Where Grindr’s Communications-Led Marketing Strategy Is Heading Next
An analysis of the executive conversation and our research, surfacing the priorities and opportunity lanes agencies can leverage to win new business. At a Glance Interviewee: Tristan Pineiro, Chief Marketing Officer Company: Grindr Location: West Hollywood, CA Website: https://www.grindr.com Industry: LGBTQ+ social and dating app (freemium, ads + subscriptions) Company Notes: Public company operating in 190+ countries with a lean team of under 200 people Best-Fit Agen… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
M&A Signals – Deals Announced Through February 25, 2026
Highlights ADT acquired Origin AI — Deal value: $170M ADT is a residential security provider that operates at global scale. Origin AI is a company behind proprietary AI sensing technology used in security and adjacent use cases. The acquisition sits alongside a five-year renewable commercial agreement where Verisure will continue to license Origin AI’s sensing technology. It matters because the deal keeps the technology on a path to broader commercialization … Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Funding Signals – Activity Through February 24, 2026
Highlights Vestwell raised $385M (Series E) led by Blue Owl Capital and Sixth Street Growth Vestwell builds the infrastructure that helps employers, advisors, and institutions run workplace savings programs. The funding will expand distribution across payroll, benefits, and other “where income is earned” channels. It will also accelerate AI-native, data-driven features and more personalized investment options, pushing the platform deeper into everyday savings… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Lenovo’s Shift Toward Edge AI and Integrated Workflows
At a Glance Interviewee: Milo Speranzo, North America Chief Marketing Officer Company: Lenovo Estimated Revenue: $69B global revenue Location: Morrisville, North Carolina Website: https://www.lenovo.com Industry: Global technology hardware, infrastructure, and AI solutions Company Notes: Public global tech leader spanning devices, infrastructure, and services across 180 markets Best-Fit Agencies: Integrated creative, B2B demand gen, experiential, AI/data strategy, sports mar… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
PepsiCo’s Blended Marketing Model and Agency Implications
At a Glance Interviewee: Mark Kirkham, Chief Marketing Officer, PepsiCo Beverages US Company: PepsiCo Beverages North America Estimated Revenue: $28.2B (PBNA segment) Location: Purchase, NY Website: https://www.pepsico.com Industry: Global beverages and convenient foods Company Notes: Leads marketing for a $27B+ U.S. beverages portfolio, including Pepsi, Mountain Dew, Gatorade, and RTD JVs Best-Fit Agencies: Social-first creative, cultural strategy, sports marketing, innovat… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
CMO Moves – Week of February 23, 2026
Highlights John Baum named Chief Marketing Officer at Voyager Technologies Voyager Technologies is a defense and space technology company focused on mission-critical solutions. The company says the promotion supports accelerated growth across space, defense, and national security markets. It also elevates marketing and strategic communications as core drivers of growth as the company scales. Agency lens: The stated focus on brand, strategic communications, and stake… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
County of Alleghany, Virginia Seeks Tourism Marketing AOR With Travel-Trade Outreach Scope
At a Glance Buyer: County of Alleghany, Virginia Industry: Public sector (tourism/destination marketing) Location/markets: Alleghany County, VA and the Alleghany Highlands (travel destination marketing) Primary scope: Tourism and marketing services to promote the County and region as a travel destination Key deliverables/channels: Direct online marketing; market planning; printed/digital collateral; travel-trade promotion (sales missions/calls, seminars, trade shows); direct… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
La Plata County Public Health Needs Strategic Communications Partner for Countywide Outreach
At a Glance Buyer: La Plata County Public Health (La Plata County Board of Health) Industry: Public health (local government) Location/markets: La Plata County, Colorado (southwest Colorado; rural/frontier communities) Primary scope: Strategic brand communications and public health outreach consulting Key deliverables/channels: 2026 Strategic Communications Plan; develop 2027 plan; editorial calendars + campaigns; digital (social/email/website), print, events/partners, earne… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Oklahoma State University Builds Paid Media Vendor Bench for Enrollment and Brand Campaigns
At a Glance Buyer: Oklahoma State University Industry: Higher education Location/markets: Local (Oklahoma), regional, and national (project-dependent) Primary scope: Digital advertising and/or media buying & consulting (vendor pool; project-by-project) Key deliverables/channels: Strategy, direct placement, optimization, reporting, and training; digital (Meta/Google/TikTok, programmatic, CTV/OTT, geofencing, retargeting) plus offline media buying (TV/cable, radio, outdoor… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Florida Dept. of Agriculture and Consumer Services Hiring Fresh From Florida Media Buying Across Ten DMAs
At a Glance Buyer: Florida Department of Agriculture and Consumer Services (Division of Marketing and Development) Industry: Public Sector / Agriculture and Seafood Promotion Location/markets: Florida (all ten DMAs) + Southeastern U.S. with key retailers; additional markets may be added Primary scope: Marketing, media planning, and media buying for the “Fresh From Florida” brand Key deliverables/channels: Marketing plan; media planning/buying (TV, cable, radio, digital, prin… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
