Strategic Opportunities

STRATEGIC OPPORTUNITIES

A curated feed of strategic opportunities agencies can leverage to win new business

How Oakland’s First CMCO Is Reframing Enrollment Marketing

Posted: January 20, 2026

By: Christian Banach

Oakland’s first CMCO is unifying brand, marketing, and comms under Vision 2030. Get the priority list, where OU needs sharper positioning vs Michigan rivals, and agency lanes to plug in.

Strategic Opportunities NBW PRO

Where Agencies Can Help Eightfold Operationalize Its AI Story

Posted: January 19, 2026

By: Christian Banach

Eightfold’s new CMO is making messaging priority #1 in a crowded AI market. Get the narrative shifts he wants, and how to prove a “humans plus agents” future of work without buzzwords.

Strategic Opportunities NBW PRO

Cooley’s Push Toward Stronger Content and Distribution Systems

Posted: January 9, 2026

By: Christian Banach

Cooley wants measurable marketing, not activity. Get the KPI priorities, ABM and research opportunities, and the ops and MarTech upgrades needed to tie marketing and BD directly to firm growth.

Strategic Opportunities NBW PRO

Inside EPM’s Re-Messaging Mandate Under New CMO Leadership

Posted: December 24, 2025

By: Christian Banach

EPM is re-messaging under a new CMO to win broker loyalty in a tougher market. Get the positioning priorities, where the story is breaking down, and the agency lanes best suited to fix it.