Book a Demo

CMO MOVES

CMO Moves – Week of May 25, 2026

By: Christian Banach
on May 25, 2026

Marketing leadership changes can open the door to new agency conversations. This CMO Moves post breaks down the strongest appointments and the broader list worth watching more closely right now.

Highlights

Tim Castree named CMO at DoorDash

DoorDash is a local commerce platform best known for delivery across restaurants, retail, and everyday needs. Castree joins as DoorDash continues expanding how customers engage with the platform beyond restaurants and food delivery. The move points to a broader brand-building push as the company works to make its value proposition feel local, useful, and relevant across more markets.

Agency lens: Expect emphasis on brand narrative, performance marketing, and locally resonant campaigns. DoorDash’s stated focus on global scale with local relevance creates clear room for creative, media, and customer engagement partners.

Executive’s LinkedIn
Company website

Ian Colley named CMO at DeepIntent

DeepIntent is a healthcare demand-side platform built for data-driven pharma and healthcare marketing. Colley joins as healthcare marketers shift toward more specialized, data-driven solutions. His mandate covers global brand, marketing, and communications strategy, with the appointment following DeepIntent’s launch of its Helix healthcare marketing cloud.

Agency lens: This is a strong signal for agencies with healthcare, pharma, adtech, data, and B2B storytelling depth. The stated focus on brand, communications, and specialized healthcare marketing points to opportunity around positioning, thought leadership, and integrated GTM support.

Executive’s LinkedIn
Company website

Chad Brown named CMO at Apex Hospitality

Apex Hospitality is an integrated hospitality and consumer brand platform spanning dining, entertainment, and e-commerce. Brown will lead marketing strategy and brand development across Affinity Interactive and the broader Apex platform. The appointment supports ZCG’s push to build a scaled hospitality portfolio with stronger customer engagement, brand positioning, and cross-brand collaboration.

Agency lens: This one has clear relevance for agencies with hospitality, retail, digital, loyalty, and customer experience capabilities. The stated remit spans retail, digital, on-property experiences, communications, acquisition, retention, and cross-brand marketing.

Executive’s LinkedIn
Company website

All Appointments

The following is a complete list of CMO appointments and transitions tracked this week across industries.

Executive NameTitleCompany NameCompany CityCompany StateSizeCompany Industry
Bart LaCountExecutive Vice President, Chief Marketing OfficerDriven BrandsCharlotteNorth Carolina10,001+ employeesRetail
Boon LaiChief Marketing OfficerDropboxSan FranciscoCalifornia10,001+ employeesSoftware Development
Tim CastreeChief Marketing OfficerDoorDashSan FranciscoCalifornia10,001+ employeesSoftware Development
Dana MarineauChief Marketing Officer, North AmericaCanvaSurry HillsNew South Wales5,001-10,000 employeesSoftware Development
Kate SavelliChief Marketing OfficerSmashburgerDenverColorado1,001-5,000 employeesRestaurants
Ian ColleyChief Marketing OfficerDeepIntentNew YorkNew York201-500 employeesAdvertising Services
Chad BrownChief Marketing OfficerApex HospitalityLas VegasNevada1,001-5,000 employeesHospitality
Allison GiorgioChief Marketing OfficerNOBULLBostonMassachusetts201-500 employeesSporting Goods Manufacturing
Jane TagueChief Marketing OfficerCSIPaducahKentucky1,001-5,000 employeesSoftware Development
Griffin HalesChief Marketing OfficerPremier Security Group (Utah)West Valley CityUtah201-500 employeesSecurity Guards and Patrol Services
Tim HackbardtChief Marketing OfficerPlaya BowlsBelmarNew Jersey201-500 employeesRestaurants
Shannon CortinaChief Marketing OfficerNetCovDanversMassachusetts201-500 employeesIT Services and IT Consulting
Daniel WardChief Marketing OfficerFinviBurlingtonMassachusetts201-500 employeesSoftware Development
Lee GaymonChief Marketing OfficerHealioThorofareNew Jersey201-500 employeesHospitals and Health Care
Kim PostulartChief Marketing OfficerAlzheimer's AssociationChicagoIllinois1,001-5,000 employeesNon-profit Organizations
Jenny DanziChief Marketing OfficerpoppiAustinTexas1,001-5,000 employeesRetail
Dan HenryGlobal Chief Marketing OfficerHGSChicagoIllinois1,001-5,000 employeesIT Services and IT Consulting

CMO Moves are tracked weekly based on public announcements, filings, and market intelligence. Not every leadership change results in agency engagement, but historically, these moments often precede strategic reviews and realignment of partners.

Christian Banach
Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.
Tim Castree named CMO at DoorDash

DoorDash is a local commerce platform best known for delivery across restaurants, retail, and everyday needs. Castree joins as DoorDash continues expanding how customers engage with the platform beyond restaurants and food delivery. The move points to a broader brand-building push as the company works to make its value proposition feel local, useful, and relevant across more markets.

Agency lens: Expect emphasis on brand narrative, performance marketing, and locally resonant campaigns. DoorDash’s stated focus on global scale with local relevance creates clear room for creative, media, and customer engagement partners.

Executive’s LinkedIn
Company website

  • Get Unlimited NextBigWin Access

Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win.

ALREADY A MEMBER? LOGIN
subscribe to nextbigwin pro