CMO Moves – Week of May 18, 2026
Highlights Amy Martin Ziegenfuss named Chief Marketing Officer at Six Flags Entertainment Corporation Six Flags is an entertainment company focused on experiential consumer businesses. The move comes as Six Flags sharpens its commercial strategy entering the 2026 summer season. Ziegenfuss brings travel and hospitality experience from Carnival Cruise Line and Hilton, with a track record tied to segmentation, measurement, brand consistency, and media efficiency. Agenc… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
CMO Moves – Week of May 11, 2026
Highlights Benjamin Felix named CMO at TripleLift TripleLift is a Creative SSP powered by TL Spark. The company is scaling its next phase of growth. Its announcement points to a more connected advertising approach across creative, data, supply, and measurement. Agency lens: Felix will lead go-to-market efforts and brand positioning. That gives agencies a clear opening around platform storytelling, partner messaging, and outcome-driven advertising narratives. Executi… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
CMO Moves – Week of May 4, 2026
Highlights Gary Sun named Chief Marketing Officer at ID.me ID.me is a digital identity wallet that helps people verify their identity online. Sun joins as the company expands its network and pushes for broader adoption. The announcement points to brand growth, user adoption, and a more seamless verification experience as key priorities. Agency lens: The clearest near-term workstreams are brand strategy, adoption, product marketing, and messaging around trust, privac… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
CMO Moves – Week of April 27, 2026
Highlights Corey Moran named Chief Marketing Officer at Michael Kors Michael Kors is a global fashion brand within Capri Holdings’ luxury portfolio. The appointment creates an integrated marketing role across brand communications, content creation, and consumer data analytics. It also points to a sharper focus on customer acquisition, brand storytelling, and global consumer engagement. Agency lens: Clear emphasis on brand communications, content, analytics, consumer… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
CMO Moves – Week of April 20, 2026
Highlights Tony Marlow named CMO at Genius Sports Genius Sports provides real-time sports data and technology across sports, betting, media, and advertising. The announcement points to a broader expansion story, not a maintenance hire. He joins the executive team to lead global marketing, communications, and brand strategy as the company pushes deeper into its role across that connected ecosystem. Agency lens: Integrated brand, communications, and category-position… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
CMO Moves – Week of April 13, 2026
Highlights Alexandra London named CMO at G2 G2 is a software marketplace and review platform used by buyers and sellers. G2 framed the hire around an AI-driven shift in how software is discovered and purchased, with trust becoming more central to decision-making. London’s remit includes finding new areas for growth and differentiation while positioning G2 as a trusted voice in the age of AI. Agency lens: This points to work around brand positioning, discoverability… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
CMO Moves – Week of April 6, 2026
Highlights Katelyn Zborowski named Chief Marketing Officer at Jack in the Box Jack in the Box is a major quick-service restaurant chain. The appointment comes with a stated focus on driving demand through innovation, delivering profitable value, and bringing “Jack’s Way” to life across the brand. The company also framed the hire as part of a broader push to strengthen the brand and improve how it shows up for guests. Agency lens: Expect continued emphasis on traffi… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
CMO Moves – Week of March 30, 2026
Highlights Mimi Swain named Chief Marketing Officer at Amazon Devices & Services Amazon is a global technology company with a massive consumer footprint. This is a senior marketing seat inside one of its most visible product groups. A move at this level signals fresh oversight across a business with broad brand, product, and go-to-market reach. Agency lens: Large, complex business units like this often put a premium on integrated brand and product marketing lead… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
CMO Moves – Week of March 23, 2026
Highlights Simon Mouyal named CMO at Armis Armis is a cyber exposure management and security company. The hire is tied directly to Armis’ next phase of expansion. The company said Mouyal will lead global marketing strategy and execution to accelerate category leadership, scale the marketing organization, and drive further growth and market penetration. Agency lens: Category narrative, global demand generation, partner marketing, and enterprise campaign orchestration… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
CMO Moves – Week of March 16, 2026
Highlights Darren Chait named Chief Marketing Officer at Beehiiv Beehiiv is a newsletter and creator platform that helps publishers and creators build, grow, and monetize audiences. The appointment stands out because Beehiiv says it is expanding beyond its roots as a newsletter publishing tool into a broader platform for creators and publishers. The announcement also makes clear the company is moving from product-led growth toward a more deliberate marketing buildou… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro