SMART General Advertising Services Search With Media Planning And Creative Execution
At a Glance Buyer: Suburban Mobility Authority for Regional Transportation Industry: Public transportation Location/markets: Southeast Michigan Primary scope: General advertising services Key deliverables/channels: Strategic marketing and communications planning, creative services, graphic design, content development, branding, media planning and management, digital media strategy, videography, photography, website content, social media, analytics, reporting, vehicle graphic… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Great Falls College Paid Media Strategy Search Focused on Funnel and Analytics
At a Glance Buyer: Great Falls College Industry: Higher education Location/markets: Great Falls, Montana; regional audiences, rural markets, Native students, adult learners, working parents, dual enrollment students, and recent high school graduates Primary scope: Unified media buying and digital advertising strategy Key deliverables/channels: Annual media strategy, campaign-level plans, paid social, search, display, programmatic, retargeting, YouTube, connected TV, digital … Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
University Of Texas at Dallas Digital Marketing Search for Graduate Program Enrollment Growth
At a Glance Buyer: University of Texas at Dallas Industry: Higher education Location/markets: Dallas/Richardson, Texas; local, regional, and national audiences Primary scope: Advertising and marketing services for UT Dallas Executive Education Key deliverables/channels: Paid search, display, social, Google, LinkedIn, Meta, retargeting, audience segmentation, media plans, campaign reporting, ROI analysis Budget: Advertising budgets in the range of $20,000–$60,000 annually per… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
UMBC Brand Strategy Opportunity With Identity Refresh and Full Launch Implementation
At a Glance Buyer: University of Maryland, Baltimore County Industry: Higher education Location/markets: Baltimore County, Maryland; internal and external university audiences Primary scope: Institutional brand strategy, identity refresh, and implementation Key deliverables/channels: Brand discovery, research, identity audit, messaging, creative concepts, print collateral, web UI/design systems, social, email, digital ads, launch planning, brand governance Budget: Not specified Contract type/term: 18 months Key dates: Proposal deadline June 9, 2026, at 11:59 PM ET; oral discussion placeholder dates July 27–28, 2026; contract award anticipated August 2026 Eligibility/must-haves: Comparable references, evidence of financial stability, compliance with University System of Maryland and State of Maryland procurement requirements, 20% MBE subcontracting goal Why This Could Be Interesting The University of Maryland, Baltimore County is a public research university within the University System of Maryland, located near Baltimore, Washington, D.C., and BWI Airport. The institution is preparing to roll out a new strategic plan that will shape its next several years. UMBC is looking for an agency to lead a comprehensive brand refresh — not a wholesale rebrand — covering research, strategy, creative development, identity evaluation, implementation, launch planning, and governance. Logos, seal, nomenclature, color system, messaging, campaign development, digital templates, print collateral, and web/UI components are all in play. What makes this notable is the scale and timing. The work is tied directly to a forthcoming strategic direction and supported by a newly created Division of University Communications and Marketing. The scope stretches from campus research and competitive analysis through creative concepts, internal launch, public launch, and post-launch support. Best suited for agencies with deep higher education experience, brand strategy chops, stakeholder management discipline, and integrated creative, digital, content, analytics, and implementation capabilities. Proposal deadline: June 9, 2026, at 11:59 PM ET Download the full RFP here.
Richard Bland College Paid Media Push for Applications and Conversion
At a Glance Buyer: Richard Bland College Industry: Higher education/public sector Location/markets: South Prince George, Virginia Primary scope: Marketing strategy and media services Key deliverables/channels: Marketing strategy, audience segmentation, messaging frameworks, campaign planning, paid search, display, programmatic, paid social, video, streaming, retargeting, geofencing, TV, streaming audio, print, sponsorships, ad operations, reporting, creative strategy, and fi… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Broward College Campuswide Digital Marketing and Public Relations Work
At a Glance Buyer: Broward College Industry: Higher education/public sector Location/markets: Broward County, Florida; collegewide services across Broward College campuses and centers Primary scope: Marketing, social media, and/or public relations services Key deliverables/channels: Marketing and branding strategy, traditional and digital advertising, market research, videography and video production, social media, media relations, and crisis communications Budget: Not speci… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
College System of Tennessee Communications Brief With 36-Institution Reach
At a Glance Buyer: Tennessee Board of Regents/The College System of Tennessee Industry: Higher education/public sector Location/markets: Tennessee; TBR institutions offer classes in 90 of Tennessee’s 95 counties Primary scope: Advertising, marketing, and communication services Key deliverables/channels: Campaign themes and messaging, creative ads, print, broadcast, web- or mobile-based creative, and web-based marketing Budget: Not specified Contract type/term: Contract begin… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
State of Texas Tourism Advertising Services With $55M Travel Marketing Scope
At a Glance Buyer: State of Texas, Office of the Governor, Economic Development and Tourism Office Industry: Tourism/economic development/public sector Location/markets: Texas-based account; target markets include the United States, Mexico, Canada, U.K., Germany, India, and Australia Primary scope: Tourism advertising and marketing services for Travel Texas Key deliverables/channels: Strategic marketing plan, creative services, media planning and placement, TravelTexas.com support, social media, cooperative advertising, promotions, reporting, research support, crisis management Budget: Maximum contract amount shall not exceed $55M for the initial Performance Period Contract type/term: Primary term ends August 31, 2027; up to three additional 12-month renewals through August 31, 2030; optional six-month transition extension Key dates: Questions due May 13, 2026; responses posted May 18, 2026; HSP courtesy review request due May 22, 2026; HSP courtesy review provided May 28, 2026; proposal deadline June 5, 2026, at 2:00 PM CT; anticipated start date September 1, 2026 Eligibility/must-haves: Established Full-Service Advertising Agency; Texas office required within 60 days of contract award; dedicated full-time tourism account team; experience with tourism, travel, or destination marketing campaigns; at least one digital account manager with website development, maintenance, and content creation experience Why This Could Be Interesting The State of Texas Office of the Governor is seeking a full-service advertising partner for Travel Texas, the state program responsible for promoting Texas as a premier travel destination. This is a large, integrated tourism marketing assignment. The selected agency will support campaign strategy, creative development, media planning and buying, TravelTexas.com, social media, cooperative advertising, reporting, promotions, and performance measurement. The scale is the headline. The solicitation lists a maximum contract amount of $55M for the initial Performance Period, with work tied to domestic and international markets. Target markets include the U.S., Mexico, Canada, U.K., Germany, India, and Australia. The longer-term upside is also notable. The primary term runs through August 31, 2027, with up to three additional 12-month renewals through August 31, 2030. That creates a meaningful runway for agencies that can handle public-sector process, tourism complexity, and detailed reporting. Best suited for established full-service agencies with tourism or destination marketing experience, strong media and creative depth, digital/web capabilities, and the ability to support a dedicated Texas-based account team. Proposal deadline: June 5, 2026, at 2:00 PM CT Download the full RFP here.
Montgomery Central Appraisal District Web Design Opportunity for New Public-Facing Site
At a Glance Buyer: Montgomery Central Appraisal District Industry: Government/Public Sector/Property Appraisal Location/markets: Conroe, Texas Primary scope: Web design, development, and implementation for a new public-facing website Key deliverables/channels: Discovery, stakeholder interviews, sitemap, information architecture, UX/UI design, CMS development, mobile-responsive design, search functionality, content migration, ADA/WCAG compliance, security, testing, deployment… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
New York State Grown & Certified Marketing Program With $500K in Available Funding
At a Glance Buyer: New York State Department of Agriculture and Markets Industry: Government/Agriculture/Food and Beverage Location/markets: New York State Primary scope: Cooperative marketing and promotion funding for New York State Grown & Certified products Key deliverables/channels: Packaging updates, point-of-purchase marketing, print advertising, radio advertising, digital marketing, social media marketing, email marketing, online brochures, trade show materials Bu… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro