Strategic Opportunities

STRATEGIC OPPORTUNITIES

A curated feed of strategic opportunities agencies can leverage to win new business

Where Agencies Can Help Underdog Fantasy Become a First-Choice Brand

Posted: March 16, 2026

By: Christian Banach

Underdog Fantasy’s CMO is steering growth beyond discounts—toward year-round fandom, tighter measurement, and smarter state-by-state GTM. Here’s what it signals for agency partners right now.

Strategic Opportunities NBW PRO

Inside TikTok’s Next Phase of Commercial Growth

Posted: March 16, 2026

By: Christian Banach

As TikTok’s marketing engine matures, its leadership approach offers a clear view into how modern brands expect agencies to support relevance, performance, and cross-functional alignment.

Strategic Opportunities NBW PRO

Where Figma’s Enterprise Shift Creates Agency Opportunity

Posted: March 9, 2026

By: Christian Banach

Figma’s next phase is bigger than brand polish. Its enterprise push, customer-first mindset, and broader platform story create clear openings for agencies that can add strategic depth.

Strategic Opportunities NBW PRO

Ruby Tuesday’s Reconsideration Push and Media Reset Priorities

Posted: March 9, 2026

By: Christian Banach

Ruby Tuesday’s CMO is rebuilding reconsideration with sharper media and a value story that isn’t just discounts. Here’s how the team thinks about loyalty, testing, and agency partners.

Strategic Opportunities NBW PRO

Netflix Shifts Marketing Toward Faster Fandom-Driven Execution

Posted: March 2, 2026

By: Christian Banach

Netflix is evolving beyond streaming with ads, live programming, and Netflix House. Get the CMO’s priorities and the agency-ready ways to help with partnerships, experiences, and measurement.

Strategic Opportunities NBW PRO

Where Grindr’s Communications-Led Marketing Strategy Is Heading Next

Posted: March 2, 2026

By: Christian Banach

From earned-first storytelling to scalable content formats, Grindr’s marketing leadership is setting a new direction around trust and relevance. See what agency partnership can look like next.

Strategic Opportunities NBW PRO

Lenovo’s Shift Toward Edge AI and Integrated Workflows

Posted: February 24, 2026

By: Christian Banach

Lenovo is betting on an AI-led refresh cycle—and Milo Speranzo wants AI to be practical, integrated, and trusted. Privacy, edge performance, and workflow outcomes are the new story.

Strategic Opportunities NBW PRO

PepsiCo’s Blended Marketing Model and Agency Implications

Posted: February 24, 2026

By: Christian Banach

PepsiCo Beverages’ CMO Mark Kirkham is building a “blended” model: culture + retail + performance. Zero Sugar, modern soda, and always-on Super Bowl systems show what agencies must deliver now.

Strategic Opportunities NBW PRO

OpenAI Marketing Signals as Adoption Shifts to Brand Building

Posted: February 16, 2026

By: Christian Banach

OpenAI is moving from viral adoption to intentional brand building, with a faster launch engine and clearer storytelling. See what the CMO is optimizing for, plus partner roles that align.

Strategic Opportunities NBW PRO

BNI Global’s Digital Modernization Agenda Takes Shape

Posted: February 16, 2026

By: Christian Banach

Rationale is clear at BNI Global: reduce friction, tell the story better, and support franchise owners at scale. Read the brief on what’s shifting, who it fits, and where partners plug in.

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