawai‘i (statewide); based in Honolulu, HI Primary scope: Rebranding & marketing services Key deliverables/channels: Brand discovery/research; new logo(s); brand guideline & strategy; digital asset kit; baseline marketing strategy recommendations; annual report support (copy/design); ongoing design for digital, social, websit… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
University of South Carolina Fundraising Campaign Communications Management With $1.5M Contract
At a Glance Buyer: University of South Carolina (Division of Development) Industry: Higher education Location/markets: Columbia, SC; delivery is virtual for meetings and training sessions Primary scope: Strategic campaign communications management for a higher-ed fundraising campaign (“Forever to Be”) Key deliverables/channels: Messaging enablement; 18–20 unit case statements (+ pan-university initiatives); major donor proposal templates; campaign fluency training; campaign … Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
California State University, Fullerton Seeks Digital Marketing AOR for MBA + Online Programs
At a Glance Buyer: California State University, Fullerton — College of Business and Economics (CBE) Industry: Higher education Location/markets: Fullerton, CA; targeting may be local, national, or international (campaign-dependent) Primary scope: Paid digital marketing and advertising management (digital agency of record) for enrollment goals Key deliverables/channels: Campaign assessment + setup/deployment; PPC/search; display; video (YouTube/OTT); geofencing; paid social (Meta, TikTok, X/BlueSky); retargeting; conversion/event tracking; A/B testing; optimization; real-time reporting dashboard; display ad production (from existing brand guidelines); CRM/social tool integration Budget: Not guaranteed; estimated $175,000 annually (grad programs) + $120,000 annually (online degree-completion), inclusive of ad budget and agency fees Contract type/term: Master agreement; 3-year term with two optional 1-year extensions Key dates: Proposal due Feb 25, 2026, 3:00 PM PST; Notice of Intent to Award Mar 11, 2026; contract award Mar 25, 2026; commencement of services Jun 30, 2026 Eligibility/must-haves: Minimum 7 years’ experience delivering digital marketing services for higher-ed; enrollment-marketing experience; multi-channel paid media execution + optimization; real-time custom reporting dashboard; conversion/event tracking; ability to integrate with CSUF CRM and/or social tools; compliance with privacy (GDPR/CCPA) and accessibility (ADA/WCAG) expectations; U.S. EIN/TIN; 3 relevant references; wet-signed proposal; comply with CSU terms/insurance requirements Why This Could Be Interesting California State University, Fullerton is hiring a digital marketing partner for its College of Business and Economics (CBE), one of the largest accredited business schools on the West Coast. The selected agency will act as CBE’s digital agency of record—assessing current campaigns, launching and optimizing paid efforts, and supporting enrollment goals across multiple programs (including FEMBA, FLEX, MSA/MST, and an online business degree-completion offering). Channel expectations span search/PPC, display, video (YouTube/OTT), and paid social (Meta, TikTok, X/BlueSky), including tactics like geofencing, retargeting, and look-alike audiences. What makes this opportunity notable is the combination of a multi-year term (three years with two optional one-year extensions) and a performance/measurement mandate. CSUF calls for real-time, custom reporting dashboards, stronger conversion and event tracking (forms, clicks, downloads, registrations), and ongoing A/B testing and optimization to improve ROI. Budgets aren’t guaranteed, but CSUF estimates $175,000 annually for graduate programs plus $120,000 annually for the online degree-completion program, with additional potential extensions like attribution modeling and other enrollment or reputation initiatives if funding and priorities expand. Best suited for performance-minded agencies with higher-ed enrollment marketing experience, strong analytics/attribution capability, and disciplined account management. Proposal deadline: Wednesday, February 25, 2026, at 3:00 PM PST Download the full RFP here.
UC Law SF Hiring Digital Marketing Agency for HPL Program With $175K–$225K Budget
At a Glance Buyer: University of California College of the Law, San Francisco (UC Law SF) Industry: Higher education (law school/graduate program marketing) Location/markets: San Francisco, California; national reach implied (program visibility and reputation) Primary scope: Digital marketing strategy, execution, and optimization for the Master of Health Policy & Law (HPL) program Key deliverables/channels: Multi-channel paid campaigns (Google, Bing, Meta/Instagram/Faceb… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
