M&A Signals – Deals Announced Through May 28, 2026
Highlights Zscaler acquired Symmetry Systems Zscaler is a cloud-based cybersecurity and SaaS company. Symmetry Systems focuses on identity mapping and data access for AI security. The deal is meant to strengthen visibility and control over communication between AI agents, applications, and enterprise data. It also addresses access risks created by AI agents that operate with temporary identities and inherited permissions. Agency lens: The integration gives Zscaler a… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Funding Signals – Activity Through May 26, 2026
Highlights Nourish raised $100M (Series C) led by Menlo Ventures Nourish is a dietitian-led metabolic health clinic that pairs registered dietitians with AI-powered care support. The funding will help the company scale its nutrition-first care platform as demand grows around chronic disease and GLP-1 care. It also gives Nourish more room to expand its clinical network, deepen health plan and employer partnerships, and strengthen its technology platform. Agency lens:… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Radar Report #012 – Week of May 25, 2026
7 Accounts Showing Buying Signals Each week, the Radar Report highlights companies showing signals of potential marketing investment. These moments often lead organizations to reassess agency relationships and growth initiatives. For agencies looking for new business opportunities, Radar Report surfaces companies likely preparing to invest in marketing and brand. 7. Playa Bowls Playa Bowls hit the Radar after adding Tim Hackbardt as CMO, bringing deep restaurant turnaround, franchising, menu, and growth strategy experience. Trigger Tim Hackbardt started as Chief Marketing Officer in March 2026. Playa Bowls is a fast-growing superfood restaurant brand with 400+ locations, expanding primarily through domestic and international franchise partnerships. Why This Matters Hackbardt’s background suggests a growth and brand-scaling mandate. He has led restaurant turnarounds across QSR, fast-casual, family dining, and casual categories, with experience in CRM/mobile app ecommerce platforms, brand reinvention, menu strategy, and franchise growth. Agency Opportunity Franchise growth marketing Restaurant brand positioning Menu and LTO strategy CRM and mobile app marketing Local store demand generation Smart Outreach Angle Lead with how Playa Bowls can translate wellness, GLP-1 relevance, and socially friendly product appeal into repeatable franchise-market demand. Company Context Playa Bowls is a superfood restaurant brand built around bowls, smoothies, fresh produce, and wellness-oriented ingredients. Its opportunity is tied to fast unit growth, franchise consistency, and broader consumer discovery. 6. Sigma Computing Sigma hit the Radar after raising Series E funding while adding growth-enterprise sales leadership and product marketing depth. Trigger Sigma raised $80M in Series E funding at a $3B valuation after surpassing $200M ARR, 2,000+ customers, and 100%+ YoY growth. The company also added Growth Enterprise sales leaders in February 2026 and a VP of Product Marketing in September 2025. Why This Matters The funding points to an enterprise-scale-up push around AI apps, agentic analytics, and governed data workflows. Mark Sarbiewski’s background in SaaS GTM, PLG, category creation, and positioning suggests sharper product-market storytelling may be a priority. Agency Opportunity B2B product marketing Enterprise demand generation ABM strategy Category positioning Analyst and PR support Smart Outreach Angle Lead with the challenge of turning Sigma’s AI analytics momentum into executive-ready enterprise narratives for CIO, data, and business-user buyers. Company Context Sigma is a cloud data and analytics platform helping teams build AI apps and workflows on governed enterprise data.
