STRATEGIC OPPORTUNITIES
A curated feed of strategic opportunities agencies can leverage to win new business
Strategic Opportunities
NBW PRO
Lyft’s brand is entering a more mature phase, with creative leadership focused on consistency, business impact, and stronger agency partnerships across a broader mobility platform and growth story.
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Strategic Opportunities
NBW PRO
SBS is tightening the link between brand, sales, and go-to-market execution. Here’s what Adam Shpiro’s approach reveals about modern marketing leadership and agency fit.
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Strategic Opportunities
NBW PRO
Princess Cruises’ CMO lays out a guest-first, full-funnel approach—premium storytelling, disciplined performance, and the agency collaboration needed to keep the brand modern and measurable.
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Strategic Opportunities
NBW PRO
How Levi Strauss is evolving its marketing leadership for a more modern brand era, and what Kenny Mitchell’s approach suggests about agency expectations, creative standards, and partnership fit.
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Strategic Opportunities
NBW PRO
Adobe’s CMO is sharpening the brand for its next chapter, with a clear focus on creativity, AI, and customer value. Here’s where that direction could create room for agency partners.
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Strategic Opportunities
NBW PRO
Ace Hardware is modernizing without losing its neighborhood feel. See how Kim Lefko is shaping the brand around convenience, consistency, and stronger partner value.
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Strategic Opportunities
NBW PRO
Inside Appriss Retail’s marketing reset: clearer positioning, stronger funnel accountability, and a more disciplined operating cadence—plus what agency partners should know to support the shift.
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Strategic Opportunities
NBW PRO
Visa’s marketing direction under Frank Cooper blends trust, culture, and growth. This breakdown shows how that philosophy could shape future agency partnerships and brand work.
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Strategic Opportunities
NBW PRO
Cloudflare’s new marketing leadership is taking an outcome-first view of growth, brand, and go-to-market clarity. Here’s what that means for agency partners tracking the next phase.
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Strategic Opportunities
NBW PRO
Pindrop’s CMO explains how partner-led go-to-market and co-marketing drive growth in an AI trust era—plus what strong agencies do to align teams, sharpen messaging, and convert demand at scale.
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