Nevada State University Seeks Brand Strategy Partner to Support Enrollment Growth
At a Glance Buyer: Nevada State University Industry: Higher education Location/markets: Henderson, Nevada; local, state, regional, and potential western U.S. markets Primary scope: Branding and marketing services to build university awareness and increase enrollment Key deliverables/channels: Research, brand positioning, student personas, messaging, creative development, digital and social advertising, SEO and paid search, print, outdoor, landing pages, brand video, media pl… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Eastern Kentucky University Opens $1.1M Recruitment Media and Search Opportunity
At a Glance Buyer: Eastern Kentucky University Industry: Higher education Location/markets: Richmond, Kentucky; statewide Kentucky; southern Ohio; southern Indiana; eastern West Virginia; northern Tennessee; select national metropolitan areas Primary scope: Advertising and related communications services for undergraduate and GOAT recruitment, plus college search strategy Key deliverables/channels: Strategic planning, media strategy, media buying and placement, performance analysis, college search services, audience segmentation, reporting, digital, broadcast, print, search, social, and other traditional and emerging media Budget: $1.1M annual all-inclusive budget Contract type/term: Not specified Key dates: Proposal deadline: Not specified Eligibility/must-haves: Higher education marketing experience strongly preferred; ability to support local, regional, and national campaigns; comfort collaborating within the University’s internal project environment; vendors not required to be locally based but must be properly registered to conduct business in the Commonwealth of Kentucky  Why This Could Be Interesting Eastern Kentucky University is looking for an agency partner to support enrollment growth across undergraduate and GOAT audiences — graduate, online, adult, and transfer. This is a public university engagement tied directly to recruitment performance, market expansion, and long-term audience development. The assignment is broader than a basic media-buying brief. EKU wants strategic planning, channel strategy, media placement, performance reporting, and a full college search approach that spans students from freshman through senior year of high school, with segmented outreach built around different recruitment pathways. What makes this notable is the mix of scale and complexity. The University is planning across local, statewide, bordering-state, and select national markets, while also pushing harder into online, hybrid, graduate, adult, and transfer enrollment. It also wants employer-partnership thinking folded into the GOAT strategy, which gives the work a stronger growth and pipeline-building angle than a typical awareness assignment. Best suited for agencies with higher education enrollment marketing experience, strong paid media and search capabilities, and the ability to plan across traditional students, adult learners, online audiences, and employer-connected recruitment efforts. Proposal deadline: April, 06, 2026 Download the full RFP here. Apply to the RFP here.
U.S. Army RFI Flags Full-Service Marketing Scope With National Recruiting Reach
At a Glance Buyer: U.S. Department of the Army, Mission and Installation Contracting Command – Fort Knox, on behalf of the Army Enterprise Marketing Office Industry: Government/Military Recruiting Marketing Location/markets: United States; all regions of the country Primary scope: Marketing and advertising services supporting Army personnel acquisition and retention programs Key deliverables/channels: Strategic and operational planning, creative and content development, production, media strategy/planning/buying, digital marketing, website management, direct response, public relations, social media, events, sponsorships, market research, lead management, and contact center operations Budget: Not specified Contract type/term: RFI/Sources Sought; future contract structure not finalized; Government is evaluating single-prime, hybrid/modular, and alternative media structure models Key dates: Response deadline Mar 31, 2026, at 5:00 PM ET; possible solicitation release in late Spring 2027 with 30 days for proposal response Eligibility/must-haves: NAICS 541810; businesses of all sizes encouraged to respond; must identify business size; ability for contractor employees to obtain CACs; capability statement limited to 15 pages; experience with similar large-scale work requested Why This Could Be Interesting The U.S. Army, through its Army Enterprise Marketing Office, is testing the market for a future marketing and advertising engagement tied to recruiting, retention, and civilian hiring. This is an RFI, not an RFP, but it points to a serious upcoming opportunity. The scope is broad and enterprise-level. In plain English, the Army is looking at everything from strategy, creative, and production to media, digital, PR, social, website management, analytics, CRM, lead operations, and contact center support. What makes this worth a look is the scale and complexity. The document describes a national mission, diverse target audiences, and a need for integrated omni-channel work backed by measurement, optimization, governance, and risk management. This is not lightweight project work. There is also a meaningful signal in the procurement structure. The Army is still deciding whether to use one integrated prime, a modular setup, or split certain media functions. That creates an opening for both large lead agencies and specialized partners that can make a strong case for how the work should be organized. Best suited for larger integrated agencies, major government contractors, or specialist partners with deep media, analytics, martech, and stakeholder-management capabilities. Response deadline: March 31, 2026, at 5:00 PM ET Sign up for the RFI here.
Jefferson County Attorney Website Redesign RFP With Broad Public-Service UX Scope
At a Glance Buyer: Jefferson County Attorney’s Office Industry: Public sector legal services Location/markets: Louisville, Kentucky Primary scope: Complete website redesign, build, and installation for the Jefferson County Attorney’s Office Key deliverables/channels: Cloud-based website, nonproprietary CMS, responsive UX/UI redesign, onboarding, staff training, accessibility compliance, multilingual support, analytics access, forms, social and video integration, internal sea… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
City Of Bisbee Tourism Marketing Opportunity Includes Branding, PR, and Digital Campaigns
At a Glance Buyer: City of Bisbee Industry: Tourism/destination marketing/public sector Location/markets: Bisbee, Arizona; regional, national, and international audiences Primary scope: Serve as the City’s Destination Marketing Organization and develop a comprehensive year-round tourism marketing program Key deliverables/channels: Annual marketing plan, branding, advertising, digital campaigns, website management and updates, SEO, social media, email, public relations, perfo… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Port of Portland Creative Services RFP Covers Five On-Call Categories Across PDX Brand Work
At a Glance Buyer: Port of Portland Industry: Public sector transportation and economic development Location/markets: Portland, Oregon; Pacific Northwest Primary scope: On-call creative consultant services across one or more service categories Key deliverables/channels: Illustration, videography, social/content creation, copywriting and narrative content, communications, and creative campaign strategy Budget: Not specified Contract type/term: On-call, task order-based, nonex… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Ivy Tech Community College Launches AOR RFP Covering 19 Campuses and Systemwide Brand
At a Glance Buyer: Ivy Tech Community College of Indiana Industry: Higher education Location/markets: Indiana; statewide across 19 campuses, 26 satellite locations, and Systems Office Primary scope: Marketing Agency of Record, Public Relations & Communications, and Website Hosting, Design, and Development Key deliverables/channels: Statewide marketing strategy, media planning and buying, creative, PR and crisis communications, brand management, reporting, website hosting… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
George Mason University Seeks Creative & Marketing Partners for a Multi-Award, 7-Year Opportunity
At a Glance Buyer: George Mason University Industry: Public higher education Location/markets: Fairfax, Virginia; university-wide departments and related audiences Primary scope: Ongoing, as-needed creative and marketing services across multiple service areas Key deliverables/channels: Creative concepting and design, websites and landing pages, copywriting/editing, video and animation, market research, media buying, experiential/event marketing, and limited staff augmentation Budget: Not specified (history of high six-figure annual spends across multiple agencies) Contract type/term: Multiple-award contract pool; 1-year initial term with six 1-year renewal options Key dates: Questions due Mar 11, 2026, at 4:00 PM ET; answers posted by Mar 18, 2026, at 5:00 PM ET; proposal deadline Apr 2, 2026, at 2:00 PM ET; negotiations week of May 25, 2026; anticipated start Jun 2026 Eligibility/must-haves: Proposals must be submitted via Bonfire; Attachment A is required; offerors may bid on one or more service areas, but not staff augmentation only; 3 references, 3–5 case studies, hourly rates, and a sample invoice are required; work must follow George Mason branding, accessibility, security/privacy, and AI policies; eVA registration required before award Why This Could Be Interesting George Mason University is a major public research university in Virginia looking to build a pool of outside partners for ongoing creative and marketing support. This is not framed as a one-off campaign. It is set up as an as-needed resource for multiple departments across the institution. The scope is broad enough to catch the attention of agencies with integrated capabilities. George Mason is buying across creative, web, copy, video, market research, media buying, experiential marketing, and related support, which creates room for both specialists and fuller-service firms. What makes this worth a look is the structure. The university expects multiple awards, which lowers the barrier to entry versus a winner-take-all AOR, and the contract carries one base year plus six renewal options. That creates meaningful long-tail potential even though no budget or minimum volume is guaranteed. Best suited for agencies that can work within public-sector rules, show strong process discipline, and deliver across one or more stated service lines without relying solely on staffing support. Proposal deadline: April 2, 2026, at 2:00 PM ET Download the full RFP here.
City Of Pendleton AOR-Style Marketing RFQ: Paid Media, SEO, And Multi-Channel Content Scope
At a Glance Buyer: City of Pendleton Industry: Public sector (aviation, unmanned aircraft systems, economic development) Location/markets: Pendleton, Oregon; surrounding region (Eastern Oregon) Primary scope: Marketing, advertising, and publicity services for EORA, PUR, and PED Key deliverables/channels: Social media; content creation; graphic design; paid advertising; email marketing (PUR/PED); PR support (as needed); website updates; SEO; ROI/performance analytics reportin… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Riverside County Transportation Commission Wants On-Call Outreach Team for Rail Safety, Schools, and Metrolink Promotions
At a Glance Buyer: Riverside County Transportation Commission (RCTC) Industry: Public transportation/government agency Location/markets: Riverside County, California Primary scope: On-call public outreach and marketing services for RCTC’s Rail Program (rail safety education + Metrolink marketing) Key deliverables/channels: Bilingual (English/Spanish) outreach plans; K-12/college presentations; community events; social/email; printed collateral; videos/photo; toolkits; campa… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
