CMO Moves – Week of March 9, 2026
Highlights Chris Curtin named Chief Marketing Officer at USAA USAA is a financial services company. The appointment puts a veteran operator in the top marketing seat effective March 2. It also places oversight of a large sponsorship and marketing platform under a leader whose background spans retail, banking, payments, tech, and entertainment brands. Agency lens: The mandate points to brand strategy, sponsorship activation, digital marketing, and integrated campaign… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
M&A Signals – Deals Announced Through March 4, 2026
Highlights Rosebank Industries acquired CPM Holdings — Deal value: $3.25B Rosebank Industries is a publicly listed industrials group. CPM Holdings builds equipment and engineered systems used across processing and industrial end markets. The deal combines CPM with MW Components under new ownership, with leadership framing it as a “next phase of growth” for both platforms. For agencies, that usually means a higher volume of change communications as the combine… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Funding Signals – Activity Through March 3, 2026
Highlights MatX raised $500M (Series B) led by Jane Street and Situational Awareness MatX is building AI training chips aimed at outperforming Nvidia GPUs for training large language models. The new funding is slated to help MatX manufacture its processors with TSMC. The company plans to start shipping chips in 2027, which signals a long runway of product build, partner coordination, and market education. Agency lens: Expect heavy emphasis on technical storyt… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
City Of Pendleton AOR-Style Marketing RFQ: Paid Media, SEO, And Multi-Channel Content Scope
At a Glance Buyer: City of Pendleton Industry: Public sector (aviation, unmanned aircraft systems, economic development) Location/markets: Pendleton, Oregon; surrounding region (Eastern Oregon) Primary scope: Marketing, advertising, and publicity services for EORA, PUR, and PED Key deliverables/channels: Social media; content creation; graphic design; paid advertising; email marketing (PUR/PED); PR support (as needed); website updates; SEO; ROI/performance analytics reportin… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Riverside County Transportation Commission Wants On-Call Outreach Team for Rail Safety, Schools, and Metrolink Promotions
At a Glance Buyer: Riverside County Transportation Commission (RCTC) Industry: Public transportation/government agency Location/markets: Riverside County, California Primary scope: On-call public outreach and marketing services for RCTC’s Rail Program (rail safety education + Metrolink marketing) Key deliverables/channels: Bilingual (English/Spanish) outreach plans; K-12/college presentations; community events; social/email; printed collateral; videos/photo; toolkits; campa… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Dutchess Community College Seeks Paid Social + Web Support Partner ($150K–$300K Est. Annual)
At a Glance Buyer: Dutchess Community College Industry: Higher Education (Community College) Location/markets: Poughkeepsie, New York Primary scope: Paid social media advertising and web/digital support services Key deliverables/channels: Strategy, campaign build/management, optimization, reporting/analytics, conversion tracking, landing page + UX support; platforms may include Meta, Google Ads/YouTube, LinkedIn, and others Budget: Estimated annual expenditures of ~$150,000… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Texas Comptroller of Public Accounts Hiring Full-Service Integrated Advertising Partner for Statewide Campaigns
At a Glance Buyer: Texas Comptroller of Public Accounts (CPA) Industry: Government/Public Sector (Unclaimed Property Program) Location/markets: Texas (statewide) Primary scope: Integrated advertising services (media planning, production support, placement/buying), plus branding and event services Key deliverables/channels: Media strategy/plan/buying plan; broadcast, newspaper, digital, social, out-of-home; experiential events and sponsorship activations; reporting/KPIs; supp… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Virginia Military Institute PR Partner Search With Multi-Year Term Through 2030
At a Glance Buyer: Virginia Military Institute (VMI) Industry: Higher education (public military college) Location/markets: Lexington, Virginia; local and national media Primary scope: Public relations services (strategic comms, media relations, crisis/reputation) Key deliverables/channels: Messaging and comms plans; media relations; crisis/reputation support; content/thought leadership; influencer/social support; KPI reporting Budget: Not specified Contract type/term: Fixed price; date of award through 30 Jun, 2030, with five successive one-year renewals thereafter Key dates: Proposal deadline: 19 Mar, 2026, at 2:00 PM EST Eligibility/must-haves: Demonstrated PR experience (writing/editing/research, strategic comms); rapid-response media support; crisis/reputation management capability; submit via eVA; provide required forms, including COI and SWaM subcontracting plan (as applicable) Why This Could Be Interesting Virginia Military Institute (VMI) is seeking a public relations partner to support strategic communications for a high-visibility, public higher-education institution with a longstanding statewide profile. The scope centers on core PR: strategic counsel and messaging, local and national media relations, crisis and reputation management, content and thought leadership, influencer/social support, and measurement tied to KPIs. This reads like an always-on communications partner, not a single campaign. The standout signal is duration. The base contract runs from award through June 30, 2030, with additional one-year renewals available after that—creating the potential for a long relationship if performance is strong. Best suited for PR agencies with strong crisis comms, media relations depth, and disciplined governance in public-sector environments. Proposal deadline: 19 March, 2026, at 2:00 PM EST Download the full RFP here.
CMO Moves – Week of March 2, 2026
Highlights Meghan Mitchell-Marks named Chief Marketing Officer at Axonius Axonius is an asset intelligence platform for unified security operations and exposure management. The company is positioning this hire as part of a unified GTM push to fuel its next phase of growth. It also points to record business momentum and two of its strongest quarters as the backdrop for scaling demand. Agency lens: Expect emphasis on category positioning, brand strategy, product marke… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Netflix Shifts Marketing Toward Faster Fandom-Driven Execution
At a Glance Interviewee: Marian Lee, Chief Marketing Officer Company: Netflix Estimated Revenue: $45B (2025) Location: Los Gatos, CA Website: https://www.netflix.com Industry: Streaming entertainment + advertising platform + live and experiential Company Notes: Global subscription platform now scaling ads, live programming, and in-person fandom experiences Best-Fit Agencies: Experiential and live events, brand partnerships, social-first creative, integrated production, media… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
