Hawaii School Facilities Authority Opens Marketing Agency Search for Statewide Awareness Effort
At a Glance Buyer: Hawaii School Facilities Authority Industry: Public sector education facilities Location/markets: Hawaii statewide Primary scope: Marketing and communication services focused on communications, outreach, and public understanding Key deliverables/channels: Media relations; quarterly news releases, fact sheets, FAQs, and infographics; monthly e-newsletter via Constant Contact; website content and management; Instagram-led social media; video content; paid di… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
CUNY School of Professional Studies Seeks Digital Marketing Partner for Five-Year Enrollment Growth
At a Glance Buyer: The City University of New York (CUNY), on behalf of the School of Professional Studies Industry: Higher education Location/markets: New York City and surrounding metro area (NY, NJ, CT), with additional emphasis on regions where adult learners seek online degree options Primary scope: Digital marketing, enrollment marketing, and advertising services Key deliverables/channels: Annual strategic enrollment marketing plan; paid search; social media; display; retargeting; connected TV; creative assets; email; SMS; CRM workflows in Slate; live dashboard; market research; predictive modeling; training; monthly reporting Budget: Not specified Contract type/term: One contract anticipated; three-year term with two optional one-year renewals Key dates: Proposal deadline April 17, 2026, at 1:00 PM Eligibility/must-haves: At least three years of relevant experience; at least three similar projects; authorized to do business in New York State; MWBE/SDVOB utilization plan or waiver required; proposals submitted by email with wet-signature scans Why This Could Be Interesting CUNY is seeking a digital marketing and advertising partner for its School of Professional Studies, the unit focused on serving working adults, degree completers, transfer students, and other nontraditional learners. That alone makes this a meaningful higher-ed account with a clearly defined enrollment mission. The work goes well beyond campaign execution. The selected agency would help shape annual enrollment strategy, run multichannel paid media, develop creative, support program launches, improve lead nurturing in Slate, and maintain a live dashboard tied to performance and ROI. What stands out is the breadth and operational depth. Media buying sits inside the contract. So do CRM workflows, SMS, predictive modeling, training, and monthly optimization. This reads less like a narrow media assignment and more like a partner role tied directly to inquiry, application, and enrollment outcomes. Another notable signal: the contract starts at three years and can extend to five. The audience targeting is also specific, from adult learners in the NYC metro to online-focused prospects beyond it, which gives agencies a clearer acquisition brief than many public-sector opportunities. Best suited for agencies with higher-ed enrollment marketing experience, strong paid media and CRM capabilities, and comfort working across strategy, execution, reporting, and stakeholder coordination. Proposal deadline: April 17, 2026, at 1:00 PM Download the full RFP here.
State of Maine Seeks Cruise Marketing Management Partner for Tourism Growth and Industry Coordination
At a Glance Buyer: State of Maine, Department of Economic & Community Development, Office of Tourism Industry: Tourism Location/markets: Maine; local, national, and international cruise markets Primary scope: Cruise marketing, management, coordination, and outreach for long-term sustainable cruise development Key deliverables/channels: Annual cruise marketing and business development plan; outreach and stakeholder coordination; trade show participation; media relations; … Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Southern Illinois University Marketing Engagement Spans Paid Media, Attribution, and Enrollment Analytics
At a Glance Buyer: Southern Illinois University Carbondale Industry: Higher education Location/markets: Carbondale, Illinois; specific target markets not specified Primary scope: Digital advertising buying, campaign optimization, and performance reporting with unified analytics dashboards Key deliverables/channels: Search, social, display, digital billboards, streaming audio/video, Slate CRM dashboard integration, multi-touch attribution, predictive analytics, bi-monthly mee… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
City of Arroyo Grande Tourism Marketing Opportunity for Three-Year Engagement
At a Glance Buyer: City of Arroyo Grande, on behalf of the Arroyo Grande Tourism Business Improvement District (AGTBID) Industry: Tourism/destination marketing Location/markets: Arroyo Grande, California; feeder markets include Los Angeles and San Francisco Primary scope: Integrated marketing, advertising, communications, social media, and website management services for Visit Arroyo Grande Key deliverables/channels: Destination marketing strategy, creative campaigns, integr… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