CMO Moves – Week of May 25, 2026
Highlights Tim Castree named CMO at DoorDash DoorDash is a local commerce platform best known for delivery across restaurants, retail, and everyday needs. Castree joins as DoorDash continues expanding how customers engage with the platform beyond restaurants and food delivery. The move points to a broader brand-building push as the company works to make its value proposition feel local, useful, and relevant across more markets. Agency lens: Expect emphasis on brand … Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Louisville Zoo Website Rebuild and Digital Support Opportunity With Long-Term Upside
At a Glance Buyer: Louisville Zoo/Louisville-Jefferson County Metro Government Industry: Public sector/Tourism/Attractions Location/markets: Louisville, Kentucky; public-facing regional visitor audience Primary scope: Website rebuild and ongoing digital support services Key deliverables/channels: WordPress modernization, reusable templates, content migration, hosting, accessibility compliance, ticketing/ecommerce integrations, maintenance, and support Budget: Not specified C… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Texas Veterans Commission Wants Digital Marketing Agency for Statewide Veteran Reach
At a Glance Buyer: Texas Veterans Commission – Communications and Outreach Department Industry: Government/veterans services/public sector Location/markets: Texas; statewide veteran audiences, including rural, urban, underserved, women veteran, transitioning service member, and older veteran populations Primary scope: Digital marketing advertising services, paid media planning and execution, OTT/connected TV, campaign optimization, lead generation, and reporting Key delivera… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Texas A&M University-Corpus Christi Website Redesign With Multi-Year Renewal Potential
At a Glance Buyer: Texas A&M University-Corpus Christi/Harte Research Institute Industry: Higher education/research institute Location/markets: Corpus Christi, Texas Primary scope: Website redesign, hosting, maintenance, CMS implementation, and web development Key deliverables/channels: Discovery, content audit and strategy, information architecture, visual design, CMS build-out, front-end development, content migration, SEO, analytics, accessibility, hosting, and suppor… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Pittsburgh Regional Transit Seeks Agency Support Across Campaigns and Research
At a Glance Buyer: Pittsburgh Regional Transit/Port Authority of Allegheny County Industry: Public transportation Location/markets: Pittsburgh, Allegheny County, Pennsylvania Primary scope: General marketing services Key deliverables/channels: Advertising, design, promotion, market research, direct mail, video/radio production, language support, employee appreciation, public engagement logistics Budget: Not specified Contract type/term: Pool of agreements; 4-year term with one optional 1-year extension; work order basis Key dates: Proposal deadline June 9, 2026; questions due 10 calendar days before proposal due date Eligibility/must-haves: Electronic registration through PRT eBusiness; PDF proposal submission; relevant experience, case studies, work plan, cost summary, key personnel, financial information, and DB participation details where applicable Why This Could Be Interesting Pittsburgh Regional Transit is one of the largest and most diversified public transit agencies in the U.S., serving Allegheny County with buses, light rail, ACCESS paratransit, and the Monongahela Incline. This is not a single campaign brief. PRT is building a bench of marketing partners across seven categories, from advertising and design to research, direct mail, video/radio, translation, employee recognition, and public engagement. The agency-side opportunity is the breadth. PRT flags several initiatives that may need support, including ReadyFare, the University Line, customer satisfaction research, Bus Line Redesign, climate and sustainability work, safety campaigns, and employee events. Why this matters: the structure creates potential for recurring work without requiring every firm to cover every capability. Proposers can submit for one or more categories, and services will be issued through work orders as needs are approved. Best suited for agencies and specialist shops with public-sector discipline, transit or civic-engagement experience, strong project management, and the ability to plug into a multi-vendor bench. Proposal deadline: June 9, 2026 Download the full RFP here.
Signals Behind Chomps’ Next Phase of Retail Growth
At a Glance Interviewee: Stacey Hartnett, SVP, Marketing Company: Chomps Location: Chicago, Illinois Website: chomps.com Industry: Better-for-you meat snacks, protein snacks, omnichannel CPG Company Notes: Chomps is scaling from a DTC challenger into a national retail snack brand Best-Fit Agencies: Retail media, shopper marketing, experiential, brand strategy, creative production, measurement and analytics Source: Adspeak The Big Picture Chomps is moving from a functional, … Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Inside e.l.f.’s Speed-Led Culture and Growth Priorities
At a Glance Interviewee: Kory Marchisotto, President, e.l.f. Brands Company: e.l.f. Beauty Estimated Revenue: $1.3B net sales Location: Oakland, CA Website: elfbeauty.com Industry: Beauty, cosmetics, skincare, and consumer products Company Notes: e.l.f. has grown from a U.S. color cosmetics challenger into a global, multi-brand beauty house Best-Fit Agencies: Cultural strategy, social-first creative, creator marketing, performance marketing, retail experience, commerce innov… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
