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CMO Moves

CMO Moves – Week of May 25, 2026

By: Christian Banach
on May 25, 2026

Marketing leadership changes can open the door to new agency conversations. This CMO Moves post breaks down the strongest appointments and the broader list worth watching more closely right now.

Highlights

Tim Castree named CMO at DoorDash

DoorDash is a local commerce platform best known for delivery across restaurants, retail, and everyday needs. Castree joins as DoorDash continues expanding how customers engage with the platform beyond restaurants and food delivery. The move points to a broader brand-building push as the company works to make its value proposition feel local, useful, and relevant across more markets. Agency lens: Expect emphasis on brand ...

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Christian Banach
Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.