University of Wyoming MBA Enrollment Marketing Partner for Multi-Channel Growth and CRM Integration
At a Glance Buyer: University of Wyoming Industry: Higher education Location/markets: Laramie, Wyoming; campus and online MBA markets; non-resident enrollment growth is a stated goal Primary scope: Enrollment marketing services for the University of Wyoming College of Business MBA portfolio Key deliverables/channels: Multi-channel campaigns, digital media management, audience strategy, creative production, landing pages, nurture emails, SMS or surveys, marketing automation, … Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
University of North Carolina at Pembroke Seeks Graduate Marketing Partner With Long-Term Runway
At a Glance Buyer: University of North Carolina at Pembroke (UNCP) Industry: Higher education Location/markets: Pembroke, North Carolina; online graduate program markets Primary scope: Online graduate program marketing and recruitment services for Online Accelerated Programs (OAPs) Key deliverables/channels: Market research, messaging and branding, lead generation, recruitment and enrollment services, CRM documentation, admitted-to-enrolled conversion support, course carouse… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
DC Lottery Opens Full-Service Marketing Search With iLottery, Media, and Retail Scope
At a Glance Buyer: District of Columbia Office of the Chief Financial Officer, on behalf of the Office of Lottery and Gaming Industry: Lottery/gaming Location/markets: District of Columbia and surrounding areas Primary scope: Full-service advertising and marketing services to support brand awareness and ticket sales across traditional lottery, iLottery, and any new gaming categories launched during the contract term Key deliverables/channels: Creative development, media planning and buying, digital marketing, CRM banners, paid and organic social, POS materials, signage, communications support, research, retailer support, and campaign reporting Budget: Estimated annual cost reimbursement ceiling of $9M plus estimated annual net media buy of $3M Contract type/term: Cost reimbursement contract with requirements components; one base year plus four option years Key dates: Proposal deadline May 4, 2026, at 2:00 PM local time Eligibility/must-haves: CBE-only solicitation; offerors must be certified at time of submittal; minimum required key personnel are an Account Executive, Creative Director, and Media Director, each with at least five years of relevant experience Why This Could Be Interesting The DC Office of Lottery and Gaming is looking for a full-service agency to support one of the District’s most visible revenue-generating public brands. This is a public-sector account tied directly to lottery product sales, brand awareness, and contributions to the District’s General Fund. The scope is broad in a way that should get agency leaders to pay attention. This is not just creative and media. It spans traditional lottery, iLottery, digital campaigns, paid and organic social, CRM, retailer marketing, research, communications, and production. What makes this especially notable is the operating complexity. The selected agency would be working across both brand and performance-style marketing needs, with real-time analytics, quarterly ROI reviews, post-buy analysis, weekly meetings, and tight approval controls. That points to an account that demands discipline, not just ideas. There is also meaningful scale here. The pricing structure includes an estimated $9M annual cost reimbursement ceiling and an estimated $3M annual net media buy, plus a fixed monthly retainer. The contract also includes one base year and four option years, which could make this a longer-term public account. Best suited for CBE-certified agencies with strong media, creative, digital, analytics, and public-sector account management capabilities. Proposal deadline: May 4, 2026, at 2:00 PM local time Download the full RFP here
City of Tempe Digital Marketing and Design Opportunity Offers Multi-Category Contract Access
At a Glance Buyer: City of Tempe Industry: Municipal government/arts and culture Location/markets: Tempe, Arizona; support for four Arts + Culture business units Primary scope: Graphic design, social media, and digital marketing services for Arts + Culture marketing and advertising initiatives Key deliverables/channels: Digital ads, posters, print ads, newsletters, direct mail, invitations, event signage, email templates, digital display boards, website design, social conten… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Office of Commissioner of Insurance and Safety Fire Outreach Services for Georgia Access Launch
At a Glance Buyer: Office of Commissioner of Insurance and Safety Fire (OCI), Georgia Access Division Industry: Public sector/health insurance benefits Location/markets: Georgia Primary scope: Marketing and outreach services for Georgia Access for Business Key deliverables/channels: Comprehensive marketing and outreach campaign, community-focused events, traditional marketing strategies, innovative awareness and education strategies, measurable goals and performance standard… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro