Intelligence

RFP Alerts

U.S. Army RFI Flags Full-Service Marketing Scope With National Recruiting Reach

By: Christian Banach

on March 9, 2026

The U.S. Army is testing the market for a major recruiting marketing opportunity spanning strategy, media, creative, and lead operations. Response deadline: March 31, 2026

At a Glance

Buyer: U.S. Department of the Army, Mission and Installation Contracting Command – Fort Knox, on behalf of the Army Enterprise Marketing Office Industry: Government/Military Recruiting Marketing Location/markets: United States; all regions of the country Primary scope: Marketing and advertising services supporting Army personnel acquisition and retention programs Key deliverables/channels: Strategic and operational planning, creative and content development, prod...

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Christian Banach

Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